How competitive is the Refrigerator Water Filter niche on Amazon United States?

14 brands and 55 sellers compete in Refrigerator Water Filter on Amazon United States. The top 5 Refrigerator Water Filter products take 55% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Refrigerator Water Filter?

Refrigerator Water Filter buyers on Amazon United States complain most about Filtration, Value For Money, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Refrigerator Water Filter niche?

Refrigerator Water Filter sells for $38.82 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $11.12–$56.61. The average incumbent carries 30,810 reviews — the moat a new listing must climb.

Refrigerator Water Filter

Refrigerator Water Filter clears our launch bar: a $12.0M/yr market growing +14.5% this quarter with returns at 1.2%.

Flapen Score

Launch it

Top 2% of 845 Appliances niches · +18 vs the category median of 45

This niche Category average · 845 niches

Is Refrigerator Water Filter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Refrigerator Water Filter is a $12.0M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 77% of demand. Verdict: Launch it — 63/100.

Refrigerator Water Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +14.5% over the last 90 days and 8.2% of searches end in a purchase.

$12.0M

revenue / yr

Units sold / yr300K

Search volume / yr+14.5%3.7M

Conversion rate8.2%

Avg price$38.82

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 55

Top-5 product click share55%

Open market23%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Top Refrigerator Water Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack

Price: $51.10
Rating: 4.7/5
Reviews: 108,589
Age: 11y ago

GE XWFE Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1

Price: $47.15
Rating: 4.5/5
Reviews: 41,750
Age: 6y ago

everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack

Price: $50.13
Rating: 4.7/5
Reviews: 46,055
Age: 11y ago

everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack

Price: $49.53
Rating: 4.7/5
Reviews: 41,285
Age: 17y ago

GE RPWFE Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1

Price: $46.72
Rating: 4.6/5
Reviews: 49,627
Age: 13y ago

Newest

by launch date

GLACIER FRESH XWFE (Built-in CHIP) Refrigerator Water Filter Pack of 1

Price: $34.75
Rating: 4.5/5
Reviews: 3,707
Age: 1y ago

Crystala Filters XWFE (Built-in CHIP) Refrigerator Water Filter 1-Pack

Price: $32.66
Rating: 4.5/5
Reviews: 4,358
Age: 1y ago

everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack

Price: $54.22
Rating: 4.7/5
Reviews: 2,286
Age: 2y ago

W10295370A Replacement for Whirlpool EDR1RXD1 Everydrop 1 WHR1RXD1 3PACK

Price: $29.29
Rating: 4.6/5
Reviews: 3,531
Age: 2y ago

EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK

Price: $21.92
Rating: 4.6/5
Reviews: 4,084
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

18%

EveryDrop21%
EveryDrop by Whirlpool20%
GE20%
Frigidaire9%
HMASAV7%
Samsung5%
Open — no brand owns it (8 brands, 18%)

Refrigerator Water Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR8.2%Products27Brands14Top 5 Brands77%OOS Rate0.0%Rating4.7★Reviews30,810Avg BSR#15

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Refrigerator Water Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

refrigerator water filter replacement735K/yr +11.3%7.3% conv.
parts & accessories995K/yr +10.2%0.0% conv.
water filter for fridge585K/yr +13.5%5.9% conv.
water filter replacement294K/yr +25.6%2.2% conv.
fridge water filter195K/yr +23.8%6.9% conv.
fridge filter151K/yr +12.4%8.8% conv.
refrigerator filter151K/yr +9.1%6.5% conv.
refrigerator water filter134K/yr +21.0%3.9% conv.
water filters for refrigerators82K/yr +7.2%3.9% conv.
in-refrigerator water filters57K/yr +4.1%3.0% conv.

What reviews say buyers love and hate about Refrigerator Water Filter

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Filtration21%

“Excellent Filter”

Size-Overall20%

“Fit like a glove”

Value For Money18%

“Cheap price”

Quality-Overall10%

“Excellent Product”

Advertised Vs Actual Product9%

“Better than I expected”

What buyers complain about

78% of reviews

Filtration32%

“Doesn't filter”

Value For Money13%

“It costs less”

Functionality-Overall7%

“did not work right”

Compatibility-Overall6%

“Not compatible as advertised”

Size-Overall5%

“Too narrow -- apparently”

Refrigerator Water Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

37%

2Filtration

23%

3Compatibility-Overall

14%

4Functionality-Overall

5Value For Money

Common Refrigerator Water Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Refrigerator Water Filter 63/100 on Amazon United States — Launch it. The niche generates $12.0M/yr across 27 tracked products. Search demand moved +14.5% over the last 90 days.