Is mswf ge water filter profitable to sell on Amazon United States?

The niche generates $65K/yr across 8 tracked products. 90-day search growth is +12.4%. Flapen's verdict: Skip it (45/100).

How competitive is the mswf ge water filter niche?

6 brands and 14 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in mswf ge water filter?

Top complaints mined from reviews: Filtration, Quality-Overall, Value For Money. The return rate is 2.3%.

When does demand for mswf ge water filter peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the mswf ge water filter niche?

Listings span $16.32–$38.93; the average listing price is $25.60 (sweet spot $15–$100). The average incumbent carries 1,149 reviews — the moat a new listing must climb.

mswf ge water filter

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.60

avg listing price — sweet spot $15–$100

Price range

Incredible$16.32–$38.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good1,148.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.4%

90-day search growth — must beat 0% to launch

Market size

Bad$65K

$65K/yr · 12K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mswf ge water filter is a $65K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

mswf ge water filter market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $77K–$102K; units × avg price
Conversion rate: 21.3%
Avg BSR: #626
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 4.4%
Avg brand age: 81 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

GE52%
Waterdrop21%
ICEPURE13%
YPMQY7%
PURELINE4%
Mist3%

Demand & seasonality

Weekly Amazon search volume, last 106 weeks — +12.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top mswf ge water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GE MSWF Refrigerator Water Filter | Certified to Reduce Lead Sulfer and 50+ Other Impurities| Pack of 1

GE$32.104.6★3,028 rev

ICEPURE MSWF Refrigerator Water Filter Compatible with GE MSWF SmartWater 101820A 101821B 101821 RWF1500A 3 PACK

ICEPURE$27.344.4★520 rev

Waterdrop MSWF NSF 42&372 Certified Refrigerator Water Filter 3 Pack

Waterdrop$30.704.6★2,162 rev

Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 3 Pack

Waterdrop$25.684.7★614 rev

MSWF Water Filter Replacement Compatible with GE MSWF 101820A 101821B RWF1500A MSWFDS Pack of 2 By YPMQY

YPMQY$17.043.8★22 rev

Newest

by launch date

MSWF Water Filter Replacement Compatible with GE MSWF 101820A 101821B RWF1500A MSWFDS Pack of 2 By YPMQY

YPMQY$17.0422 rev

1y ago

Waterdrop MSWF NSF 42&372 Certified Refrigerator Water Filter 3 Pack

Waterdrop$30.702,162 rev

2y ago

ICEPURE MSWF Refrigerator Water Filter Compatible with GE MSWF SmartWater 101820A 101821B 101821 RWF1500A 3 PACK

ICEPURE$27.34520 rev

6y ago

Mist MSWF Refrigerator Water Filter Replacement Compatible with GE Models: 101820A 101821B 101821 1 Pack - Mist

Mist$16.71571 rev

7y ago

Pureline MSWF Replacement for GE MSWF RWF1500A 101820A 101821B Refrigerator Water Filter - Reduces Bad Taste & Odor (3 Pack)

PURELINE$38.931,156 rev

7y ago

What buyers say about mswf ge water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration37%

“Im very happy with this GE MSWF water filter”

Advertised Vs Actual Product15%

“works exactly as expected”

Size-Overall12%

“Nice fit”

Value For Money11%

“Great value”

Functionality-Overall7%

“other than that, works fine”

Quality-Overall7%

“Great product”

Spray/Flow4%

“delivers a great stream of water”

Strength3%

“Effective”

What buyers complain about

Filtration38%

“so I suspect there isn't as much filteration going on inside these water filters”

Quality-Overall19%

“They are quality nade”

Value For Money15%

“These are expensive”

Noise Level7%

“There was a loud whistling noise from the refrigerator”

Water Resistance5%

“The filters for some reason must have came from a bad production lot because they wouldnt let the water through”

Size-Overall4%

“It didn't fit”

Assembly/Installation4%

“It was hard to install”

Compatibility-Overall4%

“Not a fit for my GE”

Top return reasons

Size-Overall37%

Compatibility-Overall22%

Filtration20%

Functionality-Overall4%

Leak-Proof3%

Advertised Vs Actual Product3%

Value For Money3%

Product Condition2%

Water Resistance2%

Connectivity-Overall1%

Common questions

Is mswf ge water filter profitable to sell on Amazon United States?: The niche generates $65K/yr across 8 tracked products. 90-day search growth is +12.4%. Flapen's verdict: Skip it (45/100).
How competitive is the mswf ge water filter niche?: 6 brands and 14 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in mswf ge water filter?: Top complaints mined from reviews: Filtration, Quality-Overall, Value For Money. The return rate is 2.3%.
When does demand for mswf ge water filter peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the mswf ge water filter niche?: Listings span $16.32–$38.93; the average listing price is $25.60 (sweet spot $15–$100). The average incumbent carries 1,149 reviews — the moat a new listing must climb.