How competitive is the Nutone 696n-r02 B Unit niche on Amazon United States?

7 brands and 33 sellers compete in Nutone 696n-r02 B Unit on Amazon United States. The top 5 Nutone 696n-r02 B Unit products take 86% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Nutone 696n-r02 B Unit?

Nutone 696n-r02 B Unit buyers on Amazon United States complain most about Noise Level, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 3.8%.

What does it cost to enter the Nutone 696n-r02 B Unit niche?

Nutone 696n-r02 B Unit sells for $25.51 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $20.96–$36.21. The average incumbent carries 373 reviews — the moat a new listing must climb.

Nutone 696n-r02 B Unit

a concentrated shelf (top 5 take 86% of clicks) — Nutone 696n-r02 B Unit doesn't clear our bar today.

Flapen Score

Skip it

Ranks 606 of 845 Appliances niches · −5 vs the category median of 45

This niche Category average · 845 niches

Is Nutone 696n-r02 B Unit profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Nutone 696n-r02 B Unit is a $84K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 40/100.

Nutone 696n-r02 B Unit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.9% over the last 90 days and 9.3% of searches end in a purchase.

$84K

revenue / yr

Units sold / yr5K

Search volume / yr-3.9%36K

Conversion rate9.3%

Avg price$25.51

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 33

Top-5 product click share86%

Open market6%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Nutone 696n-r02 B Unit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sones S97012026 Fan Assembly

Price: $21.56
Rating: 4.5/5
Reviews: 723
Age: 2y ago

696N-R02 B Unit for NuTone S97012026 Fan Broan 688 Replacement Fan Motor

Price: $21.00
Rating: 4.6/5
Reviews: 453
Age: 2y ago

Broan-NuTone S97012026 Fan

Price: $34.52
Rating: 4.7/5
Reviews: 1,310
Age: 11y ago

696N-R02 B Unit for Broan NuTone S97012026 Fan Motor 688 Replacement 50CFM

Price: $22.77
Rating: 4.7/5
Reviews: 129
Age: 2y ago

Upgrade C350BN B Unit 50CFM Fan Compatible with Nutone 696N(695) B Unit C-350C2/VC-307C2ND B C-350/370A-A Units Only VC305C2N VC305AN 690-A 696NC Bathroom Fan 2.0 Sone 8 x7 1/8

Price: $26.39
Rating: 4.5/5
Reviews: 245
Age: 2y ago

Newest

by launch date

696N-R02 B Unit Bathroom Exhaust Fan Assembly Replacement S97012026

Price: $36.21
Rating: 3.8/5
Reviews: 36
Age: 9mo ago

696N-R02 B Unit Motor Replacement S97012026 Fan Assembly for Broan 688-K 688-J 688-H 663-H 688K 688J 688H Nutone 696N-R02 B 696N-R01 B 695-R02 B 696N-R03 B Bathroom Exhaust Fan Motor 50CFM

Price: $23.37
Rating: 4.5/5
Reviews: 91
Age: 1y ago

Broan-NuTone Genuine Replacement Motor/Wheel for 50 CFM Bathroom Fans Fits Select Models

Price: $22.83
Rating: 4.5/5
Reviews: 255
Age: 1y ago

696N-R02 B Unit for NuTone S97012026 Fan Broan 688 Replacement Fan Motor

Price: $21.00
Rating: 4.6/5
Reviews: 453
Age: 2y ago

696N-R02 B Unit for Broan NuTone S97012026 Fan Motor 688 Replacement 50CFM

Price: $22.77
Rating: 4.7/5
Reviews: 129
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Motoasis50%
CLLOMAGY25%
Broan-NuTone11%
JIANBENKJ5%
WINWEITGO4%
Brvclon3%
Open — no brand owns it (1 brand, 2%)

Nutone 696n-r02 B Unit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR9.3%Products9Brands7Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews373Avg BSR#296

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Top Nutone 696n-r02 B Unit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nutone 696n b unit replacement5K/yr +19.8%6.3% conv.
nutone 696n-r02 b unit8K/yr -41.1%12.3% conv.
nutone 696n5K/yr +2.7%4.0% conv.
broan 688-k4K/yr +10.5%10.7% conv.
broan 688-k replacement motor5K/yr -6.3%13.9% conv.
broan 688 replacement3K/yr +66.8%6.9% conv.
s970120263K/yr +23.7%9.0% conv.
broan 688 replacement motor4K/yr -28.3%6.3% conv.

What reviews say buyers love and hate about Nutone 696n-r02 B Unit

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Size-Overall31%

“Exact fit”

Assembly/Installation19%

“Installed great,”

Noise Level13%

“Very quiet”

Advertised Vs Actual Product6%

“As advertised”

Efficiency6%

“works very well”

What buyers complain about

72% of reviews

Noise Level31%

“Very loud”

Size-Overall17%

“It was too large”

Quality-Overall8%

“Very obvious problem no quality control”

Durability4%

“Completely died in less than a week”

Defective Material/Parts3%

“had issues with other similiar items”

Nutone 696n-r02 B Unit return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

57%

2Compatibility-Overall

3Noise Level

4Defective Material/Parts

5Advertised Vs Actual Product

Common Nutone 696n-r02 B Unit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nutone 696n-r02 B Unit 40/100 on Amazon United States — Skip it. The niche generates $84K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -3.9% over the last 90 days.