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W11700250

W11700250 shows a thin review moat (30 avg reviews), but high returns (8.7%) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 12% of 845 Appliances niches · +10 vs the category median of 45

Market size 45Growth 58Conversion 96Competition 31Returns 12Price range 18Avg price 72Brand share 53Review moat 99Quality gap 97
This niche Category average · 845 niches

Is W11700250 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, W11700250 is a $242K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 55/100.

W11700250: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +32.0% over the last 90 days and 12.9% of searches end in a purchase.

$242K

revenue / yr

Units sold / yr2K
Search volume / yr+32.0%17K
Conversion rate12.9%
Avg price$109.24

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 21
Top-5 product click share66%
Open market27%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement100%
New entrants (1y)11· 5 succeeded
Avg rating3.8★
Avg reviews30

Top W11700250 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$12K$24K$36K$48K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

  • icekerkits27%
  • SHUNOONE17%
  • Supplying Demand14%
  • GZHUISU8%
  • Xizopucy7%
  • ZANBWGQD6%

W11700250 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR12.9%Products15Brands14Top 5 Brands73%OOS Rate17.4%Rating3.8★Reviews30Avg BSR#462
500300Spike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about W11700250

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Ice Maker33%

Perfect Fit and Restored Ice Maker Performance

Size-Overall18%

The fit was accurate

Quality-Overall11%

The build quality feels solid

Value For Money8%

Great deal

Ease Of Use6%

Very straightforward

What buyers complain about

84% of reviews
Ice Maker46%

Ice maker not working properly

Functionality-Overall13%

Did Not Work

Durability7%

Does Not Last

Noise Level4%

noisy

Quality-Overall4%

JUNK

W11700250 return rate & reasons

Why buyers send it back, as a share of all return requests.

8.7%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ice Maker
47%
2Functionality-Overall
12%
3Defective Material/Parts
8%
4Size-Overall
7%
5Compatibility-Overall
4%

Common W11700250 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores W11700250 55/100 on Amazon United States — Worth a look. The niche generates $242K/yr across 15 tracked products. 5 of 11 products launched in the last 360 days are still selling. Search demand moved +32.0% over the last 90 days.
Search demand for W11700250 on Amazon United States is steady year-round — the busiest month runs 1.6× the quietest.