Is whirlpool profitable to sell on Amazon United States?

The niche generates $362K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the whirlpool niche?

11 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in whirlpool?

Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.3%.

When does demand for whirlpool peak?

Demand peaks in Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the whirlpool niche?

Listings span $13.83–$50.86; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 9,723 reviews — the moat a new listing must climb.

whirlpool

Worth a look

Shows searches that convert (16.0% search→purchase), but a deep review moat (9,723 avg reviews) keeps it on the watch list.

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.31

avg listing price — sweet spot $15–$100

Price range

Great$13.83–$50.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 6% kills the launch gate

Market size

Good$362K

$362K/yr · 89K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad9,723.14

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, whirlpool is a $362K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $380K–$506K; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 16.0%
Avg BSR: #151
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 10.1%
Avg brand age: 30 months
Avg seller age: 209 days

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

HMASAV45%
Stahomily11%
MARRIOTTO10%
Waterdrop8%
Filigrenza6%
Homenjoy5%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK

HMASAV$29.344.6★3,361 rev

STAHOMILY EDR1RXD1 Water Filter Replacement for Whirlpool Everydrop Filter 1 W10295370a WHR1RXD1 KAD1RXD1 Compatible with Kenmore 46-9930 46-9081 3 Pack

Stahomily$25.724.6★1,909 rev

HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK

HMASAV$21.924.6★3,851 rev

MARRIOTTO EDR1RXD1 Refrigerator Water Filter Compatible with Whirlpool W10295370A WHR1RXD1 KAD1RXD1 Filter 1 W10295370 P4RFWB P8RFWB2L 46-9930 46-9081 Refrigerator Water Filter Pack of 3

MARRIOTTO$26.684.6★2,798 rev

Waterdrop EDR1RXD1 Replacement for Everydrop Filter 1 W10295370A EDR1RXD1B P8RFWB2L P4RFWB Kenmore 46-9081 46-9930 WD-F38 Refrigerator Water Filter 3 Pack

Waterdrop$26.144.5★4,184 rev

Newest

by launch date

YangVigour Water Filter Replacement Compatible With Whirlpool W10295370A Everydrop Filter 1 EDR1RXD1B 46-9081 46-9930 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L (3 Pack)

YangVigour$18.16103 rev

11mo ago

W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack

Homenjoy$24.581,196 rev

1y ago

PAHOLD EDR1RXD1 Replacement for Whirlpool EDR1RXD1 W10295370A Everydrop WHR1RXD1 P8RFWB2L P8WB2L P4RFWB 46-9930 46-9081 (3 Pack)

PAHOLD$23.261,440 rev

1y ago

HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK

HMASAV$29.343,361 rev

2y ago

HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK

HMASAV$21.923,851 rev

2y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Correct fit”

Value For Money22%

“Great buy”

Filtration19%

“quality filter”

Quality-Overall9%

“The product performs well”

Advertised Vs Actual Product9%

“As described”

Assembly/Installation4%

“easy to install”

Ease Of Use2%

“Ease of use”

Leak-Proof2%

“No leaking”

Efficiency2%

“Seems to function well”

Compatibility-Overall2%

“It is compatible”

What buyers complain about

Filtration28%

“Doesnt filter”

Value For Money10%

“more than half the price”

Size-Overall9%

“They were too long”

Durability6%

“Broke after 3 weeks”

Quality-Overall5%

“Very disappointing quality control”

Compatibility-Overall5%

“Not compatible”

Functionality-Overall4%

“it does not perform as expected”

Leak-Proof4%

“They leak”

Water Resistance3%

“no water came out”

Spray/Flow2%

“Horrible flow”

Top return reasons

Size-Overall43%

Filtration20%

Compatibility-Overall18%

Functionality-Overall3%

Value For Money3%

Advertised Vs Actual Product2%

Leak-Proof2%

Defective Material/Parts2%

Water Resistance2%

Connectivity-Overall1%

Common questions

Is whirlpool profitable to sell on Amazon United States?: The niche generates $362K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the whirlpool niche?: 11 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in whirlpool?: Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.3%.
When does demand for whirlpool peak?: Demand peaks in Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the whirlpool niche?: Listings span $13.83–$50.86; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 9,723 reviews — the moat a new listing must climb.

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whirlpool

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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