W11527432
FailThe top 5 products take 83% of clicks, so W11527432 is a Fail.
- Flapen Score
- 43 / 100Ranks 495 of 845 Appliances niches · −2 vs the category median of 4543
- Market size
- $95K/yr14K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 16 sellers
Flapen Score
W11527432 against its category
The dotted line is the Appliances average. Past it, W11527432 is stronger. Inside it, weaker.
Market
The W11527432 market on Amazon at a glance
Shoppers on Amazon United States searched for W11527432 14K times last year and spent an estimated $95K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 22.4% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 22.4%
- Market size, estimated
- $95Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- w1152743211K searches a year
02 · Price
A sale here is worth $29.61.
Listings sell for $29.61 on average, from $10.23 to $62.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $29.61 that is $7K to $15K a year per listing.
- Average price
- $29.61inside the $15 to $100 sweet spot
- Price range
- $10.23–$62.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$15K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #410 within Beverage Refrigerator Replacement Parts. It carries 191 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #410in Beverage Refrigerator Replacement Parts
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 191per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 17 months
Products
Top W11527432 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
10%
- Brand 147%
- Brand 215%
- Brand 310%
- Brand 46%
- Brand 56%
- Brand 65%
- Open — no brand owns it (3 brands, 10%)
Demand
W11527432 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about W11527432
We read the reviews and the return reasons for every product selling here.
“It did not last a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common W11527432 questions
Answered from the same tracked data.









