Is vornado humidifier replacement filters profitable to sell on Amazon United States?

The niche generates $461K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -65.7%. Flapen's verdict: Skip it (49/100).

How competitive is the vornado humidifier replacement filters niche?

12 brands and 51 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in vornado humidifier replacement filters?

Top complaints mined from reviews: Durability, Noise Level, Leak-Proof. The return rate is 4.1%.

When does demand for vornado humidifier replacement filters peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 9.7× the quietest.

What does it cost to enter the vornado humidifier replacement filters niche?

Listings span $11.86–$97.81; the average listing price is $40.30 (sweet spot $15–$100). The average incumbent carries 3,023 reviews — the moat a new listing must climb.

vornado humidifier replacement filters

Skip it

Soft demand (-65.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$40.30

avg listing price — sweet spot $15–$100

Price range

Great$11.86–$97.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$461K

$461K/yr · 149K searches

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Review moat

Okay3,022.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-65.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, vornado humidifier replacement filters is a $461K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

vornado humidifier replacement filters market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $605K–$806K; units × avg price
Conversion rate: 7.7%
Avg BSR: #465
Page quality: 0%
Prime: 96%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

10%

Vornado68%
Ulreon7%
Flintar5%
Hichoryer4%
Fil-fresh2%
Alocs2%
Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -65.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.7×

Open Trend

Top vornado humidifier replacement filters search terms

vornado humidifier82K/yr -68.8%1.0% conv.
vornado evaporative humidifier11K/yr -55.2%0.2% conv.
vornado humidifier replacement filters14K/yr -68.4%12.4% conv.
vornado filter replacement5K/yr -16.3%13.0% conv.
vornado humidifier filter12K/yr -73.3%13.7% conv.
vornado filter3K/yr -40.8%10.8% conv.
vornado filters2K/yr -42.1%10.7% conv.
vornado humidifiers4K/yr -59.4%1.2% conv.
humidifier vornado4K/yr -74.1%0.9% conv.
vornado evap40 filters2K/yr -68.5%11.5% conv.

All search terms

Top vornado humidifier replacement filters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vornado MD1-0034 Replacement Humidifier Wick (2-Pack) 1-Inch Thick Replace at Recommended Intervals for Best Performance Disposable Genuine Fit for Select Evaporative Humidifiers White

Vornado$12.934.6★4,417 rev

Vornado MD1-0002 Replacement Humidifier Wick (2-Pack) White

Vornado$11.864.6★4,195 rev

Ulreon 4 Pack MD1-0034 Humidifier Replacement Filter for Vornado Evaporative Humidifiers 1 Thick Humidifier Filter Replacement

Ulreon$19.664.2★43 rev

Flintar MD1-0034 Humidifier Replacement Wick Filters Compatible with Vornado Evaporative Humidifier Evap40 Evap2 EV3 EV100 EV200 EVDC300 EVDC500 EVDC505 (Not for Evap3) 4-Pack

Flintar$24.664.7★1,196 rev

Vornado MISTIC 8 Whole Room Ultrasonic Humidifier Top-Fill Aromatherapy 2-Gallon Tank 3-Gallon Output Warm or Cool Mist Humidifier Automatic Humidity Control Included Scent Pads

Vornado$97.814.2★45 rev

Newest

by launch date

Vornado EV3 Whole Room Evaporative Humidifier 1.5 gal Capacity Electronic Humidistat Top Fill 54-Hour Run Time 10 Speed Settings Energy Efficient 2 Antimicrobial Wicks Easy To Clean Black

Vornado$84.8860 rev

8mo ago

Ulreon 4 Pack MD1-0034 Humidifier Replacement Filter for Vornado Evaporative Humidifiers 1 Thick Humidifier Filter Replacement

Ulreon$19.6643 rev

8mo ago

IGNISFLARE 4-Pack MD1-0034 Replacement Wicks Filters Compatible with Vornado Evaporative Humidifier Model Evap40 Evap2 EV100 EV200 EVDC300 EVDC500

IGNISFLARE$19.9873 rev

10mo ago

Vornado MISTIC 8 Whole Room Ultrasonic Humidifier Top-Fill Aromatherapy 2-Gallon Tank 3-Gallon Output Warm or Cool Mist Humidifier Automatic Humidity Control Included Scent Pads

Vornado$97.8145 rev

11mo ago

Vornado MISTIC 4 Whole Room Ultrasonic Humidifier Top-Fill Aromatherapy 1-Gallon Tank 3 Mist Settings Ambient Lighting Whisper-Quiet Included Scent Pads Air Humidifier for Kids and Home

Vornado$48.7946 rev

11mo ago

What buyers say about vornado humidifier replacement filters

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fits great”

Quality-Overall16%

“Great quality”

Filtration12%

“The filter was easy to replace”

Value For Money9%

“Good value”

Humidification9%

“It puts out a good stream of mist”

Advertised Vs Actual Product7%

“Does what it is suppose to do”

Efficiency4%

“Works very well”

Ease Of Cleaning2%

“Easy to clean”

Ease Of Use2%

“Easy to use”

Air Purification2%

“A good air filter replacement”

What buyers complain about

Durability9%

“doesn't last”

Noise Level8%

“Noisy”

Leak-Proof7%

“Leaks”

Filtration6%

“These filters are junk”

Humidification4%

“I will never buy another Vornado Humidifier again after this - this is shameful”

Moist/Dry4%

“next evening it was again dry”

Functionality-Overall4%

“Doesnt perform”

Quality-Overall3%

“Very cheaply made”

Water Resistance3%

“these filters do not absorb water I have to wet them by hand”

Ease Of Use3%

“can't be used any more”

Top return reasons

Size-Overall26%

Humidification11%

Filtration9%

Leak-Proof8%

Functionality-Overall8%

Compatibility-Overall5%

Advertised Vs Actual Product4%

Noise Level4%

Defective Material/Parts4%

Value For Money4%

Common questions

Is vornado humidifier replacement filters profitable to sell on Amazon United States?: The niche generates $461K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -65.7%. Flapen's verdict: Skip it (49/100).
How competitive is the vornado humidifier replacement filters niche?: 12 brands and 51 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in vornado humidifier replacement filters?: Top complaints mined from reviews: Durability, Noise Level, Leak-Proof. The return rate is 4.1%.
When does demand for vornado humidifier replacement filters peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 9.7× the quietest.
What does it cost to enter the vornado humidifier replacement filters niche?: Listings span $11.86–$97.81; the average listing price is $40.30 (sweet spot $15–$100). The average incumbent carries 3,023 reviews — the moat a new listing must climb.