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Ultrawf Frigidaire Water Filter

Ultrawf Frigidaire Water Filter clears our launch bar: a $1.4M/yr market growing +9.9% this quarter with returns at 1.7%.

Flapen Score

57
Launch it

Top 6% of 845 Appliances niches · +12 vs the category median of 45

Market size 84Growth 37Conversion 96Competition 32Returns 82Price range 95Avg price 95Brand share 26Review moat 23Quality gap 30
This niche Category average · 845 niches

Is Ultrawf Frigidaire Water Filter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Ultrawf Frigidaire Water Filter is a $1.4M/yr Amazon United States market (253K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct. Verdict: Launch it — 57/100.

Ultrawf Frigidaire Water Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +9.9% over the last 90 days and 13.8% of searches end in a purchase.

$1.4M

revenue / yr

Units sold / yr40K
Search volume / yr+9.9%253K
Conversion rate13.8%
Avg price$39.07

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 33
Top-5 product click share66%
Open market11%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews7,729

Top Ultrawf Frigidaire Water Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$137K$273K$410K$546K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

33

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Frigidaire53%
  • Cenmela10%
  • JOBABA10%
  • Haprait8%
  • GLACIER FRESH8%
  • TEEHAY4%
  • Open — no brand owns it (2 brands, 6%)

Ultrawf Frigidaire Water Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume253KCVR13.8%Products15Brands8Top 5 Brands89%OOS Rate15.9%Rating4.6★Reviews7,729Avg BSR#290
6K4KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 1.6×

Top Ultrawf Frigidaire Water Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fridgidaire water filter replacement pure source ultra ultrawf62K/yr
  • ultrawf water filter replacement40K/yr
  • ultrawf27K/yr
  • ultrawf frigidaire water filter19K/yr
  • frigidaire ultrawf15K/yr
  • frigidaire water filter replacement ultrawf15K/yr
  • frigidaire ultrawf water filter12K/yr
  • ultrawf water filter12K/yr
  • frigidaire ultrawf water filter replacement7K/yr
  • frigidaire puresource ultra ultrawf7K/yr

What reviews say buyers love and hate about Ultrawf Frigidaire Water Filter

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Size-Overall27%

Fit nicely

Filtration22%

Filter works great

Value For Money21%

Best value

Quality-Overall9%

Excellent Product

Advertised Vs Actual Product7%

As described

What buyers complain about

79% of reviews
Filtration25%

filter doesnt work at all

Value For Money18%

better price

Size-Overall12%

Air filter was too big

Leak-Proof6%

water leaks from it

Functionality-Overall6%

It goes in but wont come out. I can insert the filter but it wont come back out. Something is not right. We just added it and now its stuck

Ultrawf Frigidaire Water Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Filtration
15%
3Compatibility-Overall
12%
4Value For Money
4%
5Defective Material/Parts
3%

Common Ultrawf Frigidaire Water Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ultrawf Frigidaire Water Filter 57/100 on Amazon United States — Launch it. The niche generates $1.4M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +9.9% over the last 90 days.
Search demand for Ultrawf Frigidaire Water Filter on Amazon United States peaks in Oct, where the busiest month runs 1.6× the quietest.