Is w10311524 profitable to sell on Amazon United States?

The niche generates $197K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (41/100).

How competitive is the w10311524 niche?

10 brands and 16 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in w10311524?

Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for w10311524 peak?

Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the w10311524 niche?

Listings span $5.92–$17.86; the average listing price is $11.55 (sweet spot $15–$100). The average incumbent carries 3,739 reviews — the moat a new listing must climb.

w10311524

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Okay$11.55

avg listing price — sweet spot $15–$100

Market size

Okay$197K

$197K/yr · 100K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,738.55

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Price range

Bad$5.92–$17.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, w10311524 is a $197K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

w10311524 market data

Units sold / yr: 15K–20K; avg 2,500–3,000/product
Revenue / yr: $173K–$231K; units × avg price
Conversion rate: 17.1%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

Funmit41%
Fresh Flow20%
Mist11%
Whirlpool9%
Casuenia4%
Geengle4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +1.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top w10311524 search terms

w1031152420K/yr +8.5%19.2% conv.
whirlpool fridge air filter replacement14K/yr +11.7%8.6% conv.
whirlpool air filter replacement12K/yr +0.5%11.2% conv.
whirlpool refrigerator air filter10K/yr +0.5%12.7% conv.
fresh flow air filter whirlpool refrigerator8K/yr -6.0%17.7% conv.
whirlpool fresh flow air filter7K/yr -21.9%14.7% conv.
whirlpool fridge air filter4K/yr +46.5%16.7% conv.
freshflow refrigerator air filter3K/yr +1.5%20.7% conv.
air filter for whirlpool refrigerator4K/yr +7.5%9.6% conv.
whirlpool air filter4K/yr +14.3%9.4% conv.

All search terms

Top w10311524 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 Pack W10311524 AIR1 Refrigerator Air Filter Replacement for Whirlpool

Funmit$13.454.7★4,591 rev

Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack

Fresh Flow$17.864.8★3,450 rev

Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir

Whirlpool$8.944.8★12,067 rev

Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)

Mist$13.934.7★9,219 rev

Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool

Casuenia$10.254.8★47 rev

Newest

by launch date

W10311524 AIR1 Refrigerator Air Filter Compatible with Whirl-pool Ken-more

Caehomly$13.427 rev

4mo ago

XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 3 Pack

XBGG$6.4423 rev

5mo ago

6 PACK W10311524 Refrigerator Air Filter Replacement

LEOPO$16.8747 rev

7mo ago

Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool

Casuenia$10.2547 rev

8mo ago

W10311524 Refrigerator Air Filter

Midiex$10.1153 rev

9mo ago

What buyers say about w10311524

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall41%

“Fit perfect”

Value For Money14%

“but less expensive”

Advertised Vs Actual Product12%

“As described”

Filtration11%

“Great little filters at a good price”

Quality-Overall7%

“appear well made”

Smell6%

“Absorbs odors for months”

Ease Of Use1%

“easy peasy”

Temperature Control1%

“So important to maintain refrigerator”

Assembly/Installation1%

“Installation was easy”

Design-Overall1%

“Works as designed”

What buyers complain about

Filtration31%

“it didnt have a filter with it”

Quality-Overall25%

“Made Cheap”

Size-Overall22%

“Poor fit”

Smell3%

“The only downside is that the odor control may not feel quite as strong or long-lasting as name-brand versions”

Top return reasons

Size-Overall49%

Compatibility-Overall22%

Filtration16%

Advertised Vs Actual Product3%

Value For Money3%

Defective Material/Parts2%

Quality-Overall1%

Leak-Proof1%

Maintenance And Repair1%

Functionality-Overall0%

Common questions

Is w10311524 profitable to sell on Amazon United States?: The niche generates $197K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (41/100).
How competitive is the w10311524 niche?: 10 brands and 16 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in w10311524?: Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.6%.
When does demand for w10311524 peak?: Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the w10311524 niche?: Listings span $5.92–$17.86; the average listing price is $11.55 (sweet spot $15–$100). The average incumbent carries 3,739 reviews — the moat a new listing must climb.