w11513248
Skip itHigh returns (9.4%) — this niche doesn't clear our bar today.
Review moat
Incredible22avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$32.47avg listing price — sweet spot $15–$100
Price range
Incredible$23.63–$49.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 19K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Returns
Bad9.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, w11513248 is a $86K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
w11513248 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $97K–$130K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #1,669
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 12.0%
- Avg brand age
- 16 months
- Avg seller age
- 226 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
14
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
18%
- ulapithi21%
- FQRANBO20%
- FJIAYIF15%
- showingo14%
- eosorssa8%
- Orvex4%
- Open — no brand owns it (6 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — -0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top w11513248 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
W11414731 W11513248 Washer Machine Lid Lock Switch Assembly
ulapithi$27.243.6★50 rev

W11414731 Washer Lid Lock Assembly Compatible with Whirlpool Maytag Crosley Washer W11414731 Latch Assembly Replaces W11513248 AP7002928 PS16543458
FQRANBO$23.634.0★26 rev

W11414731 W11513248 Washer Lid Lock Switch Assembly
FJIAYIF$34.273.6★33 rev

Showingo W11414731 W11513248 Washer Latch Assembly Compatible with Whirlpool Washer Lid Lock Switch Replace AP7002928 PD00073744 MVW5430MW0 WTW5010LW0 WTW5015LW0 WTW5057LW0
showingo$27.093.7★36 rev

W11414731 OEM Genuine Washer Latch Fit for Whirlpool
eosorssa$26.454.2★13 rev
Newest
by launch date
W11414731 W11513248 Washer Lid Lock Assembly with W11643703 W11403468 Bezel
LOTMOVE$49.104 rev

W11414731 W11513248 Washer Lid Lock fits for Whirlpool Maytag Crosley WTW5057LW0 WTW5010LW0 WTW5015LW0 PS16543458 DTL6000 Washer Lid Lock Latch - W/Bezel
Orvex$29.221 rev

CEYHTLY W11414731 Washer Machine Lid Lock Switch Assembly Compatible with Whirlpool Crosley Maytag Washer Lid Lock Replacement Replaces W11513248 AP7002928 WTW5010LW0 WTW5057LW0 WTW5057LW1 MVW5430MW0
CEYHTLY$23.8415 rev

W11414731 Washer Lid Lock Switch Assembly - Compatible with Whirlpool/Crosley/Maytag Washers (Fits WTW5010LW0 CAW45125LW0 MVW5035MW0 & Replaces W11513248 4964074)
mexfoting$24.457 rev

Original Factory Authentic W11414731 W11513248 OEM(UR CE-Certification)
KHWEU$38.6513 rev
Trending
90-day click momentum
W11414731 W11513248 Washer Lid Lock Assembly with W11643703 W11403468 Bezel
LOTMOVE$49.105.0★

W11414731 W11513248 Washer Lid Lock fits for Whirlpool Maytag Crosley WTW5057LW0 WTW5010LW0 WTW5015LW0 PS16543458 DTL6000 Washer Lid Lock Latch - W/Bezel
Orvex$29.221.0★

Washer Latch Assembly for Whirlpool W11513248
Generic$48.724.9★

CEYHTLY W11414731 Washer Machine Lid Lock Switch Assembly Compatible with Whirlpool Crosley Maytag Washer Lid Lock Replacement Replaces W11513248 AP7002928 WTW5010LW0 WTW5057LW0 WTW5057LW1 MVW5430MW0
CEYHTLY$23.843.3★

W11414731 Washer Lid Lock Switch Assembly - Compatible with Whirlpool/Crosley/Maytag Washers (Fits WTW5010LW0 CAW45125LW0 MVW5035MW0 & Replaces W11513248 4964074)
mexfoting$24.454.4★
What buyers say about w11513248
What buyers praise and complain about, mined from review topics.What buyers love
“Worked and fit”
“Great product”
“fair price”
“Exactly What I Needed”
“very easy change”
“Compatible with whirlpool wtw5010w0”
“The included bezel gave it a clean, finished look”
“This replacement solved the problem”
What buyers complain about
“and does one function, can fail”
“defective after 1 month”
“it will not fit correctly”
“Broken part”
“Cheap and not compatable”
“Cheap replacement”
“According to the reviews this item is returned alot”
“Waste of Money”
“Thats one fragile connection”
“is that it's very fragile”
Top return reasons
Common questions
- Is w11513248 profitable to sell on Amazon United States?
- The niche generates $86K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the w11513248 niche?
- 12 brands and 14 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in w11513248?
- Top complaints mined from reviews: Functionality-Overall, Durability, Size-Overall. The return rate is 9.4% — above our launch gate.
- When does demand for w11513248 peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the w11513248 niche?
- Listings span $23.63–$49.10; the average listing price is $32.47 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.