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Refrigerator Floor Protector

Refrigerator Floor Protector shows a sweet-spot price point ($19.80 avg), but a small market ($70K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 14% of 845 Appliances niches · +9 vs the category median of 45

Market size 17Growth 47Conversion 41Competition 59Returns 55Price range 79Avg price 87Brand share 83Review moat 70Quality gap 57
This niche Category average · 845 niches

Is Refrigerator Floor Protector profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Refrigerator Floor Protector is a $70K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.

Refrigerator Floor Protector: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.3% over the last 90 days and 3.3% of searches end in a purchase.

$70K

revenue / yr

Units sold / yr4K
Search volume / yr+17.3%107K
Conversion rate3.3%
Avg price$19.80

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers26 · 30
Top-5 product click share50%
Open market48%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement79%
New entrants (1y)10· 4 succeeded
Avg rating4.4★
Avg reviews714

Top Refrigerator Floor Protector products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$7K$10K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

30

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

50%

Top 20: 90%

Open market

43%

  • GMATCHUP17%
  • LYMOI14%
  • ieesspd9%
  • EWX6%
  • HAEZU5%
  • ToLanbbt5%

Refrigerator Floor Protector demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR3.3%Products29Brands26Top 5 Brands52%OOS Rate3.1%Rating4.4★Reviews714Avg BSR#336
3K2KAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 2.0×

Top Refrigerator Floor Protector search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • refrigerator floor protector15K/yr
  • under fridge mat13K/yr
  • refrigerator drip pan9K/yr
  • refrigerator mats floor9K/yr
  • refrigerator pan7K/yr
  • under refrigerator mat7K/yr
  • under fridge tray6K/yr
  • refrigerator floor mat7K/yr
  • refrigerator tray for floor6K/yr
  • fridge floor mat4K/yr

What reviews say buyers love and hate about Refrigerator Floor Protector

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Size-Overall18%

Fit perfect

Quality-Overall12%

Really nice quality mat

Ease Of Cleaning9%

It cleans up well too

Advertised Vs Actual Product6%

works as advertised

Leak-Proof6%

No worries about spills

What buyers complain about

53% of reviews
Thickness13%

Not that thick

Size-Overall12%

Too Narrow

Leak-Proof7%

I cannot imagine this thing leaking

Quality-Overall5%

It is too small with low quality

Strength3%

Thin and flimsy

Refrigerator Floor Protector return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Strength
5%
3Material Quality
4%
4Thin
4%
5Advertised Vs Actual Product
4%

Common Refrigerator Floor Protector questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Refrigerator Floor Protector 54/100 on Amazon United States — Worth a look. The niche generates $70K/yr across 29 tracked products. 4 of 10 products launched in the last 360 days are still selling. Search demand moved +17.3% over the last 90 days.
Search demand for Refrigerator Floor Protector on Amazon United States peaks in Aug, where the busiest month runs 2.0× the quietest.