Is silicone stove mat profitable to sell on Amazon United States?

The niche generates $113K/yr across 38 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the silicone stove mat niche?

30 brands and 57 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in silicone stove mat?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 2.5%.

When does demand for silicone stove mat peak?

Demand peaks in Jan–Jul–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the silicone stove mat niche?

Listings span $6.49–$26.54; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 3,463 reviews — the moat a new listing must climb.

silicone stove mat

Worth a look

Shows no brand lock-in (top 5 brands take 60% of clicks), but a small market ($113K/yr) keeps it on the watch list.

Brand share

Great60%

top-5 brand share — no brand owns this niche

Avg price

Great$14.99

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good$6.49–$26.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Review moat

Okay3,462.74

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$113K

$113K/yr · 263K searches

According to Flapen's Amazon United States niche tracking, silicone stove mat is a $113K/yr Amazon United States market (263K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Jul–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

silicone stove mat market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $120K–$150K; units × avg price
Conversion rate: 2.9%
Avg BSR: #188
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 28 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

44%

Top 20: 81%

Open market

37%

YUHFERA31%
XiFEO13%
PONGARD7%
PARNOO5%
Hasanbar4%
Bampanda3%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +4.2% search growth over the last 90 days.

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top silicone stove mat search terms

silicone stove top cover94K/yr -13.8%1.1% conv.
stove mat36K/yr -4.0%1.4% conv.
stove protector mat15K/yr +234.0%1.4% conv.
stove matts for glass stove top20K/yr -15.6%1.7% conv.
silicone stove top covers for electric stove10K/yr +98.9%1.5% conv.
silicone stove cover19K/yr -15.7%0.8% conv.
silicone stove mat16K/yr -21.6%0.9% conv.
stove top mat12K/yr -8.3%1.1% conv.
silicone mat for stove top7K/yr +30.3%1.7% conv.
silicone stove top protector4K/yr +29.8%0.7% conv.

All search terms

Top silicone stove mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector for Kitchen Multi-Functional Oven Covers for Electric Stove (Black 28 x 20)

YUHFERA$18.214.7★6,640 rev

XiFEO Stove Top Covers for Electric Stove Silicone Stove Mat for Glass Top Glass Stove Top Cover Protector Cooktop Protector Heat Resistant Multi-Functional Range Top Covers Mat Oven Cover

XiFEO$13.274.6★2,263 rev

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats For Kitchen Oven Covers for Electric Stove (Black 28 x 20)

YUHFERA$14.124.6★342 rev

YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats for Kitchen Oven Covers for Electric Stove (Black 30 x 21)

YUHFERA$21.024.7★2,228 rev

PONGARD Fireproof Stove Top Covers for Electric Stove Waterproof & Heat Resistant Mat for Glass Top Stovetop Protector Anti-Scratch 30x21 Black

PONGARD$23.074.6★637 rev

Newest

by launch date

GORILLA GRIP 100% BPA-Free Heat and Slip Resistant Silicone Stove Top Cover for Electric Stoves Large Waterproof Kitchen Mat Protect Glass Range Covers From Scratches Dishwasher Safe 28x20 Black

GORILLA GRIP$12.8540 rev

1w ago

Stove Top Covers for Electric Stove YTFGGY 28x20 Silicone Range Covers for Electric Stove XXL Dish Drying Mat Glass Cooktop Covers (Black)

YTFGGY$9.7174 rev

2mo ago

Bampanda Silicone Stove Top Cover for Electric Stove Glass Stove Top Protector Stovetop Cover Mat for Cooktop Flat Range Cover Oven Top Protector Coffee Bar Mat 28 x 20 in Coffee

Bampanda$11.43178 rev

10mo ago

Bampanda Silicone Stove Top Cover for Electric Stove Glass Stove Top Protector Stovetop Cover Mat for Cooktop Flat Range Cover Oven Top Protector Coffee Bar Mat 28 x 20 in Gray

Bampanda$8.87178 rev

10mo ago

XiFEO Silicone Stove Top Cover for Electric Stove Glass Stove Top Cover Protector Flat Top Range Cover Double as Dish Drying Mat Coffee Bar Mat Kitchen Stove Accessories 28 x 20 in Black

XiFEO$8.62209 rev

11mo ago

What buyers say about silicone stove mat

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning23%

“Cleans up so easily”

Size-Overall15%

“True to size”

Quality-Overall12%

“Very good product and as advertised”

Advertised Vs Actual Product6%

“Better than expected”

Ease Of Use5%

“Easy to use”

Value For Money5%

“Great Value”

Leak-Proof3%

“No more spills”

Baking3%

“Great for baking”

Thickness2%

“Thick and Durable”

Efficiency2%

“Works to keep oven clean from spills and splatter”

What buyers complain about

Size-Overall17%

“Sizing is off”

Ease Of Cleaning8%

“Not easy to clean”

Thickness8%

“Not as thick as I expected”

Quality-Overall6%

“Bad quality”

Strength4%

“Not as sturdy”

Advertised Vs Actual Product3%

“Not as described”

Heating3%

“i never came close to that degree of heat”

Material Quality3%

“Thin material”

Smell3%

“Chemical smell”

Functionality-Overall2%

“DOES NOT FUNCTION AS DESIGNED”

Top return reasons

Size-Overall61%

Advertised Vs Actual Product6%

Compatibility-Overall6%

Material Quality4%

Functionality-Overall4%

Thin3%

Quality-Overall3%