Refrigerators
MaybeShoppers spend an estimated $2.5M a year here. But products sell for $715.28 on average, outside the sweet spot, so Refrigerators is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 845 Appliances niches · +14 vs the category median of 4559
- Market size
- $2.5M/yr1.8M searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 35%top-5 click share · 22 brands · 28 sellers
Flapen Score
Refrigerators against its category
The dotted line is the Appliances average. Past it, Refrigerators is stronger. Inside it, weaker.
Market
The Refrigerators market on Amazon at a glance
Shoppers on Amazon United States searched for Refrigerators 1.8M times last year and spent an estimated $2.5M. The top 5 brands take 69% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $2.5Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- refrigerators476K searches a year
02 · Price
A sale here is worth $715.28.
Listings sell for $715.28 on average, from $143.79 to $1709.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $715.28 that is $0 to $72K a year per listing.
- Average price
- $715.28above the $15 to $100 sweet spot
- Price range
- $143.79–$1709.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$72K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #33 within Refrigerators, Freezers & Ice Makers. It carries 339 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 56%
- Out of stock, average day
- 13.6%
- Average rank
- #33in Refrigerators, Freezers & Ice Makers
- Average rating
- 4.06 starsAmazon United States average 4.42 stars
- Average reviews
- 339per listing
- Listings tracked
- 50
04 · Newcomers
8 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Refrigerators products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
28
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
35%
Top 20: 68%
Open market
27%
- Brand 128%
- Brand 213%
- Brand 311%
- Brand 49%
- Brand 58%
- Brand 65%
Demand
Refrigerators search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Refrigerators search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- refrigerators476K/yr
- rv refrigerator173K/yr
- french door refrigerators103K/yr
- rv fridge98K/yr
- apartment size refrigerator92K/yr
- refrigerator with ice maker94K/yr
- refrigerador para cocina99K/yr
- garage fridge91K/yr
- whirlpool refrigerator78K/yr
- apartment refrigerator69K/yr
Reviews and returns
What reviews say buyers love and hate about Refrigerators
We read the reviews and the return reasons for every product selling here.
“Broke down in a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Refrigerators questions
Answered from the same tracked data.









