ultra clarity water filter cartridge
Worth a lookShows searches that convert (12.2% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$43.88avg listing price — sweet spot $15–$100
Price range
Incredible$25.23–$57.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$997K$997K/yr · 187K searches
Returns
Great1.9%return rate — above 6% kills the launch gate
Review moat
Good577.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ultra clarity water filter cartridge is a $997K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 3,000–4,000/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 12.2%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 180 days
Competition
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Bosch60%
- ICEPURE24%
- Waterdrop6%
- PUREPLUS4%
- Amesias3%
- HMASAV3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bosch 11032531 Genuine OEM UltraClarity Pro Water Filter Cartridge (White) for Bosch Refrigerators
Bosch$41.254.6★1,407 rev
ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 11032531 12033030 12028325 11025825 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 3PACK
ICEPURE$57.904.7★803 rev
ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 12033030 12028325 11025825 11032531 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 2PACK
ICEPURE$44.604.6★461 rev
Waterdrop 11032531 Refrigerator Water Filter Compatible with Bosch Ultra Clarity Pro Thermador Water Filter Replacement for BORPLFTR50 BORPLFTR55 11025825 12033030
Waterdrop$25.234.6★647 rev
PUREPLUS BORPLFTR50 Replacement for Bosch 11025825 Ultra Clarity Pro Refrigerator Water Filter Compatible with 12033030 12028325 11025825 BORPLFTR55 WFC100MF B36CT80SNS B36CL80ENS 2Pack
PUREPLUS$39.554.4★227 rev
Newest
by launch date
11032531 BORPLFTR55 17005583 BORPLFTR50 for Bosch
Amesias$48.0323 rev
11032531 Filter Replacement - Compatible with Ultra Clarity Pro Water Filter Bosch Thermador Water Filter Replacement for BORPLFTR50 BORPLFTR55 B36CD50SNS B36CT80SNS 12033030 12028325 3PACK
HMASAV$47.1792 rev
ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 11032531 12033030 12028325 11025825 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 3PACK
ICEPURE$57.90803 rev
ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 12033030 12028325 11025825 11032531 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 2PACK
ICEPURE$44.60461 rev
PUREPLUS BORPLFTR50 Replacement for Bosch 11025825 Ultra Clarity Pro Refrigerator Water Filter Compatible with 12033030 12028325 11025825 BORPLFTR55 WFC100MF B36CT80SNS B36CL80ENS 2Pack
PUREPLUS$39.55227 rev
Trending
90-day click momentumPUREPLUS BORPLFTR50 Replacement for Bosch 11025825 Ultra Clarity Pro Refrigerator Water Filter Compatible with 12033030 12028325 11025825 BORPLFTR55 WFC100MF B36CT80SNS B36CL80ENS 2Pack
PUREPLUS$39.554.4★
11032531 BORPLFTR55 17005583 BORPLFTR50 for Bosch
Amesias$48.034.6★
11032531 Filter Replacement - Compatible with Ultra Clarity Pro Water Filter Bosch Thermador Water Filter Replacement for BORPLFTR50 BORPLFTR55 B36CD50SNS B36CT80SNS 12033030 12028325 3PACK
HMASAV$47.174.6★
Bosch Ultra Clarity Pro Water Filter (BORPLFTR50)
Bosch$47.344.6★
Bosch 11032531 Genuine OEM UltraClarity Pro Water Filter Cartridge (White) for Bosch Refrigerators
Bosch$41.254.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Exact fit”
“Great value”
“Excellent filters at a good price”
“As advertised”
“Looks like correct item”
“Compatible and works as expected”
“easy to use”
“Water already fresh”
“On time no issues”
“Have had it for a few weeks and no leakage”
What buyers complain about
“Didnt fit my refrigerator need to return”
“You don't know if the filter is working or not”
“Doesn't work”
“I am stuck with a very expensive filter”
“the ice maker didnt work”
“Error code and leaking”
“This did not work for my fridge”
“Our previous one made noise”
“Very difficult to install”
“MISLEADING product photos”
Top return reasons
Common questions
- Is ultra clarity water filter cartridge profitable to sell on Amazon United States?
- The niche generates $997K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ultra clarity water filter cartridge niche?
- 6 brands and 31 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in ultra clarity water filter cartridge?
- Top complaints mined from reviews: Size-Overall, Filtration, Functionality-Overall. The return rate is 1.9%.
- When does demand for ultra clarity water filter cartridge peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the ultra clarity water filter cartridge niche?
- Listings span $25.23–$57.90; the average listing price is $43.88 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.
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