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Stove Mat

a small market ($20K/yr) — Stove Mat doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 396 of 845 Appliances niches · on the category median

Market size 5Growth 22Conversion 34Competition 63Returns 64Price range 59Avg price 74Brand share 75Review moat 25Quality gap 62
This niche Category average · 845 niches

Is Stove Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Stove Mat is a $20K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Jul–Dec. Verdict: Skip it — 45/100.

Stove Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.3% over the last 90 days and 2.7% of searches end in a purchase.

$20K

revenue / yr

Units sold / yr2K
Search volume / yr-6.3%50K
Conversion rate2.7%
Avg price$14.85

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers29 · 56
Top-5 product click share47%
Open market40%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement91%
New entrants (1y)6· 0 succeeded
Avg rating4.4★
Avg reviews4,418

Top Stove Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$804$2K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

56

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

47%

Top 20: 87%

Open market

37%

  • YUHFERA26%
  • XiFEO14%
  • Hasanbar11%
  • Anpilipala5%
  • PONGARD5%
  • Linda's Essentials3%

Stove Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR2.7%Products35Brands29Top 5 Brands60%OOS Rate0.0%Rating4.4★Reviews4,418Avg BSR#221
4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 1.8×

Top Stove Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stove mat36K/yr
  • stove top mat12K/yr
  • silicone stove mat for gas stove1K/yr

What reviews say buyers love and hate about Stove Mat

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Ease Of Cleaning23%

Cleans up nicely

Size-Overall14%

True to size

Quality-Overall12%

Very good product and as advertised

Advertised Vs Actual Product7%

Better than expected

Ease Of Use5%

Easy to use

What buyers complain about

58% of reviews
Size-Overall17%

Sizing is off

Ease Of Cleaning9%

Does not clean as easily as stated

Thickness8%

Not as thick as I expected

Quality-Overall6%

Bad quality

Advertised Vs Actual Product3%

Not as described

Stove Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Compatibility-Overall
6%
3Advertised Vs Actual Product
6%
4Material Quality
4%
5Functionality-Overall
4%

Common Stove Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stove Mat 45/100 on Amazon United States — Skip it. The niche generates $20K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -6.3% over the last 90 days.
Search demand for Stove Mat on Amazon United States peaks in Jan–Jul–Dec, where the busiest month runs 1.8× the quietest.