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Silicone Stove Mat for Glass Top Stove

Fail

Shoppers spend an estimated $6K a year here, so Silicone Stove Mat for Glass Top Stove is a Fail.

Flapen Score
35
35 / 100
Ranks 772 of 845 Appliances niches · −10 vs the category median of 45
Market size
$6K/yr28K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
63%top-5 click share · 16 brands · 19 sellers

Flapen Score

Silicone Stove Mat for Glass Top Stove against its category

The dotted line is the Appliances average. Past it, Silicone Stove Mat for Glass Top Stove is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Stove Mat for Glass Top Stove market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Stove Mat for Glass Top Stove 28K times last year and spent an estimated $6K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
1.5%
Market size, estimated
$6Ka year
Peak month
December3.2× the quietest month
Top search term
silicone mat for stove top glass7K searches a year

02 · Price

A sale here is worth $15.21.

Listings sell for $15.21 on average, from $8.22 to $25.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $15.21 that is $2K to $4K a year per listing.

Average price
$15.21inside the $15 to $100 sweet spot
Price range
$8.22–$25.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #112 within Range Parts & Accessories. It carries 3,352 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#112in Range Parts & Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,352per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Silicone Stove Mat for Glass Top Stove products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

19

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

22%

  • Brand 140%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 54%
  • Brand 63%

Demand

Silicone Stove Mat for Glass Top Stove search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMayAug

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Silicone Stove Mat for Glass Top Stove search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone mat for stove top glass7K/yr
  • silicone electric stove top cover mat5K/yr
  • silicone stove mat for glass top stove5K/yr
  • silicone stove top mat3K/yr
  • kitchen stove mat2K/yr
  • silicone electric stove cover mat5K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Stove Mat for Glass Top Stove

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Thickness”
2.1%of orders come back
“Not as thick as I would like”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Silicone Stove Mat for Glass Top Stove questions

Answered from the same tracked data.