refrigerator water filter
Launch itA $11.7M/yr market growing +5.9% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$11.7M$11.7M/yr · 3.8M searches
Avg price
Incredible$38.89avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$11.26–$56.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad30,981.33avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, refrigerator water filter is a $11.7M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 77% of demand. Verdict: Launch it — 61/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 10,000–12,500/product
- Revenue / yr
- $9.7M–$11.7M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 8.0%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 141 days
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
53
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
18%
- EveryDrop22%
- GE20%
- EveryDrop by Whirlpool19%
- Frigidaire9%
- HMASAV7%
- Samsung6%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack
EveryDrop$50.864.7★108,198 rev
GE XWFE Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1
GE$46.954.5★41,339 rev
everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack
EveryDrop by Whirlpool$49.524.7★45,816 rev
everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack
EveryDrop by Whirlpool$49.874.7★41,161 rev
GE RPWFE Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1
GE$46.594.6★57,750 rev
Newest
by launch date
GLACIER FRESH Water Filter Compatible with XWFE (Built-in CHIP) Replacement for GE XWFE XWF Refrigerator Water Filter NSF/ANSI 42 Certification Pack of 1
GLACIER FRESH$35.203,431 rev
Crystala Filters Water Filter Compatible with XWFE (Built-in CHIP) Replacement for GE XWFE XWF Refrigerator Water Filter Pack of 1
Crystala Filters$33.194,118 rev
everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack
EveryDrop by Whirlpool$54.102,172 rev
HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK
HMASAV$29.343,361 rev
HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK
HMASAV$21.923,851 rev
Trending
90-day click momentumGLACIER FRESH Water Filter Compatible with XWFE (Built-in CHIP) Replacement for GE XWFE XWF Refrigerator Water Filter NSF/ANSI 42 Certification Pack of 1
GLACIER FRESH$35.204.6★
Crystala Filters Water Filter Compatible with XWFE (Built-in CHIP) Replacement for GE XWFE XWF Refrigerator Water Filter Pack of 1
Crystala Filters$33.194.5★
Waterspecialist WS645A Refrigerator Water Filter Replacement for Samsung DA97-17376B HAF-QIN/EXP HAF-QIN RF28T5001SR DA97-08006C RS27T5200SR RF28R7351SG RF24R7201SR RF27T5201SR 3 Pack
Waterspecialist$27.054.7★
Samsung HAF-QIN-2P/EXP Genuine Refrigerator Water Filter Reduces 99% of Harmful Contaminants for Clean Clear Drinking Water 6-Month Life Easy Install Pack of 2
Samsung$56.284.7★
GE XWFE Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1
GE$46.954.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Filter works well”
“Fit like a glove”
“Decent price”
“solid overall quality”
“As described”
“Easy to Change Out”
“No compatibility issues”
“Easy Install”
“No leakage”
“been using them for over a year excellent”
What buyers complain about
“Poor quality filters”
“little expensive”
“Does not work well”
“Incompatible”
“Broke after 3 weeks”
“But very very tight”
“Leaked”
“Inconsistent Quality”
“Couldnt get water”
“Does not match item description”
Top return reasons
Common questions
- Is refrigerator water filter profitable to sell on Amazon United States?
- The niche generates $11.7M/yr across 27 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Launch it (61/100).
- How competitive is the refrigerator water filter niche?
- 14 brands and 53 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in refrigerator water filter?
- Top complaints mined from reviews: Filtration, Value For Money, Functionality-Overall. The return rate is 1.1%.
- When does demand for refrigerator water filter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the refrigerator water filter niche?
- Listings span $11.26–$56.28; the average listing price is $38.89 (sweet spot $15–$100). The average incumbent carries 30,981 reviews — the moat a new listing must climb.
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