Is vicks humidifier filter profitable to sell on Amazon United States?

The niche generates $106K/yr across 14 tracked products. 90-day search growth is -47.3%. Flapen's verdict: Skip it (44/100).

How competitive is the vicks humidifier filter niche?

10 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in vicks humidifier filter?

Top complaints mined from reviews: Size-Overall, Filtration, Functionality-Overall. The return rate is 0.9%.

When does demand for vicks humidifier filter peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the vicks humidifier filter niche?

Listings span $11.76–$23.71; the average listing price is $18.66 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.

vicks humidifier filter

Skip it

Soft demand (-47.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.66

avg listing price — sweet spot $15–$100

Price range

Good$11.76–$23.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,842.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$106K

$106K/yr · 54K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-47.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, vicks humidifier filter is a $106K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

vicks humidifier filter market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $112K–$149K; units × avg price
Conversion rate: 10.5%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.6%
Avg brand age: 61 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

Funmit22%
NISHCON21%
TOMOON18%
Ximoon10%
PUREBURG10%
Protec7%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -47.3% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top vicks humidifier filter search terms

vicks humidifier filter30K/yr -43.6%8.8% conv.
vicks humidifier filter replacement9K/yr -53.8%8.6% conv.
vicks cool mist humidifier filter5K/yr -58.9%9.3% conv.
vicks germ free humidifier filter4K/yr -41.2%5.7% conv.
vicks starry night humidifier filter3K/yr -39.0%6.9% conv.
wf2 humidifier filter3K/yr -55.2%11.8% conv.

All search terms

Top vicks humidifier filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NISHCON WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 4

NISHCON$18.324.7★450 rev

TOMOON WF2 Humidifier Filter Fit for Vicks V3500 V3100 V3900 V3700 VEV320

TOMOON$23.714.7★691 rev

Ximoon WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier 2 Pack

Ximoon$15.174.7★2,117 rev

PUREBURG WF2 Wick Filters Compatible with Kaz Vicks V3100 V3500N V3500 V3700 V3800 V3900 Kaz 3020 Sunbeam 1118 Series Honeywell HCM-350 HCM-630 HCM-300T Relion WA-8D Enviracaire ECM-500 4-Pack

PUREBURG$17.544.7★2,086 rev

WF2 Humidifier Filter Replacement for Vicks Sunbeam Honeywell 4 Pack

Funmit$19.734.7★1,076 rev

Newest

by launch date

Vifect 4 Pack WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier

Vifect$16.4923 rev

11mo ago

Freeboy WF2 Humidifier Filter for Vicks & Kaz Starry Night 2 Pack

Freeboy$12.84125 rev

3y ago

TOMOON WF2 Humidifier Filter Fit for Vicks V3500 V3100 V3900 V3700 VEV320

TOMOON$23.71691 rev

3y ago

NISHCON WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 4

NISHCON$18.32450 rev

3y ago

WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 6 By NISHCON

NISHCON$21.64450 rev

3y ago

What buyers say about vicks humidifier filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fit well”

Filtration17%

“Filters are good for about 2 to 2 1/2 weeks”

Value For Money15%

“it's great to have a slightly lower price for them available on amazon”

Quality-Overall12%

“No complaints”

Advertised Vs Actual Product12%

“These work like they should”

Humidification7%

“Perfect size for my humidifier”

Efficiency1%

“Worked for me”

Assembly/Installation1%

“So easy to use in the installation is easy as pulling the old one out”

Ease Of Cleaning1%

“I find these very easy to clean and remain odorless”

Smell1%

“I find these very easy to clean and remain odorless”

What buyers complain about

Size-Overall12%

“did not fit mine as it said it would”

Filtration11%

“Typically, filters won't dry out for a couple of months”

Functionality-Overall11%

“Does not perform well”

Value For Money9%

“are too expensive”

Advertised Vs Actual Product9%

“Not exactly the same as OEM”

Durability5%

“Doesnt last long at all”

Color5%

“Did not turn pink with slime”

Thickness5%

“Because no-one shows the wall thickness”

Absorbency5%

“This did not seem to absorb the water very well”

Smell3%

“gets a strange smell”

Top return reasons

Size-Overall50%

Filtration19%

Compatibility-Overall9%

Humidification9%

Value For Money3%

Advertised Vs Actual Product3%

Smell2%

Functionality-Overall1%

Quality-Overall1%

Material Quality1%

Common questions

Is vicks humidifier filter profitable to sell on Amazon United States?: The niche generates $106K/yr across 14 tracked products. 90-day search growth is -47.3%. Flapen's verdict: Skip it (44/100).
How competitive is the vicks humidifier filter niche?: 10 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in vicks humidifier filter?: Top complaints mined from reviews: Size-Overall, Filtration, Functionality-Overall. The return rate is 0.9%.
When does demand for vicks humidifier filter peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the vicks humidifier filter niche?: Listings span $11.76–$23.71; the average listing price is $18.66 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.

vicks humidifier filter

vicks humidifier filter market data

Competition & brand share

Demand & seasonality

Top vicks humidifier filter search terms

Top vicks humidifier filter products on Amazon

Top sellers

Newest

Trending

What buyers say about vicks humidifier filter

What buyers love

What buyers complain about

Top return reasons

Common questions

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