w10837240
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.98avg listing price — sweet spot $15–$100
Review moat
Good1,178.27avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.09–$23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 68K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, w10837240 is a $105K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
w10837240 market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $112K–$140K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #693
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- BlueStars55%
- AMI PARTS14%
- Funmit11%
- DR Quality Parts5%
- Seentech5%
- Blutoget4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 108 weeks — -7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top w10837240 search terms
- w1083724022K/yr
- dryer idler pulley6K/yr
- maytag dryer idler pulley4K/yr
- maytag dryer idler pulley kit4K/yr
- whirlpool dryer pulley6K/yr
- whirlpool dryer idler pulley4K/yr
- maytag dryer pulley3K/yr
- dryer pulley4K/yr
- idler pulley whirlpool cabrio dryer3K/yr
- dryer pulley replacement2K/yr
Top w10837240 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BlueStars Unbreakable W10837240 Dryer Idler Pulley With Bracket - Compatible with Whirlpool Kenmore Dryer - Replaces W10118756 W10547290 PS11726337 3387372 3388674 W10118754
BlueStars$10.154.7★1,550 rev

BlueStars 279640 Dryer Idler Pulley Replacement - Compatible with Whirlpool Kenmore Maytag Dryers - Replaces 3388672 697692 AP3094197 W10468057 - Pack of 4
BlueStars$12.494.4★63 rev

UPGRADED 4392067 Dryer Repair Kit with W10837240 Idler Pulley - Replaces Whirlpool Cabrio Duet Maytag Bravos XL Kenmore Elite Includes WPW10314173 & 661570V & 279640 - AMI PARTS
AMI PARTS$23.434.1★1,190 rev

4392067 Dryer Repair Kit with W10837240 Idler Pulley for Whirlpool Dryer
Funmit$23.724.2★1,212 rev

BlueStars 661570V 661570 & 279640 & W10837240 Dryer Drum Belt Idler Pulley and Pulley Kit - Compatible with Whirlpool Maytag Kenmore Dryers WED9200SQ0 WED5600XW0 WED9200SQ0 GEW9250PW1
BlueStars$15.804.6★1,723 rev
Newest
by launch date
Dyer Idler Pulley for Maytag Bravos MEDB835DW4/3 MEDB765FW0 Whirlpool Cabrio WED8000DW4/3 WED7500GC0 WED8500DC4 WED8300SW2 WED5800BW0 WED5600XW0 WED5500XW0 MEDE300VW1 MED6230HW3 Replacement.
UgoHiff$10.1363 rev

Upgraded W10837240 Dryer Idler Pulley with Enhanced Ball Bearings - Exact Fit for Whirlpool & Kenmore Dryers - Replaces 279640 W10118756 W10547290 PS11726337 3387372 3388674 W10118754
Seentech$10.8140 rev

TOMOON 4392067 Dryer Repair Kit W10837240 Idler Pulley for Maytag Bravos
TOMOON$23.871,290 rev

BlueStars 279640 Dryer Idler Pulley Replacement - Compatible with Whirlpool Kenmore Maytag Dryers - Replaces 3388672 697692 AP3094197 W10468057 - Pack of 4
BlueStars$12.4963 rev

UPGRADED 4392067 Dryer Repair Kit with W10837240 Idler Pulley - Replaces Whirlpool Cabrio Duet Maytag Bravos XL Kenmore Elite Includes WPW10314173 & 661570V & 279640 - AMI PARTS
AMI PARTS$23.431,190 rev
Trending
90-day click momentum
BlueStars 279640 Dryer Idler Pulley Replacement - Compatible with Whirlpool Kenmore Maytag Dryers - Replaces 3388672 697692 AP3094197 W10468057 - Pack of 4
BlueStars$12.494.4★

Upgraded W10837240 Dryer Idler Pulley with Enhanced Ball Bearings - Exact Fit for Whirlpool & Kenmore Dryers - Replaces 279640 W10118756 W10547290 PS11726337 3387372 3388674 W10118754
Seentech$10.814.7★

Dyer Idler Pulley for Maytag Bravos MEDB835DW4/3 MEDB765FW0 Whirlpool Cabrio WED8000DW4/3 WED7500GC0 WED8500DC4 WED8300SW2 WED5800BW0 WED5600XW0 WED5500XW0 MEDE300VW1 MED6230HW3 Replacement.
UgoHiff$10.134.9★

Seentech 4392065 Dryer Repair Kit with 349241T Drum Support Roller 691366 Idler Pulley 341241 Belt for Whirlpool Kenmore Maytag Dryers - Replaces AP3131942 AP3098345 AP6010582
Seentech$17.844.0★

2026 Upgraded 661570V 661570 & 279640 & W10837240 Dryer Drum Belt Idler Pulley and Pulley Kit Fit for Whirlpool Maytag Ken-More Dryers Pulley WED9200SQ0 WED5600XW0 PS11726337 W10547290 by Blutoget
Blutoget$14.554.7★
What buyers say about w10837240
What buyers praise and complain about, mined from review topics.What buyers love
“Exact fit”
“Complete kit with quality parts”
“Exactly what I needed”
“Easy repair”
“Great deal”
“No weird noises”
“Works as expected”
“Easy peasy”
“Easy to install”
“should hold up for years”
What buyers complain about
“Completely falling apart”
“Opening was too small”
“quality low”
“its squeaking again”
“Inaccurate parts”
“Cheap material”
“The description said it fit our dryer model but didnt unfortunately and I unfortunately didnt have time to return this”
“Poor quality and not compatible”
“I will not buy this repair kit again”
“Dont waste money”
Top return reasons
Common questions
- Is w10837240 profitable to sell on Amazon United States?
- The niche generates $105K/yr across 15 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the w10837240 niche?
- 9 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in w10837240?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.2%.
- When does demand for w10837240 peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the w10837240 niche?
- Listings span $7.09–$23.87; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.