How competitive is the W11513248 niche on Amazon United States?

12 brands and 14 sellers compete in W11513248 on Amazon United States. The top 5 W11513248 products take 78% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in W11513248?

W11513248 buyers on Amazon United States complain most about Functionality-Overall, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 9.4% — above our launch gate.

What does it cost to enter the W11513248 niche?

W11513248 sells for $32.47 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $23.63–$49.10. The average incumbent carries 22 reviews — the moat a new listing must climb.

W11513248

high returns (9.4%) — W11513248 doesn't clear our bar today.

Signals Low Review Barrier Quality Gap High Returns

Flapen Score

Skip it

Top 31% of 845 Appliances niches · +4 vs the category median of 45

This niche Category average · 845 niches

Is W11513248 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, W11513248 is a $86K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.

W11513248: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.6% over the last 90 days and 13.8% of searches end in a purchase.

$86K

revenue / yr

Units sold / yr4K

Search volume / yr-0.6%19K

Conversion rate13.8%

Avg price$32.47

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 14

Top-5 product click share78%

Open market22%

Avg brand age16 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 12 products

Top W11513248 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

W11414731 W11513248 Washer Machine Lid Lock Switch Assembly

Price: $27.24
Rating: 3.6/5
Reviews: 50
Age: 1y ago

W11414731 Washer Lid Lock Assembly Compatible with Whirlpool Maytag Crosley Washer W11414731 Latch Assembly Replaces W11513248 AP7002928 PS16543458

Price: $23.63
Rating: 4.0/5
Reviews: 26
Age: 1y ago

W11414731 W11513248 Washer Lid Lock Switch Assembly

Price: $34.27
Rating: 3.6/5
Reviews: 33
Age: 1y ago

Showingo W11414731 W11513248 Washer Latch Assembly Compatible with Whirlpool Washer Lid Lock Switch Replace AP7002928 PD00073744 MVW5430MW0 WTW5010LW0 WTW5015LW0 WTW5057LW0

Price: $27.09
Rating: 3.7/5
Reviews: 36
Age: 1y ago

W11414731 OEM Genuine Washer Latch Fit for Whirlpool

Price: $26.45
Rating: 4.2/5
Reviews: 13
Age: 1y ago

Newest

by launch date

W11414731 W11513248 Washer Lid Lock Assembly with W11643703 W11403468 Bezel

Price: $49.10
Rating: 5.0/5
Reviews: 4
Age: 1mo ago

W11414731 W11513248 Washer Lid Lock fits for Whirlpool Maytag Crosley WTW5057LW0 WTW5010LW0 WTW5015LW0 PS16543458 DTL6000 Washer Lid Lock Latch - W/Bezel

Price: $29.22
Rating: 1.0/5
Reviews: 1
Age: 6mo ago

CEYHTLY W11414731 Washer Machine Lid Lock Switch Assembly Compatible with Whirlpool Crosley Maytag Washer Lid Lock Replacement Replaces W11513248 AP7002928 WTW5010LW0 WTW5057LW0 WTW5057LW1 MVW5430MW0

Price: $23.84
Rating: 3.3/5
Reviews: 15
Age: 8mo ago

W11414731 Washer Lid Lock Switch Assembly - Compatible with Whirlpool/Crosley/Maytag Washers (Fits WTW5010LW0 CAW45125LW0 MVW5035MW0 & Replaces W11513248 4964074)

Price: $24.45
Rating: 4.4/5
Reviews: 7
Age: 11mo ago

Original Factory Authentic W11414731 W11513248 OEM(UR CE-Certification)

Price: $38.65
Rating: 4.6/5
Reviews: 13
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

18%

ulapithi21%
FQRANBO20%
FJIAYIF15%
showingo14%
eosorssa8%
Orvex4%
Open — no brand owns it (6 brands, 18%)

W11513248 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR13.8%Products12Brands12Top 5 Brands78%OOS Rate12.0%Rating3.9★Reviews22Avg BSR#1,669

No pronounced peak months · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about W11513248

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Size-Overall45%

“Worked and fit”

Quality-Overall12%

“Great product”

Value For Money10%

“fair price”

Advertised Vs Actual Product8%

“Exactly What I Needed”

Ease Of Use6%

“very easy change”

What buyers complain about

89% of reviews

Functionality-Overall36%

“and does one function, can fail”

Durability14%

“defective after 1 month”

Size-Overall11%

“it will not fit correctly”

Defective Material/Parts9%

“Broken part”

Compatibility-Overall7%

“Cheap and not compatable”

W11513248 return rate & reasons

Why buyers send it back, as a share of all return requests.

9.4%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

29%

2Defective Material/Parts

23%

3Assembly/Installation

12%

4Size-Overall

12%

5Compatibility-Overall

Common W11513248 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores W11513248 49/100 on Amazon United States — Skip it. The niche generates $86K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -0.6% over the last 90 days.