Refrigerators
MaybeShoppers spend an estimated $2.5M a year here. But products sell for $715.28 on average, outside the sweet spot, so Refrigerators is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 845 Appliances niches · +14 vs the category median of 4559
- Market size
- $2.5M/yr1.8M searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 35%top-5 click share · 22 brands · 28 sellers
Flapen Score
Refrigerators against its category
The dotted line is the Appliances average. Past it, Refrigerators is stronger. Inside it, weaker.
Market
The Refrigerators market on Amazon at a glance
Shoppers on Amazon United States searched for Refrigerators 1.8M times last year and spent an estimated $2.5M. The top 5 brands take 69% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $2.5Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- refrigerators476K searches a year
02 · Price
A sale here is worth $715.28.
Listings sell for $715.28 on average, from $143.79 to $1709.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $715.28 that is $0 to $72K a year per listing.
- Average price
- $715.28above the $15 to $100 sweet spot
- Price range
- $143.79–$1709.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$72K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #33 within Refrigerators, Freezers & Ice Makers. It carries 339 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 56%
- Out of stock, average day
- 13.6%
- Average rank
- #33in Refrigerators, Freezers & Ice Makers
- Average rating
- 4.06 starsAmazon United States average 4.42 stars
- Average reviews
- 339per listing
- Listings tracked
- 50
04 · Newcomers
8 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Refrigerators products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H
- Price
- $363.95
- Rating
- 4.1/5
- Reviews
- 2,282
- Age
- 6y ago

Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge
- Price
- $343.67
- Rating
- 4.2/5
- Reviews
- 560
- Age
- 2y ago

RecPro 4.4 Cu Ft 12V RV Refrigerator | Stainless Steel | Frost-Free
- Price
- $676.91
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 6y ago

BANGSON Apartment 7.1 Cu.Ft Refrigerator with Bottom Freezer Black
- Price
- $384.99
- Rating
- 3.8/5
- Reviews
- 302
- Age
- 1y ago

Frigidaire 2 Door Apartment Size Refrigerator with Freezer 7.5 cu ft Adjustable Spill-Proof Shelves Crisper Bins Platinum Silver Garage Ready
- Price
- $386.59
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 2y ago
Trending
estimated 90-day click momentum
ICEVIVAL 18 Cu.Ft. French Door Refrigerator Frost Free
- Price
- $1076.96
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 3mo ago

ICEVIVAL 18 Cu.Ft. French Door Refrigerator with Ice Maker
- Price
- $1145.82
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 4mo ago

4.5 Cu.Ft Mini Fridge with Freezer 2 Door Compact Refrigerator for Bedroom
- Price
- $260.58
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 8mo ago

LG LRFLC2706S 27 Cu. Ft. French Door Smart Refrigerator in Stainless Steel
- Price
- $1660.64
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 3y ago

GE 25.6 Cu. Ft. Fingerprint Resistant French-Door Refrigerator
- Price
- $1709.30
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 5y ago
Newest
by launch date
ICEVIVAL 18 Cu.Ft. French Door Refrigerator Frost Free
- Price
- $1076.96
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 3mo ago

ICEVIVAL 18 Cu.Ft. French Door Refrigerator with Ice Maker
- Price
- $1145.82
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 4mo ago

4.5 Cu.Ft Mini Fridge with Freezer 2 Door Compact Refrigerator for Bedroom
- Price
- $260.58
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 8mo ago

Manastin 4.5 Cu.Ft Mini Fridge Freezer for Dorm/Office 2-Door Quiet
- Price
- $241.65
- Rating
- 4.2/5
- Reviews
- 713
- Age
- 1y ago

BANGSON Refrigerator with Upper Freezer
- Price
- $359.03
- Rating
- 3.8/5
- Reviews
- 77
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
28
Est. top-5 brand share
69%
Top 20: 98%
Est. top-5 click share
35%
Top 20: 68%
Open market
27%
- Frigidaire28%
- Upstreman13%
- RecPro11%
- BANGSON9%
- Kenmore8%
- ICEVIVAL5%
Demand
Refrigerators search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Refrigerators search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- refrigerators476K/yr
- rv refrigerator173K/yr
- french door refrigerators103K/yr
- rv fridge98K/yr
- apartment size refrigerator92K/yr
- refrigerator with ice maker94K/yr
- refrigerador para cocina99K/yr
- garage fridge91K/yr
- whirlpool refrigerator78K/yr
- apartment refrigerator69K/yr
Reviews and returns
What reviews say buyers love and hate about Refrigerators
We read the reviews and the return reasons for every product selling here.
“Broke down in a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Refrigerators questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









