How competitive is the Refrigerator Air Filter niche on Amazon United States?

11 brands and 36 sellers compete in Refrigerator Air Filter on Amazon United States. The top 5 Refrigerator Air Filter products take 54% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Refrigerator Air Filter?

Refrigerator Air Filter buyers on Amazon United States complain most about Filtration, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Refrigerator Air Filter niche?

Refrigerator Air Filter sells for $18.93 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $6.15–$54.61. The average incumbent carries 5,389 reviews — the moat a new listing must climb.

Refrigerator Air Filter

Refrigerator Air Filter shows searches that convert (11.7% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Flapen Score

Worth a look

Top 14% of 845 Appliances niches · +9 vs the category median of 45

This niche Category average · 845 niches

Is Refrigerator Air Filter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Refrigerator Air Filter is a $322K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Refrigerator Air Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.9% over the last 90 days and 11.7% of searches end in a purchase.

$322K

revenue / yr

Units sold / yr20K

Search volume / yr+8.9%146K

Conversion rate11.7%

Avg price$18.93

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 36

Top-5 product click share54%

Open market13%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Top Refrigerator Air Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FRIGIDAIRE PAULTRA2 Pure Air Ultra II Refrigerator Air Filter with Carbon Technology to Absorb Food Odors 3.8 Inch x 1.8 Inch White

Price: $15.26
Rating: 4.7/5
Reviews: 15,295
Age: 7y ago

Frigidaire PureAir AF-2 Air Filter

Price: $18.29
Rating: 4.8/5
Reviews: 2,731
Age: 4y ago

Frigidaire PAULTRAII2PK PAULTRA2 Pure Air Ultra II 2 Pack Air Filter 3.8 x 1.8 2 Count

Price: $26.53
Rating: 4.7/5
Reviews: 15,295
Age: 6y ago

Paultra2 Frigidaire Refrigerator Air Filter Replacement Compatible With Pure Air Ultra 2 Gallery and Electrolux Refrigerators 5303918847 (2 Pack)

Price: $10.80
Rating: 4.7/5
Reviews: 1,420
Age: 6y ago

FRGPAAF2 Refrigerator Air Filter Replacement Fit for Frigidaire Gallery Air Filters PureAir AF-2 FRFC2323AS FRFG2323AF FRFC232LAF FRFC233LAF GRMG2272BF PRFS2883AF PRFC2383AF 3 Packs by NISHCON

Price: $11.53
Rating: 4.7/5
Reviews: 326
Age: 2y ago

Newest

by launch date

6 PACK Refrigerator Air Filter Replacement Compatible with Frigidaire

Price: $6.15
Rating: 4.8/5
Reviews: 48
Age: 5mo ago

3 Pack FRGPAAF2 Refrigerator Air Filter Replacement for Frigidaire

Price: $11.15
Rating: 4.7/5
Reviews: 61
Age: 7mo ago

6 PACK Refrigerator Air Filter Replacement for Paultra2 Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra II Electrolux 242047805 5303918847 EAP12364179

Price: $6.93
Rating: 4.7/5
Reviews: 386
Age: 1y ago

FRGPAAF2 Refrigerator Air Filter Replacement Fit for Frigidaire Gallery Air Filters PureAir AF-2 FRFC2323AS FRFG2323AF FRFC232LAF FRFC233LAF GRMG2272BF PRFS2883AF PRFC2383AF 3 Packs by NISHCON

Price: $11.53
Rating: 4.7/5
Reviews: 326
Age: 2y ago

Frigidaire PureAir Replacement Refrigerator Air Filter RAF-2 - Set of 2

Price: $31.94
Rating: 4.8/5
Reviews: 2,731
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

10%

Frigidaire56%
Funmit17%
Omaeon5%
NISHCON5%
ICEPURE4%
Fresh Flow3%
Open — no brand owns it (5 brands, 10%)

Refrigerator Air Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume146KCVR11.7%Products22Brands11Top 5 Brands87%OOS Rate0.0%Rating4.7★Reviews5,389Avg BSR#26

Peak months: Jul · busiest ÷ quietest = 2.3×

Top Refrigerator Air Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

refrigerator air filters33K/yr +9.2%8.2% conv.
frigidaire gallery air filter replacement32K/yr -4.0%10.4% conv.
fridge air filter19K/yr +27.6%7.1% conv.
refrigerator air filter replacement20K/yr -0.8%9.2% conv.
frigidaire gallery air filter15K/yr +12.2%5.7% conv.
refrigerator air filter13K/yr +17.8%6.4% conv.
fridge air filter replacement4K/yr +5.9%7.6% conv.
air filter refrigerator3K/yr +36.6%10.2% conv.
air filter for refrigerator3K/yr +28.2%6.4% conv.
air filters for frigidaire gallery3K/yr -5.0%2.2% conv.

What reviews say buyers love and hate about Refrigerator Air Filter

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Size-Overall31%

“Exact fit”

Value For Money16%

“Fair price”

Filtration14%

“Very nice air filter”

Advertised Vs Actual Product13%

“Exactly what I needed”

Quality-Overall12%

“Good Quality, Fresh Water”

What buyers complain about

77% of reviews

Filtration21%

“Not only did the filter fail to perform as expected”

Value For Money18%

“wish they were less expensive”

Size-Overall15%

“the air filter was incompatible with it. too small”

Compatibility-Overall6%

“These are not compatible like they say”

Quality-Overall5%

“Junk”

Refrigerator Air Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

62%

2Compatibility-Overall

14%

3Filtration

13%

4Value For Money

5Advertised Vs Actual Product

Common Refrigerator Air Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Refrigerator Air Filter 54/100 on Amazon United States — Worth a look. The niche generates $322K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +8.9% over the last 90 days.