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W11032770

Fail

An estimated 10.0% of orders come back, so W11032770 is a Fail.

Flapen Score
47
47 / 100
Top 38% of 845 Appliances niches · +2 vs the category median of 45
Market size
$94K/yr12K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
78%top-5 click share · 8 brands · 12 sellers

Flapen Score

W11032770 against its category

The dotted line is the Appliances average. Past it, W11032770 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The W11032770 market on Amazon at a glance

Shoppers on Amazon United States searched for W11032770 12K times last year and spent an estimated $94K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
19.1%
Market size, estimated
$94Ka year
Peak month
December1.9× the quietest month
Top search term
w1103277011K searches a year

02 · Price

A sale here is worth $40.05.

Listings sell for $40.05 on average, from $35.27 to $53.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $40.05 that is $4K to $10K a year per listing.

Average price
$40.05inside the $15 to $100 sweet spot
Price range
$35.27–$53.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
10.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #567 within Washer Parts & Accessories. It carries 172 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#567in Washer Parts & Accessories
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
172per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top W11032770 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

  • Brand 128%
  • Brand 224%
  • Brand 315%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 11%)

Demand

W11032770 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about W11032770

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Value For Money”
10.0%of orders come back
“They'll just have to spend a little more money these cheap slan-eyed pumps are not worth the money to spend on”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common W11032770 questions

Answered from the same tracked data.