How competitive is the Refrigerator Evaporator Fan Motor niche on Amazon United States?

5 brands and 9 sellers compete in Refrigerator Evaporator Fan Motor on Amazon United States. The top 5 Refrigerator Evaporator Fan Motor products take 90% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Refrigerator Evaporator Fan Motor?

Refrigerator Evaporator Fan Motor buyers on Amazon United States complain most about Noise Level, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 4.2%.

What does it cost to enter the Refrigerator Evaporator Fan Motor niche?

Refrigerator Evaporator Fan Motor sells for $17.14 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $14.84–$20.20. The average incumbent carries 360 reviews — the moat a new listing must climb.

Refrigerator Evaporator Fan Motor

brand-locked demand (top 5 brands take 100% of clicks) — Refrigerator Evaporator Fan Motor doesn't clear our bar today.

Flapen Score

Skip it

Ranks 644 of 845 Appliances niches · −6 vs the category median of 45

This niche Category average · 845 niches

Is Refrigerator Evaporator Fan Motor profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Refrigerator Evaporator Fan Motor is a $58K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Refrigerator Evaporator Fan Motor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.9% over the last 90 days and 10.9% of searches end in a purchase.

$58K

revenue / yr

Units sold / yr3K

Search volume / yr+19.9%31K

Conversion rate10.9%

Avg price$17.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 9

Top-5 product click share90%

Open market0%

Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Top Refrigerator Evaporator Fan Motor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AMI PARTS 2315549 Refrigerator Evaporator Fan Motor

Price: $15.87
Rating: 4.6/5
Reviews: 428
Age: 5y ago

2315539 WP2315539 Refrigerator Evaporator Fan Motor by Blutoget - Compatible with Whirlpool Ken-More Refrigerator - Replaces WP2315539 2219689 2225625 W10438708 WP2315539VP AP6007247 PS11740359

Price: $15.94
Rating: 4.7/5
Reviews: 222
Age: 5y ago

2315549 Fridge Evaporator Fan Motor for Whirlpool Maytag Amana 115V 60Hz

Price: $14.84
Rating: 5.0/5
Reviews: 6
Age: 8mo ago

Upgraded W10189703 Refrigerator Evaporator Fan Motor Ultra Durable - Compatible with Whirlpool Maytag Kenmore Refrigerators - Replaces WPW10189703 W10208121 2219647 AP6016598 10449505

Price: $20.20
Rating: 4.4/5
Reviews: 1,202
Age: 8y ago

AMI PARTS 2315539 Refrigerator Evaporator Fan Motor

Price: $15.82
Rating: 4.5/5
Reviews: 526
Age: 5y ago

Newest

by launch date

2315549 Fridge Evaporator Fan Motor for Whirlpool Maytag Amana 115V 60Hz

Price: $14.84
Rating: 5.0/5
Reviews: 6
Age: 8mo ago

W10124096 Refrigerator Condenser Fan Motor by Blutoget - Fit for Whirlpool Refrigerator Fan Motor - EAP1957416 AP4318657 PS1957416 W10124096VP W10130108 -Contains Blade Wiring Harness Hardware

Price: $19.25
Rating: 4.6/5
Reviews: 93
Age: 1y ago

2315549 Refrigerator Evaporator Fan Motor Compatible with Whirlpool Kenmore Refrigerator Replaces WP2315549 PS11740362 ESF-U2A AP6007250 2220569 1193008 EAP11740362 by ATMA SUPPLY

Price: $17.40
Rating: 4.2/5
Reviews: 215
Age: 4y ago

2315539 WP2315539 Refrigerator Evaporator Fan Motor by Blutoget - Compatible with Whirlpool Ken-More Refrigerator - Replaces WP2315539 2219689 2225625 W10438708 WP2315539VP AP6007247 PS11740359

Price: $15.94
Rating: 4.7/5
Reviews: 222
Age: 5y ago

AMI PARTS 2315549 Refrigerator Evaporator Fan Motor

Price: $15.87
Rating: 4.6/5
Reviews: 428
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

AMI PARTS63%
Blutoget20%
BlueStars9%
FRIGESWIFT5%
ATMA SUPPLY3%

Refrigerator Evaporator Fan Motor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR10.9%Products8Brands5Top 5 Brands100%OOS Rate3.9%Rating4.6★Reviews360Avg BSR#157

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Refrigerator Evaporator Fan Motor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wp23155497K/yr +46.3%20.5% conv.
whirlpool evaporator fan motor7K/yr +11.0%2.7% conv.
whirlpool refrigerator fan5K/yr +10.1%0.9% conv.
23155493K/yr +26.5%22.2% conv.
whirlpool refrigerator fan motor3K/yr -1.5%2.0% conv.
evaporator fan motor for whirlpool3K/yr +18.1%2.2% conv.
whirlpool fridge evaporator fan3K/yr +11.7%1.0% conv.

What reviews say buyers love and hate about Refrigerator Evaporator Fan Motor

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Size-Overall26%

“FIT GREAT”

Value For Money26%

“saved me tons of money”

Maintenance And Repair8%

“It was an easy fix”

Advertised Vs Actual Product8%

“did the job”

Noise Level5%

“it`s a lot more quiet than the old one”

What buyers complain about

84% of reviews

Noise Level32%

“Doesn't make noise”

Durability16%

“And it didnt even last 3 months”

Quality-Overall9%

“Another typically cheap and lousy part/product”

Mounting6%

“See pictures for details if misaligned mounting holes”

Defective Material/Parts5%

“Bad part”

Refrigerator Evaporator Fan Motor return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

24%

2Defective Material/Parts

16%

3Functionality-Overall

16%

4Compatibility-Overall

12%

5Noise Level

Common Refrigerator Evaporator Fan Motor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Refrigerator Evaporator Fan Motor 39/100 on Amazon United States — Skip it. The niche generates $58K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +19.9% over the last 90 days.