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Scwf3cto

Fail

Shoppers spend an estimated $12K a year here, so Scwf3cto is a Fail.

Flapen Score
40
40 / 100
Ranks 620 of 845 Appliances niches · −5 vs the category median of 45
Market size
$12K/yr3K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
80%top-5 click share · 6 brands · 11 sellers

Flapen Score

Scwf3cto against its category

The dotted line is the Appliances average. Past it, Scwf3cto is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scwf3cto market on Amazon at a glance

Shoppers on Amazon United States searched for Scwf3cto 3K times last year and spent an estimated $12K. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
12.5%
Market size, estimated
$12Ka year
Peak month
July2.0× the quietest month
Top search term
scwf3cto2K searches a year

02 · Price

A sale here is worth $36.70.

Listings sell for $36.70 on average, from $14.47 to $77.16. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $36.70 that is $0 to $4K a year per listing.

Average price
$36.70inside the $15 to $100 sweet spot
Price range
$14.47–$77.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #105 within Refrigerator Parts & Accessories. It carries 14,404 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#105in Refrigerator Parts & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
14,404per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Scwf3cto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 217%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (0%)

Demand

Scwf3cto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Scwf3cto

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Filtration”
2.1%of orders come back
“These filters are much shorter”
A buyer, on “Filtration”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Scwf3cto questions

Answered from the same tracked data.