undercounter refrigerator freezer
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good651.45avg incumbent reviews — the moat a new listing must climb
Market size
Good$402K$402K/yr · 94K searches
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$512.99avg listing price — sweet spot $15–$100
Price range
Bad$125.28–$1398.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, undercounter refrigerator freezer is a $402K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jul. Verdict: Worth a look — 60/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $256K–$385K
- units × avg price
- Launch success
- 77%
- 20 of 26 new (360d)
- Conversion rate
- 0.8%
- Avg BSR
- #1,621
- Page quality
- 0%
- Prime
- 51%
- Sponsored
- 94%
- Out of stock
- 7.0%
- Avg brand age
- 39 months
- Avg seller age
- 190 days
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
60
Top-5 brand share
42%
Top 20: 88%
Top-5 click share
24%
Top 20: 54%
Open market
53%
- EUHOMY12%
- Frigidaire9%
- Velieta7%
- Kalamera7%
- Ca'Lefort6%
- Yeego6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 89 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EUHOMY 4.5 Cu.ft Beverage Refrigerator and Cooler 145 Can Mini fridge with Glass Door for Soda Beer Wine Small Drink Dispenser with Digital Adjustable Thermostat for Home Office Bar
EUHOMY$295.684.3★4,357 rev
Velieta 24 Inch Beverage Refrigerator Cooler 210 Cans Wide Beverage and Beer Fridge with Glass Door and Powerful Cooling Compressor Built-in/Freestanding Drink Fridge for Kitchen Bar or Office
Velieta$551.534.4★1,258 rev
GarveeHome 24 in Beverage Refrigerator 5.1 Cu.Ft Beverage Fridge 166 Cans Capacity Drink Fridge with 3660F Adjustable Digital Temperature Control Compressor and Safety Lock
GarveeHome$422.645.0★1 rev
Yeego Beverage Refrigerator & Drink Fridge - 24 inch 180 Cans Beer Cooler Glass Door 34-54 Under Counter Refrigerator Built-in for Drink Soda Wine for Bar Office Bedroom
Yeego$506.304.5★37 rev
Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H
Frigidaire$360.894.1★2,268 rev
Newest
by launch date
CaLefort 24 Inch Beverage Refrigerator - 180 Cans Drink Fridge With Glass Door 34-54 Beverage Fridge Under Counter/Built-In/Freestanding 3 LED Beer Soda Beverage Cooler for Home Office Kitchen
Ca'Lefort$688.143 rev
CaLefort Beverage Refrigerator Cooler - 24 Inch Beverage Fridge Under Counter 180 Can with Glass Door Freestanding or Built-in with 3 Color LED Drink Cooler for Beer Soda or Wine (Right-Hinged)
Ca'Lefort$649.2026 rev
ROVSUN 24 Inch Beverage Refrigerator 5.8 Cu.Ft. Under Counter Beverage Fridge with Glass Door and Touch Temperature Control for Soda Beer Built-in or Freestanding Cooler for Kitchen Bar Office
ROVSUN$381.8215 rev
ROVSUN 24 Beverage Refrigerator Cooler with Touch Panel & Adjustable Shelf Undercounter Beverage and Wine Cooler Refrigerator for Soda Beer Built-in or Freestanding for Home Office Kitchen or Bar
ROVSUN$385.85155 rev
Yeego 24 Inch Beverage Refrigerator 180 Can Built-In Under Counter Drink Fridge with Glass Door 3454F Cooling for Beer Soda & Wine (Right-Hinged)
Yeego$519.9783 rev
Trending
90-day click momentumROVSUN 24 Beverage Refrigerator Cooler with Touch Panel & Adjustable Shelf Undercounter Beverage and Wine Cooler Refrigerator for Soda Beer Built-in or Freestanding for Home Office Kitchen or Bar
ROVSUN$385.854.4★
CaLefort Beverage Refrigerator Cooler - 24 Inch Beverage Fridge Under Counter 180 Can with Glass Door Freestanding or Built-in with 3 Color LED Drink Cooler for Beer Soda or Wine (Right-Hinged)
Ca'Lefort$649.204.6★
ROVSUN 24 Inch Beverage Refrigerator 5.8 Cu.Ft. Under Counter Beverage Fridge with Glass Door and Touch Temperature Control for Soda Beer Built-in or Freestanding Cooler for Kitchen Bar Office
ROVSUN$381.823.6★
CaLefort 24 Inch Beverage Refrigerator - 180 Cans Drink Fridge With Glass Door 34-54 Beverage Fridge Under Counter/Built-In/Freestanding 3 LED Beer Soda Beverage Cooler for Home Office Kitchen
Ca'Lefort$688.145.0★
LG 24-Inch Top Freezer Refrigerator 11 Cu. Ft. EasyReach Bins Sliding Shelf Digital Temperature Controls
LG$641.605.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and great capacity”
“Perfect size - small”
“good capacity”
“Great buy for the money”
“It's not noisy”
“I like the sleek design”
“As Advertised”
“Easy and convenient”
“It does a fair job of cooling”
“it has performed well indeed: good temperature control”
What buyers complain about
“Makes noise”
“Didnt last”
“Unfortunately, it cannot deal with the Texas heat”
“Cheap Quality”
“Bigger”
“It struggles to get cold”
“False advertising”
“will not work properly”
“But a little pricey compared to some of others”
“it had a coolant leak”
Top return reasons
Common questions
- Is undercounter refrigerator freezer profitable to sell on Amazon United States?
- The niche generates $402K/yr across 89 tracked products. 20 of 26 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the undercounter refrigerator freezer niche?
- 42 brands and 60 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in undercounter refrigerator freezer?
- Top complaints mined from reviews: Noise Level, Durability, Heating. The return rate is 1.5%.
- When does demand for undercounter refrigerator freezer peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the undercounter refrigerator freezer niche?
- Listings span $125.28–$1398.45; the average listing price is $512.99 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.
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