Water Filter W10413645a
MaybeBuyers convert on 19.5% of searches. But shoppers spend an estimated $61K a year here, so Water Filter W10413645a is a Maybe.
- Flapen Score
- 55 / 100Top 12% of 845 Appliances niches · +10 vs the category median of 4555
- Market size
- $61K/yr8K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 45%top-5 click share · 11 brands · 43 sellers
Flapen Score
Water Filter W10413645a against its category
The dotted line is the Appliances average. Past it, Water Filter W10413645a is stronger. Inside it, weaker.
Market
The Water Filter W10413645a market on Amazon at a glance
Shoppers on Amazon United States searched for Water Filter W10413645a 8K times last year and spent an estimated $61K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 19.5% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 19.5%
- Market size, estimated
- $61Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- w10413645a filter4K searches a year
02 · Price
A sale here is worth $38.80.
Listings sell for $38.80 on average, from $18.92 to $50.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.80 that is $0 to $4K a year per listing.
- Average price
- $38.80inside the $15 to $100 sweet spot
- Price range
- $18.92–$50.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #499 within Refrigerator Parts & Accessories. It carries 1,843 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 21.9%
- Average rank
- #499in Refrigerator Parts & Accessories
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,843per listing
- Listings tracked
- 26
04 · Newcomers
17 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Water Filter W10413645a products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
43
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
45%
Top 20: 92%
Open market
9%
- Brand 140%
- Brand 213%
- Brand 311%
- Brand 410%
- Brand 510%
- Brand 68%
- Open — no brand owns it (5 brands, 9%)
Demand
Water Filter W10413645a search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Water Filter W10413645a search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- w10413645a filter4K/yr
- w104136454K/yr
- water filter replacement for edr2rxd1126/yr
Reviews and returns
What reviews say buyers love and hate about Water Filter W10413645a
We read the reviews and the return reasons for every product selling here.
“Unsatisfied with this filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Filter W10413645a questions
Answered from the same tracked data.