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Wb30x46987 Bake Element

a concentrated shelf (top 5 take 92% of clicks) — Wb30x46987 Bake Element doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 430 of 845 Appliances niches · −1 vs the category median of 45

Market size 28Growth 9Conversion 100Competition 7Returns 40Price range 95Avg price 95Brand share 20Review moat 83Quality gap 75
This niche Category average · 845 niches

Is Wb30x46987 Bake Element profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wb30x46987 Bake Element is a $118K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Wb30x46987 Bake Element: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.2% over the last 90 days and 28.7% of searches end in a purchase.

$118K

revenue / yr

Units sold / yr3K
Search volume / yr-31.2%11K
Conversion rate28.7%
Avg price$36.08

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 11
Top-5 product click share92%
Open market8%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement86%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews349

Top Wb30x46987 Bake Element products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

$0$18K$35K$53K$71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

4%

  • Blutoget41%
  • MTZUL19%
  • Nanrton15%
  • APPLIANCEMATES12%
  • AMI PARTS5%
  • Allstar Appliance Parts4%
  • Open — no brand owns it (1 brand, 4%)

Wb30x46987 Bake Element demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR28.7%Products7Brands7Top 5 Brands92%OOS Rate0.7%Rating4.3★Reviews349Avg BSR#274
500300Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

What reviews say buyers love and hate about Wb30x46987 Bake Element

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Size-Overall35%

Fit great

Advertised Vs Actual Product15%

True to order

Value For Money11%

Good Value

Heating7%

Seems to heat up and work well

Assembly/Installation5%

Easy install

What buyers complain about

85% of reviews
Durability40%

Didn't last long

Heating9%

No heat coming from the element to confirm that it is no longer working

Baking8%

Will short out your oven

Size-Overall6%

so it would not fit my oven even though it looked similar in the listing images

Defective Material/Parts5%

Part was bent returned

Wb30x46987 Bake Element return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Defective Material/Parts
15%
3Compatibility-Overall
12%
4Functionality-Overall
6%
5Advertised Vs Actual Product
5%

Common Wb30x46987 Bake Element questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wb30x46987 Bake Element 44/100 on Amazon United States — Skip it. The niche generates $118K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -31.2% over the last 90 days.
Search demand for Wb30x46987 Bake Element on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.6× the quietest.