Is undercounter refrigerator freezer profitable to sell on Amazon United States?

The niche generates $421K/yr across 89 tracked products. 21 of 25 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the undercounter refrigerator freezer niche?

41 brands and 65 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in undercounter refrigerator freezer?

Top complaints mined from reviews: Noise Level, Durability, Heating. The return rate is 1.5%.

When does demand for undercounter refrigerator freezer peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the undercounter refrigerator freezer niche?

Listings span $125.85–$1269.42; the average listing price is $509.40 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.

undercounter refrigerator freezer

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good601.91

avg incumbent reviews — the moat a new listing must climb

Market size

Good$421K

$421K/yr · 92K searches

Growth

Okay+18.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$509.40

avg listing price — sweet spot $15–$100

Price range

Bad$125.85–$1269.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, undercounter refrigerator freezer is a $421K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

undercounter refrigerator freezer market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $255K–$382K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,384
Page quality: 0%
Prime: 45%
Sponsored: 97%
Out of stock: 6.0%
Avg brand age: 37 months
Avg seller age: 201 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

25%

Top 20: 57%

Open market

50%

EUHOMY13%
Frigidaire10%
ICEVIVAL8%
Ca'Lefort6%
Velieta6%
Feelfunn6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +18.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top undercounter refrigerator freezer search terms

24 inch beverage refrigerator17K/yr +39.4%1.0% conv.
24 beverage fridge under counter14K/yr +17.7%1.2% conv.
24 inch fridge7K/yr +29.4%0.3% conv.
beverage refrigerator 24 inch wide9K/yr +7.1%0.5% conv.
commercial undercounter refrigerator5K/yr +46.3%0.3% conv.
24 inch wide refrigerator6K/yr +34.6%0.1% conv.
24 refrigerator5K/yr -12.8%0.7% conv.
24 inch beverage fridge5K/yr +17.9%0.7% conv.
undercounter refrigerator freezer5K/yr +8.6%0.1% conv.
refrigerator 23 inches wide5K/yr +36.1%0.4% conv.

All search terms

Top undercounter refrigerator freezer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EUHOMY 4.5 Cu.ft Beverage Refrigerator and Cooler 145 Can Mini fridge with Glass Door for Soda Beer Wine Small Drink Dispenser with Digital Adjustable Thermostat for Home Office Bar

EUHOMY$291.344.4★3,196 rev

GarveeHome 24 Inch Beverage Refrigerator Cooler 5.1 Cu.Ft Beverage Fridge

GarveeHome$426.565.0★2 rev

Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H

Frigidaire$363.414.1★2,279 rev

Velieta 24 Inch Beverage Refrigerator Cooler 210 Cans Wide Beverage and Beer Fridge with Glass Door and Powerful Cooling Compressor Built-in/Freestanding Drink Fridge for Kitchen Bar or Office

Velieta$531.834.4★1,251 rev

Yeego Beverage Refrigerator - 24 inch 180 Cans Beer Cooler with Glass Door

Yeego$497.614.6★48 rev

Newest

by launch date

CaLefort 24 Beverage Refrigerator - 180 Cans Beverage Cooler Glass Door

Ca'Lefort$694.648 rev

1mo ago

ROVSUN 24 Inch Beverage Refrigerator 5.8 Cu.Ft. Under Counter Beverage Fridge with Glass Door and Touch Temperature Control for Soda Beer Built-in or Freestanding Cooler for Kitchen Bar Office

ROVSUN$383.263 rev

2mo ago

EUHOMY Mini Fridge 130 Can Beverage Refrigerator Cooler Glass Door for Soda Wine Beer Beverage Cooler for Home Bar Office with Digital Temperature Control Removable Shelves 3.2 Cu.Ft Silver

EUHOMY$203.463,196 rev

6mo ago

ICEVIVAL 24 Inch Beverage Refrigerator 98 Cans & 16 Bottles Under Counter Beverage Refrigerator with Glass Door Adjustable Shelves Wine Fridge Under Counter for Home Bar Office (Black)

ICEVIVAL$445.5124 rev

6mo ago

CaLefort 24 Beverage Fridge Under Counter 180 Can Beverage Refrigerator

Ca'Lefort$640.78243 rev

7mo ago

What buyers say about undercounter refrigerator freezer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Very nice build quality”

Size-Overall15%

“Fits great”

Storage Capacity11%

“Great storage space”

Value For Money10%

“Great buy for the money”

Noise Level8%

“Quiet and works great”

Design-Overall5%

“Elegant Design”

Advertised Vs Actual Product5%

“As Advertised”

Heating3%

“The cooling is powerful”

Temperature Control3%

“The temperature controls are easy to read”

Ease Of Use3%

“Easy and convenient”

What buyers complain about

Noise Level15%

“Too loud”

Durability11%

“Does not last”

Heating10%

“Unfortunately, it cannot deal with the Texas heat”

Quality-Overall8%

“Cheap Quality”

Size-Overall8%

“A little shorter than I anticipated”

Temperature Control5%

“Terrible temperature control makes it unusable”

Advertised Vs Actual Product5%

“Not as advertised”

Functionality-Overall5%

“will not work properly”

Value For Money4%

“you can find cheaper”

Leak-Proof3%

“Leaks water”

Top return reasons

Size-Overall43%

Defective Material/Parts9%

Functionality-Overall7%

Noise Level7%

Heating5%

Value For Money5%

Advertised Vs Actual Product4%