oven liners for bottom of oven
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.0M$2.0M/yr · 1.3M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good$6.03–$24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,944.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oven liners for bottom of oven is a $2.0M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
oven liners for bottom of oven market data
- Units sold / yr
- 150K–200K
- avg 12,500–15,000/product
- Revenue / yr
- $1.7M–$2.3M
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
3%
- Linda's Essentials34%
- Buself30%
- ThreadNanny18%
- Cooks Innovations8%
- YTFGGY3%
- SkyStage3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -22.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top oven liners for bottom of oven search terms
- oven liners for bottom of oven635K/yr
- oven liner187K/yr
- oven liners123K/yr
- oven mat for bottom of oven73K/yr
- oven liners for bottom of electric oven62K/yr
- oven mat41K/yr
- silicone oven liners34K/yr
- oven protectors for bottom of oven16K/yr
- oven liners for bottom of gas oven25K/yr
- oven matt liner for bottom of electric oven16K/yr
Top oven liners for bottom of oven products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Mats 17x25 Non-Stick Reusable Liner for Electric Gas Toaster Ovens Grills - BPA & PFOA Free Kitchen Accessory to Keep Oven Clean (Black)
Linda's Essentials$9.474.7★27,751 rev
Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Oven Mats 17x 25 Reusable Matt Liner for Electric Gas Toaster Ovens & Grills BPA & PFOA Free Kitchen Essentials Black
Buself$7.834.7★2,295 rev
Oven Liners for Bottom of Oven - Thick Heavy Duty 17 x 25 2 Pack Non-Stick Reusable Mats - BPA & PFOA Free Protector for Electric Gas Microwave & BBQ Grill Liner - Easy Clean & Heat Resistant
ThreadNanny$9.774.6★44,621 rev
Cooks Innovations Non-Stick Oven Protector Mat - Heavy Duty Nonstick Oven Rack Liners to Protect Convection Electric Gas & Microwave Ovens - BPA & PFOA Free Heat Resistant Baking Mat
Cooks Innovations$13.534.6★23,617 rev
3 Pack Oven Liners for Bottom of Oven 17x25 Large Heavy Duty Non-Stick Reusable Oven Mat for Electric Gas Toaster & Convection Ovens - BPA & PFOA Free Dishwasher Safe Kitchen Essentials Black
Buself$9.844.7★1,780 rev
Newest
by launch date
3 Pack Oven Liners for Bottom of Oven 17x 25 Non-Stick Reusable Oven Mat
SkyStage$7.49188 rev
Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Oven Mats 17x 25 Reusable Matt Liner for Electric Gas Toaster Ovens & Grills BPA & PFOA Free Kitchen Essentials Black
Buself$7.832,295 rev
Aluminum Oven Liners for Bottom of Oven (10 Pack) Disposable Foil Oven Liners for Bottom of Oven Oven Drip Pans Oven Liners for Bottom of Electric Oven and Gas Oven Oven Liner 18.5 x 15.5
Linda's Essentials$24.64344 rev
3 Pack Oven Liners for Bottom of Oven 17x25 Large Heavy Duty Non-Stick Reusable Oven Mat for Electric Gas Toaster & Convection Ovens - BPA & PFOA Free Dishwasher Safe Kitchen Essentials Black
Buself$9.841,780 rev
Oven Liners for Bottom of Oven - 5 Pack Large Heavy Duty Mats 17x25 Non-Stick Reusable Liner for Electric Gas Toaster Ovens Grills - Kitchen Accessory to Keep Oven Clean (5 Black)
YTFGGY$10.28791 rev
Trending
90-day click momentum3 Pack Oven Liners for Bottom of Oven 17x 25 Non-Stick Reusable Oven Mat
SkyStage$7.494.7★
Aluminum Oven Liners for Bottom of Oven (10 Pack) Disposable Foil Oven Liners for Bottom of Oven Oven Drip Pans Oven Liners for Bottom of Electric Oven and Gas Oven Oven Liner 18.5 x 15.5
Linda's Essentials$24.644.8★
Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Oven Mats 17x 25 Reusable Matt Liner for Electric Gas Toaster Ovens & Grills BPA & PFOA Free Kitchen Essentials Black
Buself$7.834.7★
Cooks Innovations Non-Stick Oven Liner 1 Pack BPA-Free Heat Resistant Mat
Cooks Innovations$15.804.6★
Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Mats 17x25 Non-Stick Reusable Liner for Electric Gas Toaster Ovens Grills - BPA & PFOA Free Kitchen Accessory to Keep Oven Clean (Black)
Linda's Essentials$9.474.7★
What buyers say about oven liners for bottom of oven
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans easily”
“Correct size”
“They appear to be a good quality mat”
“Works as advertised”
“Easier to use”
“Great value”
“Great for baking”
“prevents spills”
“Works to keep oven clean from spills and splatter”
“Very durable”
What buyers complain about
“Smell terrible”
“Too small”
“Does not clean as easily as stated”
“eventually something spills or drips”
“Thinner material than expected”
“Not as described”
“i never came close to that degree of heat”
“Garbage”
“did not hold up”
“it did not work”
Top return reasons
Common questions
- Is oven liners for bottom of oven profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the oven liners for bottom of oven niche?
- 8 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in oven liners for bottom of oven?
- Top complaints mined from reviews: Smell, Size-Overall, Ease Of Cleaning. The return rate is 1.3%.
- When does demand for oven liners for bottom of oven peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the oven liners for bottom of oven niche?
- Listings span $6.03–$24.64; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 12,945 reviews — the moat a new listing must climb.