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raf-2 frigidaire air filter

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 23Conversion 100Competition 11Returns 95Price range 86Avg price 87Brand share 5Review moat 62Quality gap 12

Conversion

Incredible19.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$19.87

avg listing price — sweet spot $15–$100

Price range

Great$11.46–$44.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,002.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Market size

Bad$55K

$55K/yr · 14K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, raf-2 frigidaire air filter is a $55K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 40/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

raf-2 frigidaire air filter market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$60K–$79K
units × avg price
Conversion rate
19.5%
Avg BSR
#167
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
7.1%
Avg brand age
22 months
Avg seller age
182 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

20

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Frigidaire57%
  • S SMILEFIL18%
  • PANDEELS12%
  • Mist9%
  • LEOPO2%
  • Delushaka2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -3.1% search growth over the last 90 days.
350250Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.2×

Top raf-2 frigidaire air filter search terms

  • frigidaire air filter replacement raf-25K/yr
  • raf-2 frigidaire air filter replacement7K/yr
  • pureair replacement refrigerator air filter raf-23K/yr
All search terms

Top raf-2 frigidaire air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$22K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about raf-2 frigidaire air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall39%

“Fit perfectly”

Filtration15%

“Easy installation and a great value, getting three filters at a good price”

Advertised Vs Actual Product13%

“As advertised”

Value For Money11%

“Good price”

Quality-Overall10%

“I'm so glad I now know I can save money for the same quality air filter”

Smell6%

“Keeps my refrigerator smelling good”

Ease Of Use4%

“Easy to use and fits perfectly”

Material Quality2%

“quality materials are equal”

What buyers complain about

Filtration25%

“Filter will not lock”

Functionality-Overall25%

“Did not work”

Instructions/User Manual/Troubleshooting25%

“List to instructions. They didn't list to the specific place it was suppose to be at on a table”

Value For Money13%

“They are a little pricey”

Top return reasons

Size-Overall68%
Compatibility-Overall14%
Filtration8%
Product Condition3%
Advertised Vs Actual Product3%
Value For Money2%
Defective Material/Parts1%
Functionality-Overall1%
Leak-Proof0%
Ease Of Cleaning0%

Common questions

Is raf-2 frigidaire air filter profitable to sell on Amazon United States?
The niche generates $55K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (40/100).
How competitive is the raf-2 frigidaire air filter niche?
6 brands and 20 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in raf-2 frigidaire air filter?
Top complaints mined from reviews: Filtration, Functionality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.9%.
When does demand for raf-2 frigidaire air filter peak?
Demand peaks in Jan–Feb–Mar; the busiest month runs 3.2× the quietest.
What does it cost to enter the raf-2 frigidaire air filter niche?
Listings span $11.46–$44.12; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.