ultrawf frigidaire water filter
Launch itA $1.4M/yr market growing +9.9% this quarter with returns at 1.7% — clears our launch bar.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.07avg listing price — sweet spot $15–$100
Price range
Incredible$16.37–$80.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 253K searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad7,728.87avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ultrawf frigidaire water filter is a $1.4M/yr Amazon United States market (253K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct. Verdict: Launch it — 57/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
ultrawf frigidaire water filter market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #290
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 15.9%
- Avg brand age
- 34 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
33
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- Frigidaire53%
- Cenmela10%
- JOBABA10%
- Haprait8%
- GLACIER FRESH8%
- TEEHAY4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +9.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top ultrawf frigidaire water filter search terms
- fridgidaire water filter replacement pure source ultra ultrawf62K/yr
- ultrawf water filter replacement40K/yr
- ultrawf27K/yr
- ultrawf frigidaire water filter19K/yr
- frigidaire ultrawf15K/yr
- frigidaire water filter replacement ultrawf15K/yr
- frigidaire ultrawf water filter12K/yr
- ultrawf water filter12K/yr
- frigidaire ultrawf water filter replacement7K/yr
- frigidaire puresource ultra ultrawf7K/yr
Top ultrawf frigidaire water filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRIGIDAIRE ULTRAWF Pure Source Ultra Water Filter Original White 1 Count
Frigidaire$46.944.7★46,689 rev
Compatible with Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Height 11 inches Pack of 3
Cenmela$28.694.6★1,140 rev
GLACIER FRESH ULTRAWF Frigidaire Refrigerator Water Filter 3 Pack
GLACIER FRESH$31.364.5★176 rev
Frigidaire ULTRAWF PureSource Ultra Refrigerator Water Filter Replacement | Set of 2
Frigidaire$80.624.8★488 rev
ULTRAWF Water Filter Replacement for PureSource Ultra ULTRAWF 11 Inches Compatible with ULTRAWF Water Filter 3 pack
JOBABA$28.974.6★30 rev
Newest
by launch date
Replacement for Frigidaire ULTRAWF Water Filter PureSource Ultra 3 Pack
JOBABA$32.087 rev
GLACIER FRESH ULTRAWF Frigidaire Refrigerator Water Filter 3 Pack
GLACIER FRESH$31.36176 rev
Water Bressvi Replacement for Frigidaire ULTRAWF Water Filter Compatible with PureSource Ultra 469999 46-9999 A0094E28261 Water Filter PACK (1)
Water Bressvi$16.37142 rev
ULTRAWF Water Filter Replacement for PureSource Ultra ULTRAWF 11 Inches Compatible with ULTRAWF Water Filter 3 pack
JOBABA$28.9730 rev
Frigidaire ULTRAWF PureSource Ultra Refrigerator Water Filter Replacement | Set of 2
Frigidaire$80.62488 rev
Trending
90-day click momentumULTRAWF Water Filter Replacement for PureSource Ultra ULTRAWF 11 Inches Compatible with ULTRAWF Water Filter 3 pack
JOBABA$28.974.6★
Replacement for Frigidaire ULTRAWF Water Filter PureSource Ultra 3 Pack
JOBABA$32.083.8★
Water Bressvi Replacement for Frigidaire ULTRAWF Water Filter Compatible with PureSource Ultra 469999 46-9999 A0094E28261 Water Filter PACK (1)
Water Bressvi$16.374.4★
Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit
Frigidaire$54.614.7★
Compatible with Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Height 11 inches Pack of 3
Cenmela$28.694.6★
What buyers say about ultrawf frigidaire water filter
What buyers praise and complain about, mined from review topics.What buyers love
“Fit nicely”
“Filter works great”
“Best value”
“Excellent Product”
“As described”
“Ease of use”
“would leak this is the best fit is nice to not have to worry about a leak inside your refrigerator”
“Is compatible”
“It's as durable”
“Water was very clear”
What buyers complain about
“filter doesnt work at all”
“better price”
“Air filter was too big”
“water leaks from it”
“It goes in but wont come out. I can insert the filter but it wont come back out. Something is not right. We just added it and now its stuck”
“They need to do better quality control on their products”
“Broke itself in very short time”
“Does not fit in my fridge despite saying it is compatible”
“defective”
“I wasnt getting any ice”
Top return reasons
Common questions
- Is ultrawf frigidaire water filter profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Launch it (57/100).
- How competitive is the ultrawf frigidaire water filter niche?
- 8 brands and 33 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in ultrawf frigidaire water filter?
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.7%.
- When does demand for ultrawf frigidaire water filter peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the ultrawf frigidaire water filter niche?
- Listings span $16.37–$80.62; the average listing price is $39.07 (sweet spot $15–$100). The average incumbent carries 7,729 reviews — the moat a new listing must climb.