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Wh23x28418

a concentrated shelf (top 5 take 90% of clicks) — Wh23x28418 doesn't clear our bar today.

Flapen Score

45
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Ranks 396 of 845 Appliances niches · on the category median

Market size 26Growth 53Conversion 100Competition 8Returns 34Price range 95Avg price 95Brand share 15Review moat 92Quality gap 27
This niche Category average · 845 niches

Is Wh23x28418 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wh23x28418 is a $110K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.

Wh23x28418: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.4% over the last 90 days and 19.5% of searches end in a purchase.

$110K

revenue / yr

Units sold / yr5K
Search volume / yr+24.4%19K
Conversion rate19.5%
Avg price$30.16

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 16
Top-5 product click share90%
Open market6%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement78%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews153

Top Wh23x28418 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

$0$11K$22K$33K$44K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

4%

  • Yendse36%
  • ClimaTek23%
  • AMI PARTS21%
  • TEPU9%
  • GE4%
  • Techecook2%
  • Open — no brand owns it (2 brands, 4%)

Wh23x28418 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR19.5%Products9Brands8Top 5 Brands94%OOS Rate0.0%Rating4.6★Reviews153Avg BSR#174
1K800Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

What reviews say buyers love and hate about Wh23x28418

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Size-Overall34%

Fit perfectly

Value For Money18%

Money saver

Advertised Vs Actual Product15%

Is as described

Quality-Overall10%

Quality product

Ease Of Use7%

Super Simple

What buyers complain about

92% of reviews
Product Condition25%

Wasnt runs like new

Ease Of Use25%

Id give this job a 2 for hardness

Rusts/Corrodes8%

my old pump was rusted over

Jamming/Clogging8%

These parts tend to get clogged so check for baby socks or coins before replacing

Compatibility-Overall6%

Isn't compatible with all that it says it is

Wh23x28418 return rate & reasons

Why buyers send it back, as a share of all return requests.

4.3%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
26%
2Functionality-Overall
17%
3Size-Overall
15%
4Compatibility-Overall
13%
5Value For Money
6%

Common Wh23x28418 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wh23x28418 45/100 on Amazon United States — Skip it. The niche generates $110K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +24.4% over the last 90 days.
Search demand for Wh23x28418 on Amazon United States peaks in Jul–Aug–Sep, where the busiest month runs 2.4× the quietest.