Is stove top cover profitable to sell on Amazon United States?

The niche generates $3.4M/yr across 82 tracked products. 10 of 23 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (66/100).

How competitive is the stove top cover niche?

60 brands and 89 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in stove top cover?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.4%.

When does demand for stove top cover peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the stove top cover niche?

Listings span $6.49–$72.75; the average listing price is $30.68 (sweet spot $15–$100). The average incumbent carries 1,334 reviews — the moat a new listing must climb.

stove top cover

Worth a look

Shows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$3.4M

$3.4M/yr · 5.4M searches

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Incredible$30.68

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$6.49–$72.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,333.68

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, stove top cover is a $3.4M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 66/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

stove top cover market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: $3.1M–$3.8M; units × avg price
Conversion rate: 2.1%
Avg BSR: #307
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 3.9%
Avg brand age: 32 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

60 rising

Sellers

Top-5 brand share

34%

Top 20: 73%

Top-5 click share

22%

Top 20: 57%

Open market

60%

FUSOUBOTY8%
YUHFERA8%
Gashell7%
PONGARD6%
Linda's Essentials6%
NomNest5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -15.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top stove top cover search terms

stove top covers for electric stove963K/yr -16.3%1.1% conv.
stove cover730K/yr -13.6%1.2% conv.
stove top covers for gas burners569K/yr -24.9%1.5% conv.
gas stove top covers390K/yr -21.6%1.4% conv.
stove burner covers320K/yr -8.2%2.8% conv.
stove covers for gas stove top262K/yr -25.3%1.4% conv.
electric stove top cover210K/yr -8.5%0.8% conv.
stove top cover225K/yr -19.8%0.8% conv.
gas stove cover200K/yr -9.9%1.1% conv.
electric stove burner covers157K/yr -2.1%2.4% conv.

All search terms

Top stove top cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PONGARD Fireproof Stove Top Covers for Electric Stove Waterproof & Heat Resistant Mat for Glass Top Stovetop Protector Anti-Scratch 30x21 Black

PONGARD$23.074.6★637 rev

4 In 1 Noodle Board Stove Cover Lightweight Cutting Board Wood Stove Top Covers for Electric Stove Glass Gas Stove Cover for Gas Burners - 30 x 22

NomNest$72.754.5★128 rev

FUSOUBOTY Noodle Board Stove Cover with Handles Stove Top Covers for Gas Burners and Electric Stove Wood Stove Cover Board Decorative Serving Tray Kitchen Sink Cover for Counter Space (Walnut)

FUSOUBOTY$39.424.4★89 rev

Stove Burner Covers - Gas Stove Protectors Black 0.2mm Double Thickness Reusable Non-Stick Fast Clean Liners for Kitchen/Cooking. Stove top Covers Gas Burners Size 10.6 x 10.6 BPA Free(8 Packs)

YRYM HT$8.823.9★17,942 rev

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector for Kitchen Multi-Functional Oven Covers for Electric Stove (Black 28 x 20)

YUHFERA$18.214.7★6,640 rev

Newest

by launch date

FUSOUBOTY Noodle Board Stove Cover with Handles Stove Top Covers for Gas Burners and Electric Stove Wood Stove Cover Board Decorative Serving Tray Kitchen Sink Cover for Counter Space (Walnut)

FUSOUBOTY$39.4289 rev

2mo ago

Stove Top Covers for Electric Stove Burner Covers (4 Pack) Electric Burner Covers for Electric Stove Top Includes 2 Large 10 & 2 Small 8 Stove Eye Covers Electric Stove Cover (Black)

Linda's Essentials$9.9587 rev

4mo ago

FUSOUBOTY Noodle Board Stove Cover with Handles Wood Stove Top Covers for Electric Stove and Gas Burners Wooden Decorative Serving Tray Kitchen Sink Cover for Counter Space (Walnut)

FUSOUBOTY$49.89125 rev

5mo ago

WAUTENANTY Noodle Board Stove Cover with Handles Ultra Thick Wood Stove Top Cover Board for Electric/Gas Stove Counter Space Top Covers Used As Sink Covers & Decorative Tray (Walnut Color)

WAUTENANTY$53.01184 rev

9mo ago

PONGARD Fireproof Stove Top Covers for Electric Stove Waterproof & Heat Resistant Mat for Glass Top Stovetop Protector Anti-Scratch 30x21 Black

PONGARD$23.07637 rev

1y ago

What buyers say about stove top cover

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fits as described”

Quality-Overall14%

“Excellent Product”

Ease Of Cleaning13%

“cleans up nice”

Value For Money6%

“Money well spent”

Advertised Vs Actual Product5%

“As described”

Design-Overall4%

“The design feels sturdy”

Ease Of Use4%

“Easy peasy”

Strength3%

“It is a good sturdy set”

Storage Capacity3%

“Makes it easy to use as extra storage space”

Durability2%

“The material feels durable”

What buyers complain about

Size-Overall20%

“Did not fit”

Thickness8%

“Not as thick as I wanted”

Quality-Overall7%

“These pans are not of good quality”

Durability6%

“is falling apart”

Value For Money4%

“I just didnt like the price”

Ease Of Cleaning4%

“Not easy to clean”

Strength3%

“Cheap and flimsy”

Advertised Vs Actual Product3%

“False Advertisement”

Material Quality2%

“Cheap material”

Handle Quality2%

“Returned it and received another one and the the handle fell off a few days after putting it on”

Top return reasons

Size-Overall68%

Advertised Vs Actual Product4%

Compatibility-Overall3%

Material Quality3%

Color3%

Quality-Overall2%

Functionality-Overall2%

Thin2%

Weight Heavy1%

Thickness1%

Common questions

Is stove top cover profitable to sell on Amazon United States?: The niche generates $3.4M/yr across 82 tracked products. 10 of 23 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (66/100).
How competitive is the stove top cover niche?: 60 brands and 89 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in stove top cover?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.4%.
When does demand for stove top cover peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the stove top cover niche?: Listings span $6.49–$72.75; the average listing price is $30.68 (sweet spot $15–$100). The average incumbent carries 1,334 reviews — the moat a new listing must climb.