How competitive is the Vicks Humidifier Filter niche on Amazon United States?

10 brands and 23 sellers compete in Vicks Humidifier Filter on Amazon United States. The top 5 Vicks Humidifier Filter products take 66% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Vicks Humidifier Filter?

Vicks Humidifier Filter buyers on Amazon United States complain most about Size-Overall, Filtration, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Vicks Humidifier Filter niche?

Vicks Humidifier Filter sells for $18.66 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $11.76–$23.71. The average incumbent carries 1,842 reviews — the moat a new listing must climb.

Vicks Humidifier Filter

soft demand (-47.3% this quarter) — Vicks Humidifier Filter doesn't clear our bar today.

Flapen Score

Skip it

Ranks 430 of 845 Appliances niches · −1 vs the category median of 45

This niche Category average · 845 niches

Is Vicks Humidifier Filter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Vicks Humidifier Filter is a $106K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Vicks Humidifier Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.3% over the last 90 days and 10.5% of searches end in a purchase.

$106K

revenue / yr

Units sold / yr8K

Search volume / yr-47.3%54K

Conversion rate10.5%

Avg price$18.66

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 23

Top-5 product click share66%

Open market19%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Vicks Humidifier Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NISHCON WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 4

Price: $18.32
Rating: 4.7/5
Reviews: 450
Age: 3y ago

TOMOON WF2 Humidifier Filter Fit for Vicks V3500 V3100 V3900 V3700 VEV320

Price: $23.71
Rating: 4.7/5
Reviews: 691
Age: 3y ago

Ximoon WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier 2 Pack

Price: $15.17
Rating: 4.7/5
Reviews: 2,117
Age: 9y ago

PUREBURG WF2 Wick Filters Compatible with Kaz Vicks V3100 V3500N V3500 V3700 V3800 V3900 Kaz 3020 Sunbeam 1118 Series Honeywell HCM-350 HCM-630 HCM-300T Relion WA-8D Enviracaire ECM-500 4-Pack

Price: $17.54
Rating: 4.7/5
Reviews: 2,086
Age: 7y ago

WF2 Humidifier Filter Replacement for Vicks Sunbeam Honeywell 4 Pack

Price: $19.73
Rating: 4.7/5
Reviews: 1,076
Age: 4y ago

Newest

by launch date

Vifect 4 Pack WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier

Price: $16.49
Rating: 4.6/5
Reviews: 23
Age: 11mo ago

Freeboy WF2 Humidifier Filter for Vicks & Kaz Starry Night 2 Pack

Price: $12.84
Rating: 4.7/5
Reviews: 125
Age: 3y ago

TOMOON WF2 Humidifier Filter Fit for Vicks V3500 V3100 V3900 V3700 VEV320

Price: $23.71
Rating: 4.7/5
Reviews: 691
Age: 3y ago

NISHCON WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 4

Price: $18.32
Rating: 4.7/5
Reviews: 450
Age: 3y ago

WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 6 By NISHCON

Price: $21.64
Rating: 4.7/5
Reviews: 450
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

Funmit22%
NISHCON21%
TOMOON18%
Ximoon10%
PUREBURG10%
Protec7%
Open — no brand owns it (4 brands, 12%)

Vicks Humidifier Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR10.5%Products14Brands10Top 5 Brands81%OOS Rate0.6%Rating4.7★Reviews1,842Avg BSR#49

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×

Top Vicks Humidifier Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vicks humidifier filter30K/yr -43.6%8.8% conv.
vicks humidifier filter replacement9K/yr -53.8%8.6% conv.
vicks cool mist humidifier filter5K/yr -58.9%9.3% conv.
vicks germ free humidifier filter4K/yr -41.2%5.7% conv.
vicks starry night humidifier filter3K/yr -39.0%6.9% conv.
wf2 humidifier filter3K/yr -55.2%11.8% conv.

What reviews say buyers love and hate about Vicks Humidifier Filter

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Size-Overall28%

“Fit well”

Filtration17%

“Filters are good for about 2 to 2 1/2 weeks”

Value For Money15%

“it's great to have a slightly lower price for them available on amazon”

Quality-Overall12%

“No complaints”

Advertised Vs Actual Product12%

“These work like they should”

What buyers complain about

74% of reviews

Size-Overall12%

“did not fit mine as it said it would”

Filtration11%

“Typically, filters won't dry out for a couple of months”

Functionality-Overall11%

“Does not perform well”

Value For Money9%

“are too expensive”

Advertised Vs Actual Product9%

“Not exactly the same as OEM”

Vicks Humidifier Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Filtration

19%

3Compatibility-Overall

4Humidification

5Value For Money

Common Vicks Humidifier Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vicks Humidifier Filter 44/100 on Amazon United States — Skip it. The niche generates $106K/yr across 14 tracked products. Search demand moved -47.3% over the last 90 days.