Is refrigerator floor protector profitable to sell on Amazon United States?

The niche generates $70K/yr across 29 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the refrigerator floor protector niche?

26 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in refrigerator floor protector?

Top complaints mined from reviews: Thickness, Size-Overall, Leak-Proof. The return rate is 2.8%.

When does demand for refrigerator floor protector peak?

Demand peaks in Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the refrigerator floor protector niche?

Listings span $10.16–$35.11; the average listing price is $19.80 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.

refrigerator floor protector

Worth a look

Shows a sweet-spot price point ($19.80 avg), but a small market ($70K/yr) keeps it on the watch list.

Avg price

Great$19.80

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$10.16–$35.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good714.31

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$70K

$70K/yr · 107K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, refrigerator floor protector is a $70K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

refrigerator floor protector market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $59K–$79K; units × avg price
Conversion rate: 3.3%
Avg BSR: #336
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 3.1%
Avg brand age: 31 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

50%

Top 20: 90%

Open market

43%

GMATCHUP17%
LYMOI14%
ieesspd9%
EWX6%
HAEZU5%
ToLanbbt5%

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — +17.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.0×

Open Trend

Top refrigerator floor protector search terms

refrigerator floor protector15K/yr +24.6%1.4% conv.
under fridge mat13K/yr +29.0%2.4% conv.
refrigerator drip pan9K/yr +37.2%1.3% conv.
refrigerator mats floor9K/yr +12.2%2.2% conv.
refrigerator pan7K/yr +28.7%2.3% conv.
under refrigerator mat7K/yr +14.2%2.9% conv.
under fridge tray6K/yr +47.8%2.5% conv.
refrigerator floor mat7K/yr +2.4%2.7% conv.
refrigerator tray for floor6K/yr +24.2%2.7% conv.
fridge floor mat4K/yr +9.7%2.9% conv.

All search terms

Top refrigerator floor protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GMATCHUP Refrigerator Mat Washing Machine Spill Liner Drip Tray and Leak Catcher Mat Fridge Mat Prevent Water Leakage and Floor Damage from Elecrical Equipment Heavy Duty 37.5 x 8.5 Black

GMATCHUP$18.114.4★215 rev

LYMOI Refrigerator Floor Mat Absorbent/Waterproof Protects Floor Non-Slip Backing Multifunctional Home Appliance Mat (36 x 36 inch)

LYMOI$16.144.4★120 rev

Mini Fridge Silicone Mat 24x24x0.5-Fridge Drip Tray Concave and convex design is leak-Proof and Non-Slip Perfectly Compatible with Washer Dryer Wine Cooler Dishwasher ect (Black)

ieesspd$16.944.6★834 rev

EWX Mini Fridge Silicone Mat 19.7x19.7x0.47 - Non-Slip Spill-Proof Drip Prevention | Ideal for Refrigerators Washing Machines Dryers Wine Coolers and Dishwashers

EWX$18.544.6★791 rev

Refrigerator Spill Floor Liner Mat 37 x 8.66 Diatomaceous Earth Splash Guard Drying Mat Prevent Water Leakage and Floor Damage from Elecrical Equipment

HAEZU$10.164.0★79 rev

Newest

by launch date

Large 2929Silicone Washing Machine Drain Pan 0.98 Raised Edges Non-Slip Waterproof Drip Tray for Under Washer & Dryer Anti-Vibration Floor Leak Protector for Refrigerator Air Fryer Coffee Maker

Bitllitloy$33.7445 rev

3mo ago

SKERTS Silicone Fridge & Washing Machine Mat 27x27x0.8 Non-Slip Spill-Proof Floor Protector with Raised Edges for Mini Fridge Dishwasher Pet Bowls Dark Gray

SKERTS$25.2512 rev

6mo ago

ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray

ukeetap$11.912,144 rev

7mo ago

SZTCECDM 19.7x19.7 Black Silicone Fridge Tray Mat with Raised Edges Waterproof Drip Tray & Appliance Mat Under Fridge Water Cooler Washing Machine Under Sink Tray

SZTCECDM$16.3220 rev

8mo ago

Fridge Mats with Raised Edge 19.7 x 19.7 Washer and Dryer Top Protector Mat Washing Machine Drain Pan Silicone Mat Non-Slip Under Sink Mat Washer Drip Tray for Refrigerator Laundry Black

PTAZSCTC$15.8145 rev

10mo ago

What buyers say about refrigerator floor protector

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fit perfect”

Quality-Overall12%

“Really nice quality mat”

Ease Of Cleaning9%

“It cleans up well too”

Advertised Vs Actual Product6%

“works as advertised”

Leak-Proof6%

“No worries about spills”

Value For Money5%

“Excellent value”

Thickness4%

“Nice thick Mat”

Durability4%

“Appears durable”

Material Quality4%

“The material feels durable”

Efficiency3%

“It works very well”

What buyers complain about

Thickness13%

“Not that thick”

Size-Overall12%

“Too Narrow”

Leak-Proof7%

“I cannot imagine this thing leaking”

Quality-Overall5%

“It is too small with low quality”

Strength3%

“Thin and flimsy”

Advertised Vs Actual Product3%

“Photo is very deceiving”

Water Resistance3%

“not waterproof”

Value For Money3%

“While I do think the price seems a bit high for this type of product”

Flexibility2%

“I was concerned that the pad was too flexible/not rigid enough”

Cushion2%

“Has no cushion”

Top return reasons

Size-Overall65%

Strength5%

Material Quality4%

Thin4%

Advertised Vs Actual Product4%

Thickness2%

Functionality-Overall2%

Value For Money2%

Quality-Overall1%

Color1%

Common questions

Is refrigerator floor protector profitable to sell on Amazon United States?: The niche generates $70K/yr across 29 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the refrigerator floor protector niche?: 26 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in refrigerator floor protector?: Top complaints mined from reviews: Thickness, Size-Overall, Leak-Proof. The return rate is 2.8%.
When does demand for refrigerator floor protector peak?: Demand peaks in Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the refrigerator floor protector niche?: Listings span $10.16–$35.11; the average listing price is $19.80 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.