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Wb13k21

Wb13k21 shows searches that convert (13.5% search→purchase), but soft demand (-6.7% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 21% of 845 Appliances niches · +7 vs the category median of 45

Market size 36Growth 22Conversion 96Competition 25Returns 39Price range 95Avg price 90Brand share 53Review moat 74Quality gap 76
This niche Category average · 845 niches

Is Wb13k21 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wb13k21 is a $177K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 52/100.

Wb13k21: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.7% over the last 90 days and 13.5% of searches end in a purchase.

$177K

revenue / yr

Units sold / yr10K
Search volume / yr-6.7%62K
Conversion rate13.5%
Avg price$21.15

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers12 · 24
Top-5 product click share70%
Open market27%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement100%
New entrants (1y)3· 3 succeeded
Avg rating4.3★
Avg reviews543

Top Wb13k21 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

$0$18K$35K$53K$71K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

18%

  • Improvedhand21%
  • GE21%
  • CSZKJXPA13%
  • YFLWGFDA10%
  • Funmit9%
  • APPLIANCEMATES9%
  • Open — no brand owns it (6 brands, 18%)

Wb13k21 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR13.5%Products14Brands12Top 5 Brands73%OOS Rate0.0%Rating4.3★Reviews543Avg BSR#223
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Top Wb13k21 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wb13k2116K/yr
  • wb13k21 oven igniter10K/yr
  • ge oven igniter replacement7K/yr
  • ge oven igniter10K/yr
  • ge gas oven igniter replacement7K/yr
  • hotpoint oven igniter4K/yr
  • ge gas oven igniter4K/yr
  • ge igniter for gas oven3K/yr

What reviews say buyers love and hate about Wb13k21

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Value For Money19%

Good Price

Size-Overall16%

Fits perfectly

Advertised Vs Actual Product16%

Works as advertised

Baking9%

This Igniter Brought a Great Change to my Baking

Quality-Overall7%

Good product just as described

What buyers complain about

87% of reviews
Durability51%

Did not last

Quality-Overall8%

Poor quality

Defective Material/Parts7%

Wrong part

Heating4%

Our Samsung gas oven was taking forever to get up to temperature due to the gas only running for a few seconds at a time then going out

Value For Money4%

Will spend a couple more dollars

Wb13k21 return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
31%
2Size-Overall
16%
3Compatibility-Overall
14%
4Functionality-Overall
13%
5Advertised Vs Actual Product
5%

Common Wb13k21 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wb13k21 52/100 on Amazon United States — Worth a look. The niche generates $177K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -6.7% over the last 90 days.
Search demand for Wb13k21 on Amazon United States peaks in Jan–Feb–Dec, where the busiest month runs 2.4× the quietest.