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Refrigerator Water Filter

Maybe

Shoppers spend an estimated $12.0M a year here. But the average product has 30,708 reviews to catch up to, so Refrigerator Water Filter is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 845 Appliances niches · +17 vs the category median of 45
Market size
$12.0M/yr3.7M searches / yr
90-day growth
+10.8%search demand this quarter
Competition
55%top-5 click share · 14 brands · 51 sellers

Flapen Score

Refrigerator Water Filter against its category

The dotted line is the Appliances average. Past it, Refrigerator Water Filter is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Refrigerator Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Refrigerator Water Filter 3.7M times last year and spent an estimated $12.0M. The top 5 brands take 76% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.0M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
8.3%
Market size, estimated
$12.0Ma year
Peak month
July1.5× the quietest month
Top search term
parts & accessories946K searches a year

02 · Price

A sale here is worth $39.09.

Listings sell for $39.09 on average, from $10.94 to $84.48. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $39.09 that is $391K to $489K a year per listing.

Average price
$39.09inside the $15 to $100 sweet spot
Price range
$10.94–$84.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
$391K–$489K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Refrigerator Parts & Accessories. It carries 30,708 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Refrigerator Parts & Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
30,708per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Refrigerator Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

51

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

20%

  • Brand 121%
  • Brand 220%
  • Brand 318%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Refrigerator Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Refrigerator Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parts & accessories946K/yr
  • refrigerator water filter replacement733K/yr
  • water filter for fridge570K/yr
  • water filter replacement293K/yr
  • fridge water filter198K/yr
  • fridge filter155K/yr
  • refrigerator filter147K/yr
  • refrigerator water filter132K/yr
  • water filters for refrigerators82K/yr
  • refrigerator filter replacement23K/yr

Reviews and returns

What reviews say buyers love and hate about Refrigerator Water Filter

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Filtration”
32%of negative reviews mention “Filtration”
1.2%of orders come back
“Not a good filter”
A buyer, on “Filtration”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Refrigerator Water Filter questions

Answered from the same tracked data.