How competitive is the W10311524 niche on Amazon United States?

10 brands and 16 sellers compete in W10311524 on Amazon United States. The top 5 W10311524 products take 82% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in W10311524?

W10311524 buyers on Amazon United States complain most about Filtration, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the W10311524 niche?

W10311524 sells for $11.55 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $5.92–$17.86. The average incumbent carries 3,739 reviews — the moat a new listing must climb.

W10311524

a concentrated shelf (top 5 take 82% of clicks) — W10311524 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 565 of 845 Appliances niches · −4 vs the category median of 45

This niche Category average · 845 niches

Is W10311524 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, W10311524 is a $197K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.

W10311524: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.8% over the last 90 days and 17.1% of searches end in a purchase.

$197K

revenue / yr

Units sold / yr20K

Search volume / yr+1.8%100K

Conversion rate17.1%

Avg price$11.55

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 16

Top-5 product click share82%

Open market14%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 11 products

Top W10311524 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

3 Pack W10311524 AIR1 Refrigerator Air Filter Replacement for Whirlpool

Price: $13.45
Rating: 4.7/5
Reviews: 4,591
Age: 5y ago

Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack

Price: $17.86
Rating: 4.8/5
Reviews: 3,450
Age: 6y ago

Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir

Price: $8.94
Rating: 4.8/5
Reviews: 12,067
Age: 15y ago

Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)

Price: $13.93
Rating: 4.7/5
Reviews: 9,219
Age: 8y ago

Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool

Price: $10.25
Rating: 4.8/5
Reviews: 47
Age: 8mo ago

Newest

by launch date

W10311524 AIR1 Refrigerator Air Filter Compatible with Whirl-pool Ken-more

Price: $13.42
Rating: 5.0/5
Reviews: 7
Age: 4mo ago

XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 3 Pack

Price: $6.44
Rating: 4.8/5
Reviews: 23
Age: 5mo ago

6 PACK W10311524 Refrigerator Air Filter Replacement

Price: $16.87
Rating: 4.6/5
Reviews: 47
Age: 7mo ago

Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool

Price: $10.25
Rating: 4.8/5
Reviews: 47
Age: 8mo ago

W10311524 Refrigerator Air Filter

Price: $10.11
Rating: 4.8/5
Reviews: 53
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

Funmit41%
Fresh Flow20%
Mist11%
Whirlpool9%
Casuenia4%
Geengle4%
Open — no brand owns it (4 brands, 10%)

W10311524 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR17.1%Products11Brands10Top 5 Brands86%OOS Rate0.0%Rating4.8★Reviews3,739Avg BSR#56

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Top W10311524 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

w1031152420K/yr +8.5%19.2% conv.
whirlpool fridge air filter replacement14K/yr +11.7%8.6% conv.
whirlpool air filter replacement12K/yr +0.5%11.2% conv.
whirlpool refrigerator air filter10K/yr +0.5%12.7% conv.
fresh flow air filter whirlpool refrigerator8K/yr -6.0%17.7% conv.
whirlpool fresh flow air filter7K/yr -21.9%14.7% conv.
whirlpool fridge air filter4K/yr +46.5%16.7% conv.
freshflow refrigerator air filter3K/yr +1.5%20.7% conv.
air filter for whirlpool refrigerator4K/yr +7.5%9.6% conv.
whirlpool air filter4K/yr +14.3%9.4% conv.

What reviews say buyers love and hate about W10311524

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Size-Overall41%

“Fit perfect”

Value For Money14%

“but less expensive”

Advertised Vs Actual Product12%

“As described”

Filtration11%

“Great little filters at a good price”

Quality-Overall7%

“appear well made”

What buyers complain about

81% of reviews

Filtration31%

“it didnt have a filter with it”

Quality-Overall25%

“Made Cheap”

Size-Overall22%

“Poor fit”

Smell3%

“The only downside is that the odor control may not feel quite as strong or long-lasting as name-brand versions”

W10311524 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

49%

2Compatibility-Overall

22%

3Filtration

16%

4Advertised Vs Actual Product

5Value For Money

Common W10311524 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores W10311524 41/100 on Amazon United States — Skip it. The niche generates $197K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +1.8% over the last 90 days.