W102953 70a Water Filter Whirlpool

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

17.4%

Market size, estimated

$93Ka year

Peak month

January1.4× the quietest month

Top search term

w102953 70a water filter whirlpool18K searches a year

Listings sell for $25.53 on average, from $17.68 to $51.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.53 that is $3K to $6K a year per listing.

Average price

$25.53inside the $15 to $100 sweet spot

Price range

$17.68–$51.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #368 within Refrigerator Parts & Accessories. It carries 8,250 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.9%

Average rank

#368in Refrigerator Parts & Accessories

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

8,250per listing

Listings tracked

15

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months