w10404050
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Price range
Incredible$17.55–$26.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great187.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.06avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 13K searches
Returns
Bad8.5%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, w10404050 is a $49K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
w10404050 market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $53K–$63K
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #2,047
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.6%
- Avg brand age
- 48 months
- Avg seller age
- 242 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
9
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- M Motico42%
- ZNTVW24%
- Blutoget13%
- puxyblue9%
- Walpica8%
- TOMOON4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 51 weeks — +3.4% search growth over the last 90 days.Top w10404050 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
M Motico UPGRADED W10404050 W10238287 Washer Lid Lock Latch Switch Assembly with W10240513 Strike Compatible with Whirlpool Maytag Kenmore Washer Replaces W10744659 AP5263307 1938607-1 Year Warranty
M Motico$21.194.4★195 rev

ZNTVW W10404050 W10238287 Washer Lid Lock Latch Switch and Harness Kit
ZNTVW$17.554.2★39 rev

Upgraded W10404050 W10238287 Washer Lid Lock Latch Switch Assembly W10240513 Lid Strike by Blutoget - Fit for Whirlpool Ken-more Amana Crosley Washing Machine Replace AP5263307 W10744659 PS349762
Blutoget$23.514.5★245 rev

Upgraded W10404050 W10238287 Washer Lid Lock Latch Assembly Compatible for Whirl-pool Ken-more May-tag Ama-na Washer - Replaces W10404050VP W10744659 AP5263307 PS3497627 by Puxyblue
puxyblue$18.134.3★34 rev

W10404050 W10238287 Lid lock for Maytag Centennial Washer Kenmore Washer Whirlpool Cabrio Washer Lid Lock Replacement Parts Lid Switch Replacement Door Latch Top Load Washing Machine Parts
Walpica$26.384.3★293 rev
Newest
by launch date
ZNTVW W10404050 W10238287 Washer Lid Lock Latch Switch and Harness Kit
ZNTVW$17.5539 rev

Upgraded W10404050 W10238287 Washer Lid Lock Latch Assembly Compatible for Whirl-pool Ken-more May-tag Ama-na Washer - Replaces W10404050VP W10744659 AP5263307 PS3497627 by Puxyblue
puxyblue$18.1334 rev

M Motico UPGRADED W10404050 W10238287 Washer Lid Lock Latch Switch Assembly with W10240513 Strike Compatible with Whirlpool Maytag Kenmore Washer Replaces W10744659 AP5263307 1938607-1 Year Warranty
M Motico$21.19195 rev

Upgraded W10404050 W10238287 Washer Lid Lock Latch Switch Assembly W10240513 Lid Strike by Blutoget - Fit for Whirlpool Ken-more Amana Crosley Washing Machine Replace AP5263307 W10744659 PS349762
Blutoget$23.51245 rev

W10404050 W10238287 Lid lock for Maytag Centennial Washer Kenmore Washer Whirlpool Cabrio Washer Lid Lock Replacement Parts Lid Switch Replacement Door Latch Top Load Washing Machine Parts
Walpica$26.38293 rev
Trending
90-day click momentum
W10404050 W10238287 Lid lock for Maytag Centennial Washer Kenmore Washer Whirlpool Cabrio Washer Lid Lock Replacement Parts Lid Switch Replacement Door Latch Top Load Washing Machine Parts
Walpica$26.384.3★

Upgraded W10404050 W10238287 Washer Lid Lock Latch Switch Assembly W10240513 Lid Strike by Blutoget - Fit for Whirlpool Ken-more Amana Crosley Washing Machine Replace AP5263307 W10744659 PS349762
Blutoget$23.514.5★

Upgraded W10404050 W10238287 Washer Lid Lock Latch Assembly Compatible for Whirl-pool Ken-more May-tag Ama-na Washer - Replaces W10404050VP W10744659 AP5263307 PS3497627 by Puxyblue
puxyblue$18.134.3★

M Motico UPGRADED W10404050 W10238287 Washer Lid Lock Latch Switch Assembly with W10240513 Strike Compatible with Whirlpool Maytag Kenmore Washer Replaces W10744659 AP5263307 1938607-1 Year Warranty
M Motico$21.194.4★

ZNTVW W10404050 W10238287 Washer Lid Lock Latch Switch and Harness Kit
ZNTVW$17.554.2★
What buyers say about w10404050
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Good quality replacement part”
“compatible with”
“it worked just fine everyone has problems now and then”
“Used to repair a Maytag washer, worked fine and the washer now has a new lease on life”
What buyers complain about
“Broke after 3 months”
“Cheap”
“Part broke while trying to install & line-up”
“No good directions”
“Lid Lock”
“a real challenge to install correctly”
“Some plastics feel slightly lower in quality”
“Avoid all listings that say things like:”
Top return reasons
Common questions
- Is w10404050 profitable to sell on Amazon United States?
- The niche generates $49K/yr across 6 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the w10404050 niche?
- 6 brands and 9 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in w10404050?
- Top complaints mined from reviews: Durability, Quality-Overall, Defective Material/Parts. The return rate is 8.5% — above our launch gate.
- What does it cost to enter the w10404050 niche?
- Listings span $17.55–$26.38; the average listing price is $21.06 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.