Mini Fridge
PassMini Fridge scores 65 out of 100, a Pass. Shoppers spend an estimated $48.4M a year here, search demand grew +30.7% this quarter, and an estimated 2.9% of orders come back.
- Flapen Score
- 65 / 100Top 1% of 845 Appliances niches · +20 vs the category median of 4565
- Market size
- $48.4M/yr40.5M searches / yr
- 90-day growth
- +30.7%search demand this quarter
- Competition
- 22%top-5 click share · 27 brands · 52 sellers
Flapen Score
Mini Fridge against its category
The dotted line is the Appliances average. Past it, Mini Fridge is stronger. Inside it, weaker.
Market
The Mini Fridge market on Amazon at a glance
Shoppers on Amazon United States searched for Mini Fridge 40.5M times last year and spent an estimated $48.4M. The top 5 brands take 52% of clicks. Demand peaks in Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 40.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48.4M a year.
- Searches, last 12 months
- 40.5M
- Growth, 90 days vs prior 90
- +30.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $48.4Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- mini fridge21.1M searches a year
02 · Price
A sale here is worth $147.51.
Listings sell for $147.51 on average, from $25.83 to $1660.64. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 3,000 to 4,000 of them. At $147.51 that is $443K to $590K a year per listing.
- Average price
- $147.51above the $15 to $100 sweet spot
- Price range
- $25.83–$1660.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $443K–$590K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #32 within Refrigerators, Freezers & Ice Makers. It carries 2,306 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 68%
- Out of stock, average day
- 3.8%
- Average rank
- #32in Refrigerators, Freezers & Ice Makers
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 2,306per listing
- Listings tracked
- 94
04 · Newcomers
27 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 27 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 27Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mini Fridge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
52
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
22%
Top 20: 52%
Open market
43%
- Brand 121%
- Brand 210%
- Brand 310%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Mini Fridge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Mini Fridge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini fridge21.1M/yr
- refrigerator5.3M/yr
- mini fridge with freezer3.0M/yr
- fridge1.7M/yr
- mini fridge for bedroom1.8M/yr
- small refrigerator1.2M/yr
- mini refrigerator959K/yr
- small fridge769K/yr
- beverage refrigerator729K/yr
- dorm fridge471K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Fridge
We read the reviews and the return reasons for every product selling here.
“Broke after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Fridge questions
Answered from the same tracked data.