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Mswf Ge Water Filter

Fail

The top 5 brands take 97% of clicks, so Mswf Ge Water Filter is a Fail.

Flapen Score
46
46 / 100
Top 43% of 845 Appliances niches · +1 vs the category median of 45
Market size
$52K/yr12K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
87%top-5 click share · 6 brands · 19 sellers

Flapen Score

Mswf Ge Water Filter against its category

The dotted line is the Appliances average. Past it, Mswf Ge Water Filter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mswf Ge Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Mswf Ge Water Filter 12K times last year and spent an estimated $52K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
13.9%
Market size, estimated
$52Ka year
Peak month
August1.3× the quietest month
Top search term
mswf ge water filter7K searches a year

02 · Price

A sale here is worth $31.06.

Listings sell for $31.06 on average, from $16.20 to $73.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $31.06 that is $8K to $16K a year per listing.

Average price
$31.06inside the $15 to $100 sweet spot
Price range
$16.20–$73.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #741 within Refrigerator Parts & Accessories. It carries 1,066 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
8.8%
Average rank
#741in Refrigerator Parts & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,066per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Mswf Ge Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

19

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 229%
  • Brand 313%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Mswf Ge Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Mswf Ge Water Filter

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Filtration”
35%of negative reviews mention “Filtration”
2.3%of orders come back
“so I suspect there isn't as much filteration going on inside these water filters”
A buyer, on “Filtration”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mswf Ge Water Filter questions

Answered from the same tracked data.