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W11399437

Fail

An estimated 9.3% of orders come back, so W11399437 is a Fail.

Flapen Score
44
44 / 100
Ranks 459 of 845 Appliances niches · −1 vs the category median of 45
Market size
$77K/yr16K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
79%top-5 click share · 11 brands · 13 sellers

Flapen Score

W11399437 against its category

The dotted line is the Appliances average. Past it, W11399437 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The W11399437 market on Amazon at a glance

Shoppers on Amazon United States searched for W11399437 16K times last year and spent an estimated $77K. The top 5 brands take 80% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
14.4%
Market size, estimated
$77Ka year
Peak month
February1.6× the quietest month
Top search term
w1139943712K searches a year

02 · Price

A sale here is worth $32.73.

Listings sell for $32.73 on average, from $21.53 to $40.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $32.73 that is $3K to $8K a year per listing.

Average price
$32.73inside the $15 to $100 sweet spot
Price range
$21.53–$40.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #412 within Washer Parts & Accessories. It carries 13 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
33.3%
Average rank
#412in Washer Parts & Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
13per listing
Listings tracked
12

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
20 months

Products

Top W11399437 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

15%

  • Brand 126%
  • Brand 224%
  • Brand 316%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Demand

W11399437 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Feb · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about W11399437

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
9.3%of orders come back
“Not fit”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common W11399437 questions

Answered from the same tracked data.