ultra clarity water filter cartridge
Worth a lookShows searches that convert (14.1% search→purchase), but a concentrated shelf (top 5 take 92% of clicks) keeps it on the watch list.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$42.49avg listing price — sweet spot $15–$100
Price range
Incredible$25.02–$57.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 186K searches
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good557.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, ultra clarity water filter cartridge is a $1.1M/yr Amazon United States market (186K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
ultra clarity water filter cartridge market data
- Units sold / yr
- 25K–30K
- avg 3,000–4,000/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
28
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Bosch58%
- ICEPURE23%
- Waterdrop6%
- PURELINE5%
- PUREPLUS5%
- HMASAV3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 107 weeks — +12.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top ultra clarity water filter cartridge search terms
- bosch water filters for refrigerators30K/yr
- bosch refrigerator water filter29K/yr
- bosch refrigerator water filter replacement18K/yr
- ultra clarity pro water filter for bosch refrigerator14K/yr
- bosch ultra clarity pro water filter13K/yr
- ultraclarity pro water filter bosch12K/yr
- bosch fridge water filter7K/yr
- bosch water filter9K/yr
- 110325315K/yr
- bosch water filter replacement5K/yr
Top ultra clarity water filter cartridge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bosch 11032531 Genuine OEM UltraClarity Pro Water Filter Cartridge (White) for Bosch Refrigerators
Bosch$42.094.6★1,458 rev
ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 11032531 12033030 12028325 11025825 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 3PACK
ICEPURE$57.904.6★839 rev
ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 12033030 12028325 11025825 11032531 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 2PACK
ICEPURE$44.574.6★474 rev
Waterdrop 11032531 Water Filter Replacement for Bosch BORPLFTR50
Waterdrop$25.024.6★660 rev
Pureline Replacement for Bosch Ultra Clarity Pro Water Filter BORPLFTR50 11025825 BORPLFTR55 12028325 11032531 12033030 B36CT80SNS B36CL80ENS WFC100MF Refrigerator Water Filter (2 Pack)
PURELINE$42.264.6★137 rev
Newest
by launch date
11032531 Water Filter Replacement for Bosch Ultra Clarity Pro 3PACK
HMASAV$46.3895 rev
Pureline Replacement for Bosch Ultra Clarity Pro Water Filter BORPLFTR50 11025825 BORPLFTR55 12028325 11032531 12033030 B36CT80SNS B36CL80ENS WFC100MF Refrigerator Water Filter (2 Pack)
PURELINE$42.26137 rev
ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 11032531 12033030 12028325 11025825 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 3PACK
ICEPURE$57.90839 rev
ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 12033030 12028325 11025825 11032531 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 2PACK
ICEPURE$44.57474 rev
PUREPLUS BORPLFTR50 Replacement for Bosch 11025825 Ultra Clarity Pro Refrigerator Water Filter Compatible with 12033030 12028325 11025825 BORPLFTR55 WFC100MF B36CT80SNS B36CL80ENS 2Pack
PUREPLUS$39.19237 rev
Trending
90-day click momentumPUREPLUS BORPLFTR50 Replacement for Bosch 11025825 Ultra Clarity Pro Refrigerator Water Filter Compatible with 12033030 12028325 11025825 BORPLFTR55 WFC100MF B36CT80SNS B36CL80ENS 2Pack
PUREPLUS$39.194.5★
11032531 Water Filter Replacement for Bosch Ultra Clarity Pro 3PACK
HMASAV$46.384.7★
Bosch 11032531 Genuine OEM UltraClarity Pro Water Filter Cartridge (White) for Bosch Refrigerators
Bosch$42.094.6★
ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 12033030 12028325 11025825 11032531 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 2PACK
ICEPURE$44.574.6★
Waterdrop 11032531 Water Filter Replacement for Bosch BORPLFTR50
Waterdrop$25.024.6★
What buyers say about ultra clarity water filter cartridge
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Excellent filters at a good price”
“Great value”
“As advertised”
“These are fantastic and consistent”
“easy to use”
“One lasted four months one did leaked last one seems to be working really well”
“Compatible and works as expected”
“On time no issues”
“Worked perfectly”
What buyers complain about
“Didnt fit my refrigerator need to return”
“I am stuck with a very expensive filter”
“Error code and leaking”
“Doesn't work”
“won't fit in my fridge”
“Flow too slow for ice makers”
“caused a flood”
“They take a while to fully rinse clear when first installed”
“Our previous one made noise”
“MISLEADING product photos”
Top return reasons
Common questions
- Is ultra clarity water filter cartridge profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 7 tracked products. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the ultra clarity water filter cartridge niche?
- 6 brands and 28 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in ultra clarity water filter cartridge?
- Top complaints mined from reviews: Size-Overall, Filtration, Leak-Proof. The return rate is 2.0%.
- When does demand for ultra clarity water filter cartridge peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the ultra clarity water filter cartridge niche?
- Listings span $25.02–$57.90; the average listing price is $42.49 (sweet spot $15–$100). The average incumbent carries 557 reviews — the moat a new listing must climb.