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W10311524

Fail

The top 5 products take 84% of clicks, so W10311524 is a Fail.

Flapen Score
41
41 / 100
Ranks 569 of 845 Appliances niches · −4 vs the category median of 45
Market size
$200K/yr98K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
84%top-5 click share · 9 brands · 16 sellers

Flapen Score

W10311524 against its category

The dotted line is the Appliances average. Past it, W10311524 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The W10311524 market on Amazon at a glance

Shoppers on Amazon United States searched for W10311524 98K times last year and spent an estimated $200K. The top 5 brands take 88% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
18.6%
Market size, estimated
$200Ka year
Peak month
July2.2× the quietest month
Top search term
w1031152419K searches a year

02 · Price

A sale here is worth $11.00.

Listings sell for $11.00 on average, from $5.94 to $17.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $11.00 that is $22K to $28K a year per listing.

Average price
$11.00under the $15 to $100 sweet spot
Price range
$5.94–$17.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$22K–$28K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Refrigerator Parts & Accessories. It carries 4,175 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Refrigerator Parts & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
4,175per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top W10311524 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

9%

  • Brand 140%
  • Brand 220%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (3 brands, 9%)

Demand

W10311524 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMayAug

Peak months: Jul · busiest ÷ quietest = 2.2×

Search terms

Top W10311524 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • w1031152419K/yr
  • whirlpool fridge air filter replacement15K/yr
  • whirlpool air filter replacement12K/yr
  • whirlpool refrigerator air filter9K/yr
  • fresh flow air filter whirlpool refrigerator7K/yr
  • whirlpool fresh flow air filter7K/yr
  • whirlpool fridge air filter4K/yr
  • freshflow refrigerator air filter4K/yr
  • whirlpool air filter4K/yr
  • air filter for whirlpool refrigerator4K/yr

Reviews and returns

What reviews say buyers love and hate about W10311524

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Filtration”
0.6%of orders come back
“it didnt have a filter with it”
A buyer, on “Filtration”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common W10311524 questions

Answered from the same tracked data.