Is refrigerator evaporator fan motor profitable to sell on Amazon United States?

The niche generates $58K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Skip it (39/100).

How competitive is the refrigerator evaporator fan motor niche?

5 brands and 9 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in refrigerator evaporator fan motor?

Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 4.2%.

When does demand for refrigerator evaporator fan motor peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the refrigerator evaporator fan motor niche?

Listings span $14.84–$20.20; the average listing price is $17.14 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.

refrigerator evaporator fan motor

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Great$14.84–$20.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great360.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.14

avg listing price — sweet spot $15–$100

Growth

Okay+19.9%

90-day search growth — must beat 0% to launch

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$58K

$58K/yr · 31K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, refrigerator evaporator fan motor is a $58K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

refrigerator evaporator fan motor market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $43K–$51K; units × avg price
Conversion rate: 10.9%
Avg BSR: #157
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.9%
Avg brand age: 27 months
Avg seller age: 198 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

AMI PARTS63%
Blutoget20%
BlueStars9%
FRIGESWIFT5%
ATMA SUPPLY3%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +19.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top refrigerator evaporator fan motor search terms

wp23155497K/yr +46.3%20.5% conv.
whirlpool evaporator fan motor7K/yr +11.0%2.7% conv.
whirlpool refrigerator fan5K/yr +10.1%0.9% conv.
23155493K/yr +26.5%22.2% conv.
whirlpool refrigerator fan motor3K/yr -1.5%2.0% conv.
evaporator fan motor for whirlpool3K/yr +18.1%2.2% conv.
whirlpool fridge evaporator fan3K/yr +11.7%1.0% conv.

All search terms

Top refrigerator evaporator fan motor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMI PARTS 2315549 Refrigerator Evaporator Fan Motor

AMI PARTS$15.874.6★428 rev

2315539 WP2315539 Refrigerator Evaporator Fan Motor by Blutoget - Compatible with Whirlpool Ken-More Refrigerator - Replaces WP2315539 2219689 2225625 W10438708 WP2315539VP AP6007247 PS11740359

Blutoget$15.944.7★222 rev

2315549 Fridge Evaporator Fan Motor for Whirlpool Maytag Amana 115V 60Hz

FRIGESWIFT$14.845.0★6 rev

Upgraded W10189703 Refrigerator Evaporator Fan Motor Ultra Durable - Compatible with Whirlpool Maytag Kenmore Refrigerators - Replaces WPW10189703 W10208121 2219647 AP6016598 10449505

BlueStars$20.204.4★1,202 rev

AMI PARTS 2315539 Refrigerator Evaporator Fan Motor

AMI PARTS$15.824.5★526 rev

Newest

by launch date

2315549 Fridge Evaporator Fan Motor for Whirlpool Maytag Amana 115V 60Hz

FRIGESWIFT$14.846 rev

8mo ago

W10124096 Refrigerator Condenser Fan Motor by Blutoget - Fit for Whirlpool Refrigerator Fan Motor - EAP1957416 AP4318657 PS1957416 W10124096VP W10130108 -Contains Blade Wiring Harness Hardware

Blutoget$19.2593 rev

1y ago

2315549 Refrigerator Evaporator Fan Motor Compatible with Whirlpool Kenmore Refrigerator Replaces WP2315549 PS11740362 ESF-U2A AP6007250 2220569 1193008 EAP11740362 by ATMA SUPPLY

ATMA SUPPLY$17.40215 rev

4y ago

2315539 WP2315539 Refrigerator Evaporator Fan Motor by Blutoget - Compatible with Whirlpool Ken-More Refrigerator - Replaces WP2315539 2219689 2225625 W10438708 WP2315539VP AP6007247 PS11740359

Blutoget$15.94222 rev

5y ago

AMI PARTS 2315549 Refrigerator Evaporator Fan Motor

AMI PARTS$15.87428 rev

5y ago

What buyers say about refrigerator evaporator fan motor

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“FIT GREAT”

Value For Money26%

“saved me tons of money”

Maintenance And Repair8%

“It was an easy fix”

Advertised Vs Actual Product8%

“did the job”

Noise Level5%

“it`s a lot more quiet than the old one”

Durability4%

“seems durable”

Functionality-Overall4%

“fridge is operational”

Ease Of Use4%

“Super easy to drop in, works great”

Quality-Overall2%

“Good product”

Mounting2%

“super quiet and easy to mount into the existing bracket”

What buyers complain about

Noise Level32%

“Doesn't make noise”

Durability16%

“And it didnt even last 3 months”

Quality-Overall9%

“Another typically cheap and lousy part/product”

Mounting6%

“See pictures for details if misaligned mounting holes”

Defective Material/Parts5%

“Bad part”

Value For Money5%

“Cost effective- not a direct replacement for my application”

Heating4%

“heat shrink some wiring to get it to work”

Material Quality3%

“Just be patient because everything is made of plastic just about”

Maintenance And Repair2%

“0 - I replaced my refrigerator motor due to a failure”

Functionality-Overall2%

“It failed as well”

Top return reasons

Size-Overall24%

Defective Material/Parts16%

Functionality-Overall16%

Compatibility-Overall12%

Noise Level8%

Advertised Vs Actual Product4%