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Whirlpool

Maybe

Buyers convert on 17.4% of searches. But the average product has 8,916 reviews to catch up to, so Whirlpool is a Maybe.

Flapen Score
53
53 / 100
Top 18% of 845 Appliances niches · +8 vs the category median of 45
Market size
$368K/yr83K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
69%top-5 click share · 14 brands · 30 sellers

Flapen Score

Whirlpool against its category

The dotted line is the Appliances average. Past it, Whirlpool is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whirlpool market on Amazon at a glance

Shoppers on Amazon United States searched for Whirlpool 83K times last year and spent an estimated $368K. The top 5 brands take 75% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
17.4%
Market size, estimated
$368Ka year
Peak month
July1.8× the quietest month
Top search term
w10295370a36K searches a year

02 · Price

A sale here is worth $25.53.

Listings sell for $25.53 on average, from $17.68 to $51.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $25.53 that is $19K to $26K a year per listing.

Average price
$25.53inside the $15 to $100 sweet spot
Price range
$17.68–$51.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$26K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #312 within Refrigerator Parts & Accessories. It carries 8,916 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#312in Refrigerator Parts & Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
8,916per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Whirlpool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

30

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • Brand 144%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Whirlpool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Whirlpool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • w10295370a36K/yr
  • w10295370a water filter10K/yr
  • w102953708K/yr
  • water filter w10295370a6K/yr
  • w10295370a filter4K/yr
  • p8rfwb2l water filter3K/yr
  • w10295370a water filter replacement2K/yr
  • waten replacement filter3K/yr
  • p8wb2l water filter2K/yr
  • whr1rxd1 water filter whirlpool3K/yr

Reviews and returns

What reviews say buyers love and hate about Whirlpool

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Filtration”
1.4%of orders come back
“Filter does not work”
A buyer, on “Filtration”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Whirlpool questions

Answered from the same tracked data.