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Silicone Stove Mat

Maybe

The top 5 brands take only 59% of clicks. But shoppers spend an estimated $97K a year here, so Silicone Stove Mat is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 845 Appliances niches · +5 vs the category median of 45
Market size
$97K/yr257K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
46%top-5 click share · 29 brands · 54 sellers

Flapen Score

Silicone Stove Mat against its category

The dotted line is the Appliances average. Past it, Silicone Stove Mat is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Stove Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Stove Mat 257K times last year and spent an estimated $97K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Jul–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
2.5%
Market size, estimated
$97Ka year
Peak month
December2.5× the quietest month
Top search term
silicone stove top cover91K searches a year

02 · Price

A sale here is worth $14.90.

Listings sell for $14.90 on average, from $6.60 to $26.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.90 that is $7K to $11K a year per listing.

Average price
$14.90under the $15 to $100 sweet spot
Price range
$6.60–$26.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #586 within Range Parts & Accessories. It carries 3,704 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#586in Range Parts & Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
3,704per listing
Listings tracked
35

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Silicone Stove Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 rising

Sellers

54

Top-5 brand share

59%

Top 20: 89%

Top-5 click share

46%

Top 20: 81%

Open market

38%

  • Brand 130%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Silicone Stove Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Silicone Stove Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone stove top cover91K/yr
  • stove protector mat17K/yr
  • stove mat36K/yr
  • stove matts for glass stove top20K/yr
  • silicone stove top covers for electric stove10K/yr
  • stove top mat12K/yr
  • silicone stove cover18K/yr
  • silicone stove mat15K/yr
  • silicone mat for stove top6K/yr
  • stove mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Stove Mat

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too short”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Stove Mat questions

Answered from the same tracked data.