ultrawf frigidaire water filter
Worth a lookShows searches that convert (15.5% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.03avg listing price — sweet spot $15–$100
Price range
Incredible$16.26–$80.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 256K searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,175.54avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, ultrawf frigidaire water filter is a $1.6M/yr Amazon United States market (256K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 15.5%
- Avg BSR
- #441
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 14.8%
- Avg brand age
- 50 months
- Avg seller age
- 165 days
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
25
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Frigidaire57%
- Haprait12%
- GLACIER FRESH8%
- Cenmela8%
- TEEHAY5%
- JOBABA5%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -1.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRIGIDAIRE ULTRAWF Pure Source Ultra Water Filter Original White 1 Count
Frigidaire$46.924.7★46,648 rev
Frigidaire ULTRAWF PureSource Ultra Refrigerator Water Filter Replacement | Set of 2
Frigidaire$80.764.8★433 rev
GLACIER FRESH Replacement for Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Refrigerator Water Filter Pack of 3
GLACIER FRESH$31.264.5★145 rev
Haprait HP005 Replacement for Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Water and Ice Height 11 inches 3 Count
Haprait$32.354.6★1,708 rev
Compatible with Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Height 11 inches Pack of 3
Cenmela$29.124.6★1,111 rev
Newest
by launch dateGLACIER FRESH Replacement for Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Refrigerator Water Filter Pack of 3
GLACIER FRESH$31.26145 rev
Water Bressvi Replacement for Frigidaire ULTRAWF Water Filter Compatible with PureSource Ultra 469999 46-9999 A0094E28261 Water Filter PACK (1)
Water Bressvi$16.26124 rev
ULTRAWF Water Filter Replacement for PureSource Ultra ULTRAWF 11 Inches Compatible with ULTRAWF Water Filter 3 pack
JOBABA$29.359 rev
Frigidaire ULTRAWF PureSource Ultra Refrigerator Water Filter Replacement | Set of 2
Frigidaire$80.76433 rev
TEEHAY ULTRAWF PureSource Ultra Water Filter Compatible with Frigidaire LFHB2741PF DGHF2360PF FFHB2740PS FGHB2844LF FGHC2342LF Kenmore 9999 469999 3 Pack
TEEHAY$30.04342 rev
Trending
90-day click momentumULTRAWF Water Filter Replacement for PureSource Ultra ULTRAWF 11 Inches Compatible with ULTRAWF Water Filter 3 pack
JOBABA$29.354.9★
Water Bressvi Replacement for Frigidaire ULTRAWF Water Filter Compatible with PureSource Ultra 469999 46-9999 A0094E28261 Water Filter PACK (1)
Water Bressvi$16.264.5★
Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit
Frigidaire$55.204.7★
GLACIER FRESH Replacement for Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Refrigerator Water Filter Pack of 3
GLACIER FRESH$31.264.5★
Compatible with Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Height 11 inches Pack of 3
Cenmela$29.124.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Exact fit”
“Excellent Filter”
“Best value”
“Exactly as advertised”
“Excellent Product”
“No issues with leaking”
“Ease of use”
“Is compatible”
“They last a good 3 months”
“Water was very clear”
What buyers complain about
“This filter is not working”
“Much too expensive”
“Air filter was too big”
“It goes in but wont come out. I can insert the filter but it wont come back out. Something is not right. We just added it and now its stuck”
“Garbage”
“cause it does not fit Frigidaire Model number”
“Blocked water”
“defective”
“False advertising”
“I wasnt getting any ice”
Top return reasons
Common questions
- Is ultrawf frigidaire water filter profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 13 tracked products. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the ultrawf frigidaire water filter niche?
- 8 brands and 25 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in ultrawf frigidaire water filter?
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.4%.
- When does demand for ultrawf frigidaire water filter peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the ultrawf frigidaire water filter niche?
- Listings span $16.26–$80.76; the average listing price is $39.03 (sweet spot $15–$100). The average incumbent carries 6,176 reviews — the moat a new listing must climb.
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