W102953 70a Water Filter Whirlpool
MaybeBuyers convert on 17.4% of searches. But shoppers spend an estimated $93K a year here, so W102953 70a Water Filter Whirlpool is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 845 Appliances niches · +7 vs the category median of 4552
- Market size
- $93K/yr21K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 70%top-5 click share · 13 brands · 27 sellers
Flapen Score
W102953 70a Water Filter Whirlpool against its category
The dotted line is the Appliances average. Past it, W102953 70a Water Filter Whirlpool is stronger. Inside it, weaker.
Market
The W102953 70a Water Filter Whirlpool market on Amazon at a glance
Shoppers on Amazon United States searched for W102953 70a Water Filter Whirlpool 21K times last year and spent an estimated $93K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 17.4%
- Market size, estimated
- $93Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- w102953 70a water filter whirlpool18K searches a year
02 · Price
A sale here is worth $25.53.
Listings sell for $25.53 on average, from $17.68 to $51.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.53 that is $3K to $6K a year per listing.
- Average price
- $25.53inside the $15 to $100 sweet spot
- Price range
- $17.68–$51.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #368 within Refrigerator Parts & Accessories. It carries 8,250 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #368in Refrigerator Parts & Accessories
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 8,250per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top W102953 70a Water Filter Whirlpool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
27
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
21%
- Brand 124%
- Brand 216%
- Brand 314%
- Brand 412%
- Brand 510%
- Brand 65%
Demand
W102953 70a Water Filter Whirlpool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about W102953 70a Water Filter Whirlpool
We read the reviews and the return reasons for every product selling here.
“Filter does not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common W102953 70a Water Filter Whirlpool questions
Answered from the same tracked data.