How competitive is the Whirlpool niche on Amazon United States?

12 brands and 28 sellers compete in Whirlpool on Amazon United States. The top 5 Whirlpool products take 70% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Whirlpool?

Whirlpool buyers on Amazon United States complain most about Filtration, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.4%.

What does it cost to enter the Whirlpool niche?

Whirlpool sells for $24.46 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $9.52–$51.10. The average incumbent carries 9,209 reviews — the moat a new listing must climb.

Whirlpool

Whirlpool shows searches that convert (18.7% search→purchase), but a deep review moat (9,209 avg reviews) keeps it on the watch list.

Flapen Score

Worth a look

Top 21% of 845 Appliances niches · +7 vs the category median of 45

This niche Category average · 845 niches

Is Whirlpool profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Whirlpool is a $393K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Whirlpool: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.4% over the last 90 days and 18.7% of searches end in a purchase.

$393K

revenue / yr

Units sold / yr20K

Search volume / yr+1.4%86K

Conversion rate18.7%

Avg price$24.46

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers12 · 28

Top-5 product click share70%

Open market24%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Whirlpool products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

W10295370A Replacement for Whirlpool EDR1RXD1 Everydrop 1 WHR1RXD1 3PACK

Price: $29.29
Rating: 4.6/5
Reviews: 3,531
Age: 2y ago

EDR1RXD1 Replacement for Whirlpool Everydrop 1 W10295370A WHR1RXD1 3Pack

Price: $25.25
Rating: 4.7/5
Reviews: 1,991
Age: 2y ago

EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK

Price: $21.92
Rating: 4.6/5
Reviews: 4,084
Age: 2y ago

MARRIOTTO EDR1RXD1 Water Filter Compatible with Filter 1 3 Pack

Price: $26.93
Rating: 4.6/5
Reviews: 1,911
Age: 3y ago

W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack

Price: $24.29
Rating: 4.6/5
Reviews: 1,285
Age: 1y ago

Newest

by launch date

YRT EDR1RXD1 Refrigerator Water Filter Replacement for Everydrop Filter 1

Price: $17.84
Rating: 4.6/5
Reviews: 88
Age: 4mo ago

PAHOLD EDR1RXD1 Replacement for Whirlpool EDR1RXD1 W10295370A Everydrop WHR1RXD1 P8RFWB2L P8WB2L P4RFWB 46-9930 46-9081 (1 Pack)

Price: $9.52
Rating: 4.5/5
Reviews: 1,508
Age: 5mo ago

YangVigour Water Filter Replacement Compatible With Whirlpool W10295370A Everydrop Filter 1 EDR1RXD1B 46-9081 46-9930 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L (3 Pack)

Price: $17.71
Rating: 4.6/5
Reviews: 146
Age: 11mo ago

W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack

Price: $24.29
Rating: 4.6/5
Reviews: 1,285
Age: 1y ago

PAHOLD EDR1RXD1 Replacement for Whirlpool EDR1RXD1 W10295370A Everydrop WHR1RXD1 P8RFWB2L P8WB2L P4RFWB 46-9930 46-9081 (3 Pack)

Price: $23.07
Rating: 4.5/5
Reviews: 1,508
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

HMASAV43%
Stahomily11%
MARRIOTTO9%
Homenjoy7%
Waterdrop7%
YangVigour5%

Whirlpool demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR18.7%Products15Brands12Top 5 Brands76%OOS Rate6.6%Rating4.6★Reviews9,209Avg BSR#147

Peak months: Jul · busiest ÷ quietest = 1.8×

Top Whirlpool search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

w10295370a37K/yr +6.7%15.4% conv.
w10295370a water filter11K/yr +14.7%10.1% conv.
w102953709K/yr +12.9%13.2% conv.
water filter w10295370a6K/yr -1.6%13.6% conv.
w10295370a filter5K/yr +1.4%13.1% conv.
p8rfwb2l water filter2K/yr +128.3%15.9% conv.
w10295370a water filter replacement2K/yr +13.3%10.7% conv.
waten replacement filter3K/yr -41.1%6.5% conv.
p8wb2l water filter2K/yr +6.9%7.7% conv.
whr1rxd1 water filter whirlpool3K/yr -54.3%9.0% conv.

What reviews say buyers love and hate about Whirlpool

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Size-Overall23%

“Correct fit”

Value For Money21%

“Less expensive”

Filtration20%

“Excellent Filter”

Quality-Overall9%

“Excellent Product”

Advertised Vs Actual Product8%

“Better than expected”

What buyers complain about

76% of reviews

Filtration29%

“Filter does not work”

Value For Money10%

“they are not cheap”

Size-Overall8%

“Did not fit”

Durability6%

“Didnt last”

Compatibility-Overall6%

“Not compatible”

Whirlpool return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

44%

2Filtration

20%

3Compatibility-Overall

17%

4Value For Money

5Functionality-Overall

Common Whirlpool questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whirlpool 52/100 on Amazon United States — Worth a look. The niche generates $393K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +1.4% over the last 90 days.