Is stove mat profitable to sell on Amazon United States?

The niche generates $20K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (45/100).

How competitive is the stove mat niche?

29 brands and 56 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in stove mat?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 2.5%.

When does demand for stove mat peak?

Demand peaks in Jan–Jul–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the stove mat niche?

Listings span $7.03–$26.63; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 4,418 reviews — the moat a new listing must climb.

stove mat

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Brand share

Great60%

top-5 brand share — no brand owns this niche

Avg price

Good$14.85

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$7.03–$26.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,418.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Market size

Bad$20K

$20K/yr · 50K searches

According to Flapen's Amazon United States niche tracking, stove mat is a $20K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Jul–Dec. Verdict: Skip it — 45/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

stove mat market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $19K–$22K; units × avg price
Conversion rate: 2.7%
Avg BSR: #221
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 27 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

47%

Top 20: 87%

Open market

37%

YUHFERA26%
XiFEO14%
Hasanbar11%
Anpilipala5%
PONGARD5%
Linda's Essentials3%

Demand & seasonality

Weekly Amazon search volume, last 107 weeks — -6.3% search growth over the last 90 days.

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top stove mat search terms

stove mat36K/yr -4.0%1.4% conv.
stove top mat12K/yr -8.3%1.1% conv.
silicone stove mat for gas stove1K/yr -41.2%0.4% conv.

All search terms

Top stove mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XiFEO Stove Top Covers for Electric Stove Silicone Stove Mat for Glass Top Glass Stove Top Cover Protector Cooktop Protector Heat Resistant Multi-Functional Range Top Covers Mat Oven Cover

XiFEO$13.274.6★2,263 rev

2 Pack Stove Covers Gas Range Protectors for Samsung Gas Range Stove Cover Reusable Stove Top Covers for Samsung Gas Burners Oven Liners Mat Gas Range Protectors Covers Non-Stick Washable

Hasanbar$8.304.0★492 rev

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector for Kitchen Multi-Functional Oven Covers for Electric Stove (Black 28 x 20)

YUHFERA$18.214.7★6,640 rev

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats For Kitchen Oven Covers for Electric Stove (Black 28 x 20)

YUHFERA$14.124.6★342 rev

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats for Kitchen Oven Covers for Electric Stove (Black 30 x 21)

YUHFERA$21.024.7★2,228 rev

Newest

by launch date

GORILLA GRIP 100% BPA-Free Heat and Slip Resistant Silicone Stove Top Cover for Electric Stoves Large Waterproof Kitchen Mat Protect Glass Range Covers From Scratches Dishwasher Safe 28x20 Black

GORILLA GRIP$12.8540 rev

1w ago

Stove Top Covers for Electric Stove YTFGGY 28x20 Silicone Range Covers for Electric Stove XXL Dish Drying Mat Glass Cooktop Covers (Black)

YTFGGY$9.7174 rev

2mo ago

Bampanda Silicone Stove Top Cover for Electric Stove Glass Stove Top Protector Stovetop Cover Mat for Cooktop Flat Range Cover Oven Top Protector Coffee Bar Mat 28 x 20 in Gray

Bampanda$8.87178 rev

10mo ago

Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Oven Mats 17x 25 Reusable Matt Liner for Electric Gas Toaster Ovens & Grills BPA & PFOA Free Kitchen Essentials Black

Buself$7.832,295 rev

1y ago

GUDEYIHE Stove Top Covers for Electric Stove Thickened Premium Silicone Stove Mat for Glass Top Stove 28 x 20 Glass Stove Top Cover Protector Oven Range Top Cover XL Dish Drying Mat

GUDEYIHE$9.731,376 rev

1y ago

What buyers say about stove mat

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning23%

“Cleans up nicely”

Size-Overall14%

“True to size”

Quality-Overall12%

“Very good product and as advertised”

Advertised Vs Actual Product7%

“Better than expected”

Ease Of Use5%

“Easy to use”

Value For Money4%

“Good for the money”

Baking3%

“Great for baking”

Leak-Proof3%

“No more spills”

Efficiency2%

“Works to keep oven clean from spills and splatter”

Thickness2%

“Thick and Durable”

What buyers complain about

Size-Overall17%

“Sizing is off”

Ease Of Cleaning9%

“Does not clean as easily as stated”

Thickness8%

“Not as thick as I expected”

Quality-Overall6%

“Bad quality”

Advertised Vs Actual Product3%

“Not as described”

Heating3%

“i never came close to that degree of heat”

Strength3%

“Not as sturdy”

Smell3%

“Chemical smell”

Functionality-Overall3%

“DOES NOT FUNCTION AS DESIGNED”

Material Quality3%

“The material isnt exactly what I expected either”

Top return reasons

Size-Overall61%

Compatibility-Overall6%

Advertised Vs Actual Product6%

Material Quality4%

Functionality-Overall4%

Thin3%

Quality-Overall3%

Thickness3%

Heating1%

Value For Money1%

Common questions

Is stove mat profitable to sell on Amazon United States?: The niche generates $20K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (45/100).
How competitive is the stove mat niche?: 29 brands and 56 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in stove mat?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 2.5%.
When does demand for stove mat peak?: Demand peaks in Jan–Jul–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the stove mat niche?: Listings span $7.03–$26.63; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 4,418 reviews — the moat a new listing must climb.