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W10779716

a concentrated shelf (top 5 take 83% of clicks) — W10779716 doesn't clear our bar today.

Flapen Score

49
Skip it

Top 31% of 845 Appliances niches · +4 vs the category median of 45

Market size 37Growth 17Conversion 100Competition 14Returns 31Price range 95Avg price 95Brand share 37Review moat 85Quality gap 80
This niche Category average · 845 niches

Is W10779716 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, W10779716 is a $183K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

W10779716: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 21.5% of searches end in a purchase.

$183K

revenue / yr

Units sold / yr6K
Search volume / yr-16.3%26K
Conversion rate21.5%
Avg price$32.87

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers9 · 19
Top-5 product click share83%
Open market17%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement89%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews297

Top W10779716 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

$0$18K$37K$55K$73K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

12%

  • Whirlpool33%
  • Beaquicy18%
  • MIFLUS13%
  • MTZUL10%
  • GALEPICK9%
  • Edgewater Parts5%
  • Open — no brand owns it (3 brands, 12%)

W10779716 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR21.5%Products9Brands9Top 5 Brands83%OOS Rate16.1%Rating4.2★Reviews297Avg BSR#1,071
900700Prime Day '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

What reviews say buyers love and hate about W10779716

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Size-Overall38%

Fit perfect

Advertised Vs Actual Product10%

Exactly what we needed

Heating9%

it heats fast

Quality-Overall8%

High quality

Baking8%

Worked perfect in our oven

What buyers complain about

89% of reviews
Durability50%

Element broke 1 month into use

Quality-Overall18%

Not the same quality as OEM

Size-Overall6%

However the dimensions werent quite right

Heating5%

The clamp that holds the heating element in place was damaged

Mounting3%

The front mounting bracket was missing

W10779716 return rate & reasons

Why buyers send it back, as a share of all return requests.

4.5%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
27%
2Size-Overall
26%
3Heating
15%
4Compatibility-Overall
11%
5Functionality-Overall
9%

Common W10779716 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores W10779716 49/100 on Amazon United States — Skip it. The niche generates $183K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Search demand for W10779716 on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.