Skip to content

Raf-2 Frigidaire Air Filter

Fail

The top 5 brands take 98% of clicks, so Raf-2 Frigidaire Air Filter is a Fail.

Flapen Score
41
41 / 100
Ranks 569 of 845 Appliances niches · −4 vs the category median of 45
Market size
$69K/yr14K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
91%top-5 click share · 6 brands · 19 sellers

Flapen Score

Raf-2 Frigidaire Air Filter against its category

The dotted line is the Appliances average. Past it, Raf-2 Frigidaire Air Filter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raf-2 Frigidaire Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Raf-2 Frigidaire Air Filter 14K times last year and spent an estimated $69K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 23.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
23.0%
Market size, estimated
$69Ka year
Peak month
January3.2× the quietest month
Top search term
frigidaire air filter replacement raf-25K searches a year

02 · Price

A sale here is worth $20.62.

Listings sell for $20.62 on average, from $11.44 to $43.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $20.62 that is $5K to $10K a year per listing.

Average price
$20.62inside the $15 to $100 sweet spot
Price range
$11.44–$43.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Refrigerator Parts & Accessories. It carries 1,138 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#185in Refrigerator Parts & Accessories
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
1,138per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Raf-2 Frigidaire Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

19

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 218%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Raf-2 Frigidaire Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.2×

Search terms

Top Raf-2 Frigidaire Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frigidaire air filter replacement raf-25K/yr
  • raf-2 frigidaire air filter replacement7K/yr
  • pureair replacement refrigerator air filter raf-23K/yr

Reviews and returns

What reviews say buyers love and hate about Raf-2 Frigidaire Air Filter

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Raf-2 Frigidaire Air Filter questions

Answered from the same tracked data.