Is stove top cover profitable to sell on Amazon United States?

The niche generates $3.4M/yr across 100 tracked products. 9 of 23 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Worth a look (65/100).

How competitive is the stove top cover niche?

69 brands and 103 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in stove top cover?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.9%.

When does demand for stove top cover peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the stove top cover niche?

Listings span $6.44–$88.51; the average listing price is $31.27 (sweet spot $15–$100). The average incumbent carries 2,336 reviews — the moat a new listing must climb.

stove top cover

Worth a look

Shows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$3.4M

$3.4M/yr · 5.5M searches

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Competition

Great20%

top-5 click share — an open shelf

Avg price

Incredible$31.27

avg listing price — sweet spot $15–$100

Price range

Great$6.44–$88.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 6% kills the launch gate

Review moat

Okay2,336.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, stove top cover is a $3.4M/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 65/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: $3.1M–$3.9M; units × avg price
Launch success: 39%; 9 of 23 new (360d)
Conversion rate: 2.0%
Avg BSR: #438
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 3.5%
Avg brand age: 33 months
Avg seller age: 155 days

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

69 rising

Sellers

103

Top-5 brand share

29%

Top 20: 69%

Top-5 click share

20%

Top 20: 52%

Open market

67%

YUHFERA8%
Gashell7%
Linda's Essentials6%
PONGARD5%
YRYM HT4%
XiFEO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 100 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PONGARD Fireproof Stove Top Covers for Electric Stove Waterproof & Heat Resistant Mat for Glass Top Stovetop Protector Anti-Scratch 30x21 Black

PONGARD$22.964.6★579 rev

GASHELL Noodle Board Stove Cover with Handles Multiple Stove Top Cover Board for Electric/Gas Stove Top(Black) GSC-2212

Gashell$64.634.5★3,433 rev

Stove Burner Covers - Gas Stove Protectors Black 0.2mm Double Thickness Reusable Non-Stick Fast Clean Liners for Kitchen/Cooking. Stove top Covers Gas Burners Size 10.6 x 10.6 BPA Free(8 Packs)

YRYM HT$8.903.8★17,898 rev

XiFEO Stove Top Covers for Electric Stove Silicone Stove Mat for Glass Top Glass Stove Top Cover Protector Cooktop Protector Heat Resistant Multi-Functional Range Top Covers Mat Oven Cover

XiFEO$13.614.6★3,229 rev

TWAKAP Gas Stove Covers For Gas Stove Top Keep clean Gas Stove Top Sapce Extend Upgrade 3-layer Cover with built-in hard board 30 x 21 Waterproof Foldable Gas Stove Top Covers

TWAKAP$30.844.2★153 rev

Newest

by launch date

FUSOUBOTY Noodle Board Stove Cover with Handles Stove Top Covers for Gas Burners and Electric Stove Wood Stove Cover Board Decorative Serving Tray Kitchen Sink Cover for Counter Space (Walnut)

FUSOUBOTY$37.5415 rev

2mo ago

Stove Top Covers for Electric Stove YTFGGY 28x20 Silicone Range Covers for Electric Stove XXL Dish Drying Mat Glass Cooktop Covers Black

YTFGGY$9.8651 rev

2mo ago

FUSOUBOTY Noodle Board Stove Cover with Handles Stove Top Covers for Gas Burners and Electric Stove Wood Stove Cover Board Decorative Serving Tray Kitchen Sink Cover (Black)

FUSOUBOTY$39.6215 rev

2mo ago

Natapai Natural Wood Noodle Board Stove Cover Wooden Stove Top Cover for Electric and Gas Stove Decorative Rustic Kitchen Serving Tray

Natapai$43.7013 rev

3mo ago

SISAYWEY Wooden Stove Top Cover: Noodle Board Stove Cover for Electric and Gas Stove Farmhouse Kitchen Counter Organizer Charcuterie Board and Serving Tray with Handles 30 x 22 x 0.6

SISAYWEY$41.637 rev

4mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Fits as described”

Quality-Overall16%

“Beautiful quality”

Ease Of Cleaning15%

“Cleans really well”

Value For Money7%

“Great deal”

Advertised Vs Actual Product6%

“As described”

Ease Of Use4%

“Easy to fold”

Design-Overall4%

“which makes it both practical and stylish”

Storage Capacity3%

“store it easily”

Strength3%

“They arent flimsy”

Durability2%

“The material feels durable”

What buyers complain about

Size-Overall18%

“Sizing is off”

Thickness8%

“Not very thick”

Quality-Overall8%

“Poor quality control”

Ease Of Cleaning6%

“Hard to clean”

Durability6%

“is falling apart”

Value For Money4%

“Its a bit pricey”

Functionality-Overall3%

“Didn't Work”

Strength3%

“Cheap and flimsy”

Advertised Vs Actual Product3%

“False advertisement”

Weight Heavy2%

“Too heavy”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product5%

Compatibility-Overall4%

Material Quality3%

Color3%

Functionality-Overall3%

Quality-Overall2%

Thin2%

Weight Heavy2%

Thickness1%

Common questions

Is stove top cover profitable to sell on Amazon United States?: The niche generates $3.4M/yr across 100 tracked products. 9 of 23 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Worth a look (65/100).
How competitive is the stove top cover niche?: 69 brands and 103 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in stove top cover?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.9%.
When does demand for stove top cover peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the stove top cover niche?: Listings span $6.44–$88.51; the average listing price is $31.27 (sweet spot $15–$100). The average incumbent carries 2,336 reviews — the moat a new listing must climb.

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stove top cover

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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