Skip to content

W11612326

a concentrated shelf (top 5 take 87% of clicks) — W11612326 doesn't clear our bar today.

Flapen Score

48
Skip it

Top 35% of 845 Appliances niches · +3 vs the category median of 45

Market size 40Growth 17Conversion 100Competition 11Returns 42Price range 95Avg price 95Brand share 30Review moat 96Quality gap 60
This niche Category average · 845 niches

Is W11612326 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, W11612326 is a $204K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 48/100.

W11612326: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.2% over the last 90 days and 19.8% of searches end in a purchase.

$204K

revenue / yr

Units sold / yr6K
Search volume / yr-15.2%28K
Conversion rate19.8%
Avg price$36.93

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers7 · 9
Top-5 product click share87%
Open market13%
Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews73

Top W11612326 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

$0$20K$41K$61K$82K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

9

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

6%

  • Uotnam39%
  • LinkEZ15%
  • Saiyugty15%
  • Salugre9%
  • APPLIANCEMATES9%
  • Iexcauw7%
  • Open — no brand owns it (1 brand, 6%)

W11612326 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR19.8%Products7Brands7Top 5 Brands87%OOS Rate19.2%Rating4.4★Reviews73Avg BSR#238
800600Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top W11612326 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • w1161232620K/yr
  • w115214355K/yr
  • w108053863K/yr

What reviews say buyers love and hate about W11612326

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Size-Overall34%

Fit great

Value For Money13%

Cost effective

Advertised Vs Actual Product9%

As advertised

Quality-Overall9%

Excellent product and vendor

Assembly/Installation6%

Easy install

What buyers complain about

83% of reviews
Durability21%

Broke after 4 months

Quality-Overall10%

Piece of junk

Maintenance And Repair10%

Alot less money to fix than replace

Assembly/Installation8%

The installation is a little tricky

Heating8%

After installation, the heating element stopped working, dishes no longer dry properly, and the wash cycles take much longer than before

W11612326 return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
34%
2Functionality-Overall
20%
3Size-Overall
9%
4Compatibility-Overall
5%
5Value For Money
4%

Common W11612326 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores W11612326 48/100 on Amazon United States — Skip it. The niche generates $204K/yr across 7 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.
Search demand for W11612326 on Amazon United States is steady year-round — the busiest month runs 1.7× the quietest.