whirlpool air filter replacement
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.11avg listing price — sweet spot $15–$100
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,872.3avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.44–$17.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$91K$91K/yr · 55K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, whirlpool air filter replacement is a $91K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
whirlpool air filter replacement market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- $97K–$121K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
10%
- Funmit49%
- Fresh Flow13%
- Whirlpool11%
- Mist10%
- LEOPO4%
- Caehomly4%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 108 weeks — +4.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top whirlpool air filter replacement search terms
- whirlpool fridge air filter replacement14K/yr
- whirlpool air filter replacement12K/yr
- whirlpool refrigerator air filter10K/yr
- whirlpool fresh flow air filter7K/yr
- whirlpool fridge air filter4K/yr
- air filter for whirlpool refrigerator4K/yr
- whirlpool air filter4K/yr
Top whirlpool air filter replacement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Pack W10311524 AIR1 Refrigerator Air Filter Replacement for Whirlpool
Funmit$13.454.7★4,591 rev
Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack
Fresh Flow$17.864.8★3,450 rev
Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir
Whirlpool$8.944.8★12,067 rev
Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)
Mist$13.934.7★9,219 rev
6 PACK W10311524 Refrigerator Air Filter Replacement
LEOPO$16.874.6★47 rev
Newest
by launch date
W10311524 AIR1 Refrigerator Air Filter Compatible with Whirl-pool Ken-more
Caehomly$13.427 rev
XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 3 Pack
XBGG$6.4423 rev
6 PACK W10311524 Refrigerator Air Filter Replacement
LEOPO$16.8747 rev
Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool
Casuenia$10.2547 rev
W10311524 Refrigerator Air Filter
Midiex$10.1153 rev
Trending
90-day click momentumW10311524 AIR1 Refrigerator Air Filter Compatible with Whirl-pool Ken-more
Caehomly$13.425.0★
XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 3 Pack
XBGG$6.444.8★
Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool
Casuenia$10.254.8★
6 PACK W10311524 Refrigerator Air Filter Replacement
LEOPO$16.874.6★
W10311524 Refrigerator Air Filter
Midiex$10.114.8★
What buyers say about whirlpool air filter replacement
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Worth the money”
“As described”
“Great little filters at a good price”
“Just as good as the name brand”
“Absorbs odors for months”
“easy peasy”
“Has held up well since purchase”
“So important to maintain refrigerator”
“Installation was easy”
What buyers complain about
“it didnt have a filter with it”
“Made Cheap”
“Poor fit”
“The only downside is that the odor control may not feel quite as strong or long-lasting as name-brand versions”
“it was usually a hassle to squeeze them into the filter holder”
Top return reasons
Common questions
- Is whirlpool air filter replacement profitable to sell on Amazon United States?
- The niche generates $91K/yr across 10 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the whirlpool air filter replacement niche?
- 9 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in whirlpool air filter replacement?
- Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.6%.
- When does demand for whirlpool air filter replacement peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the whirlpool air filter replacement niche?
- Listings span $6.44–$17.86; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 3,872 reviews — the moat a new listing must climb.