Is silicone stove mat for glass top stove profitable to sell on Amazon United States?

The niche generates $13K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (39/100).

How competitive is the silicone stove mat for glass top stove niche?

17 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in silicone stove mat for glass top stove?

Top complaints mined from reviews: Thickness, Size-Overall, Ease Of Cleaning. The return rate is 2.7%.

When does demand for silicone stove mat for glass top stove peak?

Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the silicone stove mat for glass top stove niche?

Listings span $8.40–$25.14; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 2,335 reviews — the moat a new listing must climb.

silicone stove mat for glass top stove

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Avg price

Great$15.39

avg listing price — sweet spot $15–$100

Price range

Good$8.40–$25.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Returns

Good2.7%

return rate — above 5% kills the launch gate

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,335.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Market size

Bad$13K

$13K/yr · 29K searches

According to Flapen's Amazon United States niche tracking, silicone stove mat for glass top stove is a $13K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

silicone stove mat for glass top stove market data

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: $12K–$15K; units × avg price
Conversion rate: 2.9%
Avg BSR: #216
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 217 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

26%

YUHFERA42%
XiFEO12%
PONGARD7%
PARNOO5%
Linda's Essentials4%
SONGC4%

Demand & seasonality

Weekly Amazon search volume, last 105 weeks — -14.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top silicone stove mat for glass top stove search terms

silicone mat for stove top glass7K/yr -29.6%1.5% conv.
silicone stove mat for glass top stove6K/yr +30.9%0.4% conv.
silicone stove top mat3K/yr +44.4%0.6% conv.
silicone electric stove top cover mat6K/yr +1.4%1.6% conv.
kitchen stove mat2K/yr -6.1%0.7% conv.
silicone electric stove cover mat5K/yr -82.1%1.8% conv.

All search terms

Top silicone stove mat for glass top stove products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector for Kitchen Multi-Functional Oven Covers for Electric Stove (Black 28 x 20)

YUHFERA$18.214.7★6,640 rev

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats for Kitchen Oven Covers for Electric Stove (Black 30 x 21)

YUHFERA$21.024.7★2,228 rev

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats For Kitchen Oven Covers for Electric Stove (Black 28 x 20)

YUHFERA$14.124.6★342 rev

XiFEO Stove Top Covers for Electric Stove Silicone Stove Mat for Glass Top Glass Stove Top Cover Protector Cooktop Protector Heat Resistant Multi-Functional Range Top Covers Mat Oven Cover

XiFEO$13.274.6★2,263 rev

PONGARD Fireproof Stove Top Covers for Electric Stove Waterproof & Heat Resistant Mat for Glass Top Stovetop Protector Anti-Scratch 30x21 Black

PONGARD$23.074.6★637 rev

Newest

by launch date

GORILLA GRIP 100% BPA-Free Heat and Slip Resistant Silicone Stove Top Cover for Electric Stoves Large Waterproof Kitchen Mat Protect Glass Range Covers From Scratches Dishwasher Safe 28x20 Black

GORILLA GRIP$12.8540 rev

1w ago

Stove Top Covers for Electric Stove YTFGGY 28x20 Silicone Range Covers for Electric Stove XXL Dish Drying Mat Glass Cooktop Covers (Black)

YTFGGY$9.7174 rev

2mo ago

XiFEO Silicone Stove Top Cover for Electric Stove Glass Stove Top Cover Protector Flat Top Range Cover Double as Dish Drying Mat Coffee Bar Mat Kitchen Stove Accessories 28 x 20 in Black

XiFEO$8.62209 rev

11mo ago

Stove Top Covers for Electric Stove Glass Cooktop Protector 30L x 21W

IKANFI$13.98212 rev

1y ago

GUDEYIHE Stove Top Covers for Electric Stove Thickened Premium Silicone Stove Mat for Glass Top Stove 28 x 20 Glass Stove Top Cover Protector Oven Range Top Cover XL Dish Drying Mat

GUDEYIHE$9.731,376 rev

1y ago

What buyers say about silicone stove mat for glass top stove

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“True to size”

Ease Of Cleaning14%

“Cleans up so easily”

Quality-Overall11%

“Excellent Product”

Advertised Vs Actual Product5%

“As described”

Value For Money4%

“Good for the price”

Comfort-Overall3%

“I love these they are comfortable and supportive”

Thickness3%

“Thick and durable”

Durability3%

“The material feels durable”

Ease Of Use3%

“It is also easy to remove”

Drop/Impact Protection3%

“It protects my smooth top range”

What buyers complain about

Thickness15%

“Not very thick”

Size-Overall12%

“Sizing is off”

Ease Of Cleaning9%

“Not easy to clean”

Quality-Overall7%

“Horrible quality”

Advertised Vs Actual Product4%

“Incorrect description”

Strength3%

“Very weak”

Durability3%

“Fell apart after a few weeks”

Material Quality2%

“very flimsy material”

Thin2%

“Extremely thin”

Cushion2%

“Very little cushioning”

Top return reasons

Size-Overall44%

Thin10%

Thickness6%

Advertised Vs Actual Product6%

Material Quality5%

Cushion4%

Color3%

Quality-Overall3%

Functionality-Overall2%

Smell1%

Common questions

Is silicone stove mat for glass top stove profitable to sell on Amazon United States?: The niche generates $13K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (39/100).
How competitive is the silicone stove mat for glass top stove niche?: 17 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in silicone stove mat for glass top stove?: Top complaints mined from reviews: Thickness, Size-Overall, Ease Of Cleaning. The return rate is 2.7%.
When does demand for silicone stove mat for glass top stove peak?: Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the silicone stove mat for glass top stove niche?: Listings span $8.40–$25.14; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 2,335 reviews — the moat a new listing must climb.