Whirlpool
MaybeBuyers convert on 17.4% of searches. But the average product has 8,916 reviews to catch up to, so Whirlpool is a Maybe.
- Flapen Score
- 53 / 100Top 18% of 845 Appliances niches · +8 vs the category median of 4553
- Market size
- $368K/yr83K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 69%top-5 click share · 14 brands · 30 sellers
Flapen Score
Whirlpool against its category
The dotted line is the Appliances average. Past it, Whirlpool is stronger. Inside it, weaker.
Market
The Whirlpool market on Amazon at a glance
Shoppers on Amazon United States searched for Whirlpool 83K times last year and spent an estimated $368K. The top 5 brands take 75% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 17.4%
- Market size, estimated
- $368Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- w10295370a36K searches a year
02 · Price
A sale here is worth $25.53.
Listings sell for $25.53 on average, from $17.68 to $51.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $25.53 that is $19K to $26K a year per listing.
- Average price
- $25.53inside the $15 to $100 sweet spot
- Price range
- $17.68–$51.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $19K–$26K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #312 within Refrigerator Parts & Accessories. It carries 8,916 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #312in Refrigerator Parts & Accessories
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 8,916per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Whirlpool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
30
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
21%
- Brand 144%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 64%
Demand
Whirlpool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Whirlpool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- w10295370a36K/yr
- w10295370a water filter10K/yr
- w102953708K/yr
- water filter w10295370a6K/yr
- w10295370a filter4K/yr
- p8rfwb2l water filter3K/yr
- w10295370a water filter replacement2K/yr
- waten replacement filter3K/yr
- p8wb2l water filter2K/yr
- whr1rxd1 water filter whirlpool3K/yr
Reviews and returns
What reviews say buyers love and hate about Whirlpool
We read the reviews and the return reasons for every product selling here.
“Filter does not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whirlpool questions
Answered from the same tracked data.









