How competitive is the Refrigerators niche on Amazon United States?

23 brands and 28 sellers compete in Refrigerators on Amazon United States. The top 5 Refrigerators products take 34% of clicks and its top 5 brands hold 66% of demand.

What do buyers complain about in Refrigerators?

Refrigerators buyers on Amazon United States complain most about Size-Overall, Durability, Heating, the themes mined from the niche's reviews. Its return rate is 1.8%.

What does it cost to enter the Refrigerators niche?

Refrigerators sells for $724.04 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $146.32–$1678.59. The average incumbent carries 390 reviews — the moat a new listing must climb.

Refrigerators

Refrigerators clears our launch bar: a $2.2M/yr market growing +11.8% this quarter with returns at 1.8%.

Signals High Price

Flapen Score

Launch it

Top 3% of 845 Appliances niches · +15 vs the category median of 45

This niche Category average · 845 niches

Is Refrigerators profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Refrigerators is a $2.2M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 66% of demand. Verdict: Launch it — 60/100.

Refrigerators: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +11.8% over the last 90 days and 0.2% of searches end in a purchase.

$2.2M

revenue / yr

Units sold / yr4K

Search volume / yr+11.8%1.9M

Conversion rate0.2%

Avg price$724.04

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers23 · 28

Top-5 product click share34%

Open market34%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 55 products

Top Refrigerators products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H

Price: $363.41
Rating: 4.1/5
Reviews: 2,279
Age: 6y ago

Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge

Price: $346.33
Rating: 4.2/5
Reviews: 519
Age: 2y ago

RecPro 4.4 Cu Ft 12V RV Refrigerator | Stainless Steel | Frost-Free

Price: $674.91
Rating: 4.2/5
Reviews: 95
Age: 6y ago

Frigidaire 2 Door Apartment Size Refrigerator with Freezer 7.5 cu ft Adjustable Spill-Proof Shelves Crisper Bins Platinum Silver Garage Ready

Price: $388.71
Rating: 4.0/5
Reviews: 84
Age: 2y ago

Kenmore 17.5 cu. ft 30 Wide French Door Refrigerator - FPR Stainless Steel

Price: $1314.82
Rating: 3.7/5
Reviews: 73
Age: 2y ago

Newest

by launch date

ICEVIVAL 18 Cu.Ft. French Door Refrigerator Frost Free

Price: $1116.67
Rating: 2.8/5
Reviews: 5
Age: 3mo ago

ICEVIVAL 18 Cu.Ft. French Door Refrigerator with Ice Maker

Price: $1116.41
Rating: 2.8/5
Reviews: 5
Age: 4mo ago

4.5 Cu.Ft Mini Fridge with Freezer 2 Door Compact Refrigerator Small Fridge with Adjustable Thermostat Energy Ultra Quiet Mini Fridge Removable Glass Shelves for Bedroom Office Dorm Black

Price: $258.16
Rating: 4.4/5
Reviews: 145
Age: 8mo ago

Manastin 4.5 Cu.Ft Mini Fridge Freezer for Dorm/Office 2-Door Quiet

Price: $241.18
Rating: 4.3/5
Reviews: 661
Age: 1y ago

RecPro 4.4 Cu Ft 12V RV Refrigerator | Black | Frost-Free Freezer

Price: $684.04
Rating: 4.2/5
Reviews: 95
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

34%

Top 20: 66%

Open market

30%

Frigidaire27%
Upstreman13%
RecPro11%
Kenmore9%
BANGSON5%
ICEVIVAL4%

Refrigerators demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR0.2%Products55Brands23Top 5 Brands66%OOS Rate13.9%Rating4.0★Reviews390Avg BSR#112

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Refrigerators search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

refrigerators521K/yr -39.2%0.1% conv.
rv refrigerator176K/yr +47.8%0.1% conv.
french door refrigerators103K/yr +223.4%0.0% conv.
rv fridge99K/yr +28.1%0.1% conv.
apartment size refrigerator93K/yr +52.7%0.3% conv.
garage fridge93K/yr +39.8%0.1% conv.
refrigerador para cocina102K/yr +6.1%0.1% conv.
refrigerator with ice maker97K/yr +28.5%0.0% conv.
whirlpool refrigerator80K/yr +17.7%0.0% conv.
garage refrigerator66K/yr +39.4%0.1% conv.

What reviews say buyers love and hate about Refrigerators

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Size-Overall16%

“Great size, enough room”

Quality-Overall14%

“Very nice build quality”

Storage Capacity10%

“good capacity”

Value For Money10%

“For the price”

Noise Level6%

“It's quiet”

What buyers complain about

70% of reviews

Size-Overall14%

“Its small”

Durability11%

“Broke down in a month”

Heating8%

“Its slow to cool”

Quality-Overall8%

“Low quality”

Noise Level8%

“Noisy”

Refrigerators return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

47%

2Defective Material/Parts

3Functionality-Overall

4Value For Money

5Advertised Vs Actual Product

Common Refrigerators questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Refrigerators 60/100 on Amazon United States — Launch it. The niche generates $2.2M/yr across 55 tracked products. 12 of 14 products launched in the last 360 days are still selling. Search demand moved +11.8% over the last 90 days.