Is refrigerator air filter profitable to sell on Amazon United States?

The niche generates $322K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the refrigerator air filter niche?

11 brands and 36 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in refrigerator air filter?

Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.1%.

When does demand for refrigerator air filter peak?

Demand peaks in Jul; the busiest month runs 2.3× the quietest.

What does it cost to enter the refrigerator air filter niche?

Listings span $6.15–$54.61; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 5,389 reviews — the moat a new listing must climb.

refrigerator air filter

Worth a look

Shows searches that convert (11.7% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$18.93

avg listing price — sweet spot $15–$100

Price range

Great$6.15–$54.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$322K

$322K/yr · 146K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,389.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, refrigerator air filter is a $322K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

refrigerator air filter market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $284K–$379K; units × avg price
Conversion rate: 11.7%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

10%

Frigidaire56%
Funmit17%
Omaeon5%
NISHCON5%
ICEPURE4%
Fresh Flow3%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +8.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.3×

Open Trend

Top refrigerator air filter search terms

refrigerator air filters33K/yr +9.2%8.2% conv.
frigidaire gallery air filter replacement32K/yr -4.0%10.4% conv.
fridge air filter19K/yr +27.6%7.1% conv.
refrigerator air filter replacement20K/yr -0.8%9.2% conv.
frigidaire gallery air filter15K/yr +12.2%5.7% conv.
refrigerator air filter13K/yr +17.8%6.4% conv.
fridge air filter replacement4K/yr +5.9%7.6% conv.
air filter refrigerator3K/yr +36.6%10.2% conv.
air filter for refrigerator3K/yr +28.2%6.4% conv.
air filters for frigidaire gallery3K/yr -5.0%2.2% conv.

All search terms

Top refrigerator air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FRIGIDAIRE PAULTRA2 Pure Air Ultra II Refrigerator Air Filter with Carbon Technology to Absorb Food Odors 3.8 Inch x 1.8 Inch White

Frigidaire$15.264.7★15,295 rev

Frigidaire PureAir AF-2 Air Filter

Frigidaire$18.294.8★2,731 rev

Frigidaire PAULTRAII2PK PAULTRA2 Pure Air Ultra II 2 Pack Air Filter 3.8 x 1.8 2 Count

Frigidaire$26.534.7★15,295 rev

Paultra2 Frigidaire Refrigerator Air Filter Replacement Compatible With Pure Air Ultra 2 Gallery and Electrolux Refrigerators 5303918847 (2 Pack)

Omaeon$10.804.7★1,420 rev

FRGPAAF2 Refrigerator Air Filter Replacement Fit for Frigidaire Gallery Air Filters PureAir AF-2 FRFC2323AS FRFG2323AF FRFC232LAF FRFC233LAF GRMG2272BF PRFS2883AF PRFC2383AF 3 Packs by NISHCON

NISHCON$11.534.7★326 rev

Newest

by launch date

6 PACK Refrigerator Air Filter Replacement Compatible with Frigidaire

Zirvkan$6.1548 rev

5mo ago

3 Pack FRGPAAF2 Refrigerator Air Filter Replacement for Frigidaire

Funmit$11.1561 rev

7mo ago

6 PACK Refrigerator Air Filter Replacement for Paultra2 Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra II Electrolux 242047805 5303918847 EAP12364179

Langsum$6.93386 rev

1y ago

FRGPAAF2 Refrigerator Air Filter Replacement Fit for Frigidaire Gallery Air Filters PureAir AF-2 FRFC2323AS FRFG2323AF FRFC232LAF FRFC233LAF GRMG2272BF PRFS2883AF PRFC2383AF 3 Packs by NISHCON

NISHCON$11.53326 rev

2y ago

Frigidaire PureAir Replacement Refrigerator Air Filter RAF-2 - Set of 2

Frigidaire$31.942,731 rev

2y ago

What buyers say about refrigerator air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Exact fit”

Value For Money16%

“Fair price”

Filtration14%

“Very nice air filter”

Advertised Vs Actual Product13%

“Exactly what I needed”

Quality-Overall12%

“Good Quality, Fresh Water”

Ease Of Use4%

“Easy to use”

Smell3%

“No more stink”

Compatibility-Overall1%

“Works well & fits out LG fridge. LRYXC2606S”

Ease Of Cleaning1%

“Love these products to keep my fridge clean”

Durability1%

“Its durable, it matches what i needed”

What buyers complain about

Filtration21%

“Not only did the filter fail to perform as expected”

Value For Money18%

“wish they were less expensive”

Size-Overall15%

“the air filter was incompatible with it. too small”

Compatibility-Overall6%

“These are not compatible like they say”

Quality-Overall5%

“Junk”

Instructions/User Manual/Troubleshooting4%

“Lack of directions a bit confusing”

Functionality-Overall2%

“Did not work”

Maintenance And Repair2%

“overall it cost me $50 first service, change and fixing the refrigerator cost me $380”

Adhesion/Stickiness2%

“Mine was so old the tape protecting the adhesive didn't want to come off without taking some of the adhesive”

Advertised Vs Actual Product2%

“Incorrect product description”

Top return reasons

Size-Overall62%

Compatibility-Overall14%

Filtration13%

Value For Money3%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Functionality-Overall1%

Product Condition1%

Leak-Proof0%

Maintenance And Repair0%

Common questions

Is refrigerator air filter profitable to sell on Amazon United States?: The niche generates $322K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the refrigerator air filter niche?: 11 brands and 36 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in refrigerator air filter?: Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.1%.
When does demand for refrigerator air filter peak?: Demand peaks in Jul; the busiest month runs 2.3× the quietest.
What does it cost to enter the refrigerator air filter niche?: Listings span $6.15–$54.61; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 5,389 reviews — the moat a new listing must climb.