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Oven Liners for Bottom of Oven

Fail

The top 5 brands take 95% of clicks, so Oven Liners for Bottom of Oven is a Fail.

Flapen Score
47
47 / 100
Top 38% of 845 Appliances niches · +2 vs the category median of 45
Market size
$1.8M/yr1.3M searches / yr
90-day growth
-13.7%search demand this quarter
Competition
82%top-5 click share · 7 brands · 11 sellers

Flapen Score

Oven Liners for Bottom of Oven against its category

The dotted line is the Appliances average. Past it, Oven Liners for Bottom of Oven is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven Liners for Bottom of Oven market on Amazon at a glance

Shoppers on Amazon United States searched for Oven Liners for Bottom of Oven 1.3M times last year and spent an estimated $1.8M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
11.7%
Market size, estimated
$1.8Ma year
Peak month
December1.9× the quietest month
Top search term
oven liners for bottom of oven634K searches a year

02 · Price

A sale here is worth $11.81.

Listings sell for $11.81 on average, from $7.39 to $24.66. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $11.81 that is $148K to $177K a year per listing.

Average price
$11.81under the $15 to $100 sweet spot
Price range
$7.39–$24.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
$148K–$177K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Oven Parts & Accessories. It carries 14,164 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Oven Parts & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
14,164per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Oven Liners for Bottom of Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

2%

  • Brand 135%
  • Brand 233%
  • Brand 316%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Oven Liners for Bottom of Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Oven Liners for Bottom of Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oven liners for bottom of oven634K/yr
  • oven liner186K/yr
  • oven liners122K/yr
  • oven mat for bottom of oven73K/yr
  • oven liners for bottom of electric oven60K/yr
  • oven mat41K/yr
  • silicone oven liners34K/yr
  • oven protectors for bottom of oven16K/yr
  • oven liners for bottom of gas oven24K/yr
  • oven matt liner for bottom of electric oven16K/yr

Reviews and returns

What reviews say buyers love and hate about Oven Liners for Bottom of Oven

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
9%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Too small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oven Liners for Bottom of Oven questions

Answered from the same tracked data.