How competitive is the Whirlpool Air Filter Replacement niche on Amazon United States?

9 brands and 15 sellers compete in Whirlpool Air Filter Replacement on Amazon United States. The top 5 Whirlpool Air Filter Replacement products take 84% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Whirlpool Air Filter Replacement?

Whirlpool Air Filter Replacement buyers on Amazon United States complain most about Filtration, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Whirlpool Air Filter Replacement niche?

Whirlpool Air Filter Replacement sells for $12.11 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $6.44–$17.86. The average incumbent carries 3,872 reviews — the moat a new listing must climb.

Whirlpool Air Filter Replacement

a concentrated shelf (top 5 take 84% of clicks) — Whirlpool Air Filter Replacement doesn't clear our bar today.

Flapen Score

Skip it

Ranks 644 of 845 Appliances niches · −6 vs the category median of 45

This niche Category average · 845 niches

Is Whirlpool Air Filter Replacement profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Whirlpool Air Filter Replacement is a $91K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.

Whirlpool Air Filter Replacement: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.2% over the last 90 days and 13.7% of searches end in a purchase.

$91K

revenue / yr

Units sold / yr10K

Search volume / yr+4.2%55K

Conversion rate13.7%

Avg price$12.11

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 15

Top-5 product click share84%

Open market13%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 10 products

Top Whirlpool Air Filter Replacement products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

3 Pack W10311524 AIR1 Refrigerator Air Filter Replacement for Whirlpool

Price: $13.45
Rating: 4.7/5
Reviews: 4,591
Age: 5y ago

Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack

Price: $17.86
Rating: 4.8/5
Reviews: 3,450
Age: 6y ago

Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir

Price: $8.94
Rating: 4.8/5
Reviews: 12,067
Age: 15y ago

Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)

Price: $13.93
Rating: 4.7/5
Reviews: 9,219
Age: 8y ago

6 PACK W10311524 Refrigerator Air Filter Replacement

Price: $16.87
Rating: 4.6/5
Reviews: 47
Age: 7mo ago

Newest

by launch date

W10311524 AIR1 Refrigerator Air Filter Compatible with Whirl-pool Ken-more

Price: $13.42
Rating: 5.0/5
Reviews: 7
Age: 4mo ago

XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 3 Pack

Price: $6.44
Rating: 4.8/5
Reviews: 23
Age: 5mo ago

6 PACK W10311524 Refrigerator Air Filter Replacement

Price: $16.87
Rating: 4.6/5
Reviews: 47
Age: 7mo ago

Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool

Price: $10.25
Rating: 4.8/5
Reviews: 47
Age: 8mo ago

W10311524 Refrigerator Air Filter

Price: $10.11
Rating: 4.8/5
Reviews: 53
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

10%

Funmit49%
Fresh Flow13%
Whirlpool11%
Mist10%
LEOPO4%
Caehomly4%
Open — no brand owns it (3 brands, 10%)

Whirlpool Air Filter Replacement demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR13.7%Products10Brands9Top 5 Brands87%OOS Rate0.0%Rating4.8★Reviews3,872Avg BSR#57

Peak months: Jul · busiest ÷ quietest = 1.6×

Top Whirlpool Air Filter Replacement search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

whirlpool fridge air filter replacement14K/yr +11.7%8.6% conv.
whirlpool air filter replacement12K/yr +0.5%11.2% conv.
whirlpool refrigerator air filter10K/yr +0.5%12.7% conv.
whirlpool fresh flow air filter7K/yr -21.9%14.7% conv.
whirlpool fridge air filter4K/yr +46.5%16.7% conv.
air filter for whirlpool refrigerator4K/yr +7.5%9.6% conv.
whirlpool air filter4K/yr +14.3%9.4% conv.

What reviews say buyers love and hate about Whirlpool Air Filter Replacement

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Size-Overall41%

“Fit perfect”

Value For Money15%

“Worth the money”

Advertised Vs Actual Product12%

“As described”

Filtration11%

“Great little filters at a good price”

Quality-Overall7%

“Just as good as the name brand”

What buyers complain about

78% of reviews

Filtration30%

“it didnt have a filter with it”

Quality-Overall23%

“Made Cheap”

Size-Overall20%

“Poor fit”

Smell3%

“The only downside is that the odor control may not feel quite as strong or long-lasting as name-brand versions”

Ease Of Use3%

“it was usually a hassle to squeeze them into the filter holder”

Whirlpool Air Filter Replacement return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

49%

2Compatibility-Overall

22%

3Filtration

16%

4Value For Money

5Advertised Vs Actual Product

Common Whirlpool Air Filter Replacement questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whirlpool Air Filter Replacement 39/100 on Amazon United States — Skip it. The niche generates $91K/yr across 10 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +4.2% over the last 90 days.