How competitive is the Protec Humidifier Filter niche on Amazon United States?

4 brands and 16 sellers compete in Protec Humidifier Filter on Amazon United States. The top 5 Protec Humidifier Filter products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Protec Humidifier Filter?

Protec Humidifier Filter buyers on Amazon United States complain most about Size-Overall, Advertised Vs Actual Product, Filtration, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Protec Humidifier Filter niche?

Protec Humidifier Filter sells for $19.69 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $10.99–$32.60. The average incumbent carries 2,159 reviews — the moat a new listing must climb.

Protec Humidifier Filter

soft demand (-54.4% this quarter) — Protec Humidifier Filter doesn't clear our bar today.

Flapen Score

Skip it

Ranks 782 of 845 Appliances niches · −11 vs the category median of 45

This niche Category average · 845 niches

Is Protec Humidifier Filter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Protec Humidifier Filter is a $41K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 34/100.

Protec Humidifier Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.4% over the last 90 days and 16.5% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr3K

Search volume / yr-54.4%13K

Conversion rate16.5%

Avg price$19.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 16

Top-5 product click share92%

Open market0%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 8 products

Top Protec Humidifier Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Protec Extended Life Humidifier Replacement Filter 1 Count

Price: $11.76
Rating: 4.5/5
Reviews: 6,332
Age: 22y ago

WF2 Humidifier Filter for Kaz Vicks - V3100 V3500 V3700 V3800 V3900 3020 Series Protec PWF2 VEV400 Cool Mist Vaporizer Humidifiers (Pack of 4) White

Price: $19.07
Rating: 4.7/5
Reviews: 370
Age: 3y ago

Ximoon WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier 4 Pack

Price: $20.10
Rating: 4.7/5
Reviews: 2,117
Age: 6y ago

Protec Extended Life Humidifier Replacement Filter 3 Pack

Price: $22.99
Rating: 4.5/5
Reviews: 6,332
Age: 10y ago

Ximoon WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier 2 Pack

Price: $15.17
Rating: 4.7/5
Reviews: 2,117
Age: 9y ago

Newest

by launch date

6x WF2 Filter Fits Protec PWF2 Wicking Filter For Vicks Humidifier VEV400

Price: $24.86
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

8x WF2 Filter Fits Protec PWF2 Wicking Filter For Vicks Humidifier VEV400

Price: $32.60
Rating: 5.0/5
Reviews: 2
Age: 6mo ago

2x WF2 Filter Fits Protec PWF2 Wicking Filter For Vicks Humidifier VEV400

Price: $10.99
Rating: 5.0/5
Reviews: 4
Age: 6mo ago

WF2 Humidifier Filter for Kaz Vicks - V3100 V3500 V3700 V3800 V3900 3020 Series Protec PWF2 VEV400 Cool Mist Vaporizer Humidifiers (Pack of 4) White

Price: $19.07
Rating: 4.7/5
Reviews: 370
Age: 3y ago

Ximoon WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier 4 Pack

Price: $20.10
Rating: 4.7/5
Reviews: 2,117
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Protec41%
Alocs28%
Ximoon23%
UpStart Components8%

Protec Humidifier Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR16.5%Products8Brands4Top 5 Brands100%OOS Rate11.1%Rating4.8★Reviews2,159Avg BSR#2,163

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.9×

Top Protec Humidifier Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protec pwf2 replacement wicking filter6K/yr -58.7%20.8% conv.
protec humidifier filter4K/yr -37.4%13.0% conv.
protec pwf2 filter for vicks humidifier2K/yr -63.8%7.8% conv.

What reviews say buyers love and hate about Protec Humidifier Filter

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Advertised Vs Actual Product24%

“Just what i needed”

Size-Overall24%

“Amazing fit”

Filtration13%

“We have had no issues with these filters”

Value For Money13%

“Great deal”

Quality-Overall11%

“No complaints”

What buyers complain about

88% of reviews

Size-Overall38%

“Did not fit”

Advertised Vs Actual Product25%

“Wrong advertising information”

Filtration13%

“Perfect replacement, wife bought wrong humidifier. wrong being one that needs a filter to begin with”

Humidification13%

“The filter did not fit my humidifier”

Protec Humidifier Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

53%

2Filtration

19%

3Compatibility-Overall

4Humidification

5Functionality-Overall

Common Protec Humidifier Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protec Humidifier Filter 34/100 on Amazon United States — Skip it. The niche generates $41K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -54.4% over the last 90 days.