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w10413645a water filter 2 replacement

Worth a look

Shows searches that convert (26.5% search→purchase), but soft demand (-9.2% this quarter) keeps it on the watch list.

Market size 36Growth 20Conversion 100Competition 57Returns 96Price range 95Avg price 95Brand share 37Review moat 49Quality gap 23

Conversion

Incredible26.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.31

avg listing price — sweet spot $15–$100

Price range

Incredible$18.93–$50.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,559.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$174K

$174K/yr · 17K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, w10413645a water filter 2 replacement is a $174K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

w10413645a water filter 2 replacement market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$115K–$153K
units × avg price
Conversion rate
26.5%
Avg BSR
#616
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
27.8%
Avg brand age
53 months
Avg seller age
247 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

47

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

9%

  • HAUSTASK41%
  • TEEHAY12%
  • YHARPJHD11%
  • ELITEAQUAFI9%
  • EveryDrop by Whirlpool9%
  • vnice8%
  • Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -9.2% search growth over the last 90 days.
10K6KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 22.2×

Top w10413645a water filter 2 replacement products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$14K12%$21K16%$28K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about w10413645a water filter 2 replacement

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Good value for money”

Filtration20%

“Great water filter”

Size-Overall20%

“Direct fit”

Quality-Overall10%

“No issues at all”

Assembly/Installation7%

“Easy install”

Advertised Vs Actual Product5%

“as advertised”

Compatibility-Overall3%

“The compatibility is great”

Ease Of Use2%

“Easy”

Leak-Proof2%

“they don't leak”

Efficiency1%

“Works great”

What buyers complain about

Filtration22%

“One of the filters doesnt fit”

Value For Money21%

“the cost is a lot less”

Advertised Vs Actual Product11%

“I think the ad is deceptive”

Leak-Proof6%

“The first filter leaked very badly beginning immediately after installation”

Quality-Overall5%

“Not the best in my opinion”

Certifications3%

“Basically everything this item is claiming has not been tested or certified”

Size-Overall3%

“fit extremely tight”

Functionality-Overall3%

“It didnt work”

Durability2%

“so they don't last long”

Compatibility-Overall2%

“Does not fit my KitchenAid EDR2RXD1”

Top return reasons

Size-Overall35%
Filtration21%
Compatibility-Overall20%
Value For Money8%
Functionality-Overall3%
Leak-Proof3%
Advertised Vs Actual Product2%
Product Condition2%
Defective Material/Parts2%
Water Resistance1%

Common questions

Is w10413645a water filter 2 replacement profitable to sell on Amazon United States?
The niche generates $174K/yr across 32 tracked products. 19 of 24 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the w10413645a water filter 2 replacement niche?
11 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in w10413645a water filter 2 replacement?
Top complaints mined from reviews: Filtration, Value For Money, Advertised Vs Actual Product. The return rate is 0.7%.
When does demand for w10413645a water filter 2 replacement peak?
Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 22.2× the quietest.
What does it cost to enter the w10413645a water filter 2 replacement niche?
Listings span $18.93–$50.13; the average listing price is $38.31 (sweet spot $15–$100). The average incumbent carries 1,559 reviews — the moat a new listing must climb.