Is whirlpool profitable to sell on Amazon United States?

The niche generates $393K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the whirlpool niche?

12 brands and 28 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in whirlpool?

Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.4%.

When does demand for whirlpool peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the whirlpool niche?

Listings span $9.52–$51.10; the average listing price is $24.46 (sweet spot $15–$100). The average incumbent carries 9,209 reviews — the moat a new listing must climb.

whirlpool

Worth a look

Shows searches that convert (18.7% search→purchase), but a deep review moat (9,209 avg reviews) keeps it on the watch list.

Conversion

Incredible18.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.46

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$9.52–$51.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$393K

$393K/yr · 86K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,208.73

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, whirlpool is a $393K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

whirlpool market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $367K–$489K; units × avg price
Conversion rate: 18.7%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 6.6%
Avg brand age: 30 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

HMASAV43%
Stahomily11%
MARRIOTTO9%
Homenjoy7%
Waterdrop7%
YangVigour5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +1.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top whirlpool search terms

w10295370a37K/yr +6.7%15.4% conv.
w10295370a water filter11K/yr +14.7%10.1% conv.
w102953709K/yr +12.9%13.2% conv.
water filter w10295370a6K/yr -1.6%13.6% conv.
w10295370a filter5K/yr +1.4%13.1% conv.
p8rfwb2l water filter2K/yr +128.3%15.9% conv.
w10295370a water filter replacement2K/yr +13.3%10.7% conv.
waten replacement filter3K/yr -41.1%6.5% conv.
p8wb2l water filter2K/yr +6.9%7.7% conv.
whr1rxd1 water filter whirlpool3K/yr -54.3%9.0% conv.

All search terms

Top whirlpool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

W10295370A Replacement for Whirlpool EDR1RXD1 Everydrop 1 WHR1RXD1 3PACK

HMASAV$29.294.6★3,531 rev

EDR1RXD1 Replacement for Whirlpool Everydrop 1 W10295370A WHR1RXD1 3Pack

Stahomily$25.254.7★1,991 rev

EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK

HMASAV$21.924.6★4,084 rev

MARRIOTTO EDR1RXD1 Water Filter Compatible with Filter 1 3 Pack

MARRIOTTO$26.934.6★1,911 rev

W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack

Homenjoy$24.294.6★1,285 rev

Newest

by launch date

YRT EDR1RXD1 Refrigerator Water Filter Replacement for Everydrop Filter 1

YRT$17.8488 rev

4mo ago

PAHOLD EDR1RXD1 Replacement for Whirlpool EDR1RXD1 W10295370A Everydrop WHR1RXD1 P8RFWB2L P8WB2L P4RFWB 46-9930 46-9081 (1 Pack)

PAHOLD$9.521,508 rev

5mo ago

YangVigour Water Filter Replacement Compatible With Whirlpool W10295370A Everydrop Filter 1 EDR1RXD1B 46-9081 46-9930 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L (3 Pack)

YangVigour$17.71146 rev

11mo ago

W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack

Homenjoy$24.291,285 rev

1y ago

PAHOLD EDR1RXD1 Replacement for Whirlpool EDR1RXD1 W10295370A Everydrop WHR1RXD1 P8RFWB2L P8WB2L P4RFWB 46-9930 46-9081 (3 Pack)

PAHOLD$23.071,508 rev

1y ago

What buyers say about whirlpool

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Correct fit”

Value For Money21%

“Less expensive”

Filtration20%

“Excellent Filter”

Quality-Overall9%

“Excellent Product”

Advertised Vs Actual Product8%

“Better than expected”

Assembly/Installation3%

“easy to install”

Ease Of Use2%

“Ease of use”

Leak-Proof2%

“No leaking”

Compatibility-Overall2%

“It is compatible”

Efficiency2%

“Seems to function well”

What buyers complain about

Filtration29%

“Filter does not work”

Value For Money10%

“they are not cheap”

Size-Overall8%

“Did not fit”

Durability6%

“Didnt last”

Compatibility-Overall6%

“Not compatible”

Quality-Overall5%

“Very disappointing quality control”

Functionality-Overall5%

“it does not perform as expected”

Leak-Proof3%

“Leaks everywhere”

Advertised Vs Actual Product3%

“Misleading”

Water Resistance2%

“The water had gotten worse”

Top return reasons

Size-Overall44%

Filtration20%

Compatibility-Overall17%

Value For Money3%

Functionality-Overall3%

Advertised Vs Actual Product2%