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Wh23x28418

Fail

The top 5 products take 82% of clicks, so Wh23x28418 is a Fail.

Flapen Score
48
48 / 100
Top 36% of 845 Appliances niches · +3 vs the category median of 45
Market size
$99K/yr20K searches / yr
90-day growth
+45.4%search demand this quarter
Competition
82%top-5 click share · 10 brands · 18 sellers

Flapen Score

Wh23x28418 against its category

The dotted line is the Appliances average. Past it, Wh23x28418 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wh23x28418 market on Amazon at a glance

Shoppers on Amazon United States searched for Wh23x28418 20K times last year and spent an estimated $99K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+45.4%
Conversion, latest week
15.9%
Market size, estimated
$99Ka year
Peak month
September2.4× the quietest month
Top search term
wh23x2841814K searches a year

02 · Price

A sale here is worth $31.34.

Listings sell for $31.34 on average, from $19.65 to $48.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $31.34 that is $16K to $24K a year per listing.

Average price
$31.34inside the $15 to $100 sweet spot
Price range
$19.65–$48.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$16K–$24K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #110 within Washer Parts & Accessories. It carries 186 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
4.3%
Average rank
#110in Washer Parts & Accessories
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
186per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wh23x28418 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

  • Brand 135%
  • Brand 223%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 11%)

Demand

Wh23x28418 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25Prime Day '26Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Wh23x28418

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Didn't fit,”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wh23x28418 questions

Answered from the same tracked data.