stainless steel backsplash
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$62.51avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Review moat
Good754.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$351K$351K/yr · 567K searches
Price range
Okay$7.00–$315.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 6% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, stainless steel backsplash is a $351K/yr Amazon United States market (567K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $375K–$500K
- units × avg price
- Launch success
- 20%
- 5 of 25 new (360d)
- Conversion rate
- 1.0%
- Avg BSR
- #5,152
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 98%
- Out of stock
- 7.1%
- Avg brand age
- 42 months
- Avg seller age
- 176 days
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
57 falling
Sellers
69
Top-5 brand share
40%
Top 20: 71%
Top-5 click share
27%
Top 20: 56%
Open market
57%
- CALPALMY12%
- VENFAN10%
- YZHUPTE8%
- Yipscazo6%
- Art3d5%
- AOHMPT3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 85 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
24 x 30 Reversible Metal Backsplash Matching screws | Compatible with Broan-NuTone SP3004 - Ultra Flat and Flushed Metal Panel Splatter Guard for Stovetop Easy Installation
CALPALMY$39.114.3★1,311 rev
30 x 24 Thicken Heavy Range Hoods Stainless Steel Backsplash Panel Splatter Guard for Stovetop 6 Pre Drilled Holes for Easy Installation Keep the Walls Clean Bright and Beautiful (30 x 24)
YZHUPTE$37.764.4★191 rev
Yipscazo 10-Sheets Peel and Stick Backsplashes for Kitchen Stick on Backsplash Stainless Steel Metal Tiles for Kitchen Walls Stainless Steel Backsplash for Range Hood Wall Shield (12x12)
Yipscazo$34.674.6★2,059 rev
VENFAN 24 x 30 Stainless Steel Backsplash for Stove - Ultra Flat Metal Splatter Guard for Kitchen Wall Stove Backsplash Panel with 4 Pre-Drilled Holes Easy Install
VENFAN$39.054.5★255 rev
(2 Pack)24 x 30 Reversible Metal Backsplash Matching screws | Compatible with Broan-NuTone SP3004 - Ultra Flat and Flushed Metal Panel Splatter Guard for Stovetop Easy Installation
CALPALMY$58.794.3★1,311 rev
Newest
by launch date
JOEAONZ 30 x 24 Stainless Steel Backsplash for Stove with Storage Shelf & Hooks Heavy Duty 430 Metal Splatter Guard Easy Wall Mount Shield Fit Behind Range Countertop or Sink
JOEAONZ$92.365 rev
MIAOOWITH Stainless Steel Backsplash for Stove 36 x 24 Inch 304 Steel Splatter Guard for Kitchen Wall Film-Free Out of Box Heat Resistant Range Hood Backsplash Panel with Pre-Drilled Holes
MIAOOWITH$45.0932 rev
Stove Wall Protector Stove Backsplash Protector for Wall Peel and Stick Backsplash Kitchen Wallpaper Oil Proof Sticker Aluminum Self Adhesive Cabinet Cupboard Liner for Walls (15.7 X 118.1 Inch)
Jxiwfvl$9.132 rev
Stainless Steel Stove Backsplash Wall Guard - Heat Resistant Splatter Shield for Kitchen Wall Oil-Proof for Gas/Electric Stoves Easy Install with Pre-Drilled Holes (Brushed Black 12x16)
AEYNCBO$27.1328 rev
Stainless Steel Stove Backsplash Wall Guard - Heat Resistant Splatter Shield for Kitchen Wall Oil-Proof for Gas/Electric Stoves Easy Install with Pre-Drilled Holes (Brushed Silver 12x16)
AEYNCBO$27.8428 rev
Trending
90-day click momentumMIAOOWITH Stainless Steel Backsplash for Stove 36 x 24 Inch 304 Steel Splatter Guard for Kitchen Wall Film-Free Out of Box Heat Resistant Range Hood Backsplash Panel with Pre-Drilled Holes
MIAOOWITH$45.094.7★
JOEAONZ 30 x 24 Stainless Steel Backsplash for Stove with Storage Shelf & Hooks Heavy Duty 430 Metal Splatter Guard Easy Wall Mount Shield Fit Behind Range Countertop or Sink
JOEAONZ$92.364.0★
Stove Wall Protector Stove Backsplash Protector for Wall Peel and Stick Backsplash Kitchen Wallpaper Oil Proof Sticker Aluminum Self Adhesive Cabinet Cupboard Liner for Walls (15.7 X 118.1 Inch)
Jxiwfvl$9.135.0★
Vlaeng 24x30 Stainless Steel Range Backsplash Stove Backsplash With Storage Shelf & Magnetic Knife Rack Stainless Steel Backsplash For Stove Range Hood Wall Shield With Pre-Drilled Holes
Vlaeng$78.264.6★
Art3d 102-Piece Peel and Stick Wall Tile for Kitchen Backsplash Bathroom Fireplace 3in. 6in. Stick on Subway Tile Glossy White
Art3d$39.024.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The tiles were good quality”
“Installation is easy”
“Easy to apply”
“Really sticks”
“Great value”
“easy to cleanup”
“As advertised”
“Great quality and beautiful design”
“Fit Well”
“Durable and great quality”
What buyers complain about
“Does not stick”
“Quality control is poor”
“Material is thin and bends easily”
“Doesnt last even a week”
“Didnt fit”
“Impossible to remove”
“It is a bit pricey”
“A mess to install”
“Not as advertised”
“was too darker for my kitchen”
Top return reasons
Common questions
- Is stainless steel backsplash profitable to sell on Amazon United States?
- The niche generates $351K/yr across 85 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the stainless steel backsplash niche?
- 57 brands and 69 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in stainless steel backsplash?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 7.9% — above our launch gate.
- When does demand for stainless steel backsplash peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the stainless steel backsplash niche?
- Listings span $7.00–$315.85; the average listing price is $62.51 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.
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