Is midea water filter profitable to sell on Amazon United States?

The niche generates $93K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the midea water filter niche?

9 brands and 22 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in midea water filter?

Top complaints mined from reviews: Filtration, Compatibility-Overall, Durability. The return rate is 1.7%.

When does demand for midea water filter peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the midea water filter niche?

Listings span $20.01–$44.19; the average listing price is $31.79 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.

midea water filter

Worth a look

Shows a thin review moat (97 avg reviews), but a small market ($93K/yr) keeps it on the watch list.

Review moat

Incredible96.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$31.79

avg listing price — sweet spot $15–$100

Price range

Incredible$20.01–$44.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Growth

Good+21.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad$93K

$93K/yr · 28K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, midea water filter is a $93K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

midea water filter market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $127K–$159K; units × avg price
Conversion rate: 10.3%
Avg BSR: #523
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 1.7%
Avg brand age: 50 months
Avg seller age: 202 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Midea32%
Caehomly18%
MARGAR16%
MARRIOTTO14%
Waterdrop6%
PERCOLA5%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +21.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top midea water filter search terms

midea refrigerator water filter7K/yr +26.0%8.7% conv.
midea water filter replacement5K/yr +98.7%7.1% conv.
midea water filter4K/yr -4.0%7.6% conv.
miwf62003K/yr +19.5%14.2% conv.
miwf6200 water filter replacement4K/yr -7.8%20.9% conv.
midea fridge water filter2K/yr +50.4%10.1% conv.
midea water filter miwf62003K/yr -27.3%17.7% conv.

All search terms

Top midea water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Midea MIWF6200 Refrigerator Water Filter 200 Gallon

Midea$36.474.7★464 rev

MIWF6200 Water Filter Cartridge for Midea MRS26D5AST MIWF6200 MF-2008-R2

Caehomly$27.654.7★162 rev

MARRIOTTO MIWF6200 Water Filter Replacement for Midea MIWF6200 2 Pack

MARRIOTTO$34.314.6★106 rev

MIWF6200 Water Filter Filter Cartridge Compatible with Midea MRS26D5AST and MRQ22D7AST Models Water Filters MIWF6200 Water Filter Replacement for Sharp SJWF200 Filters (3 PACK)

MARGAR$44.194.6★55 rev

MIWF6200 Water Filter Filter Cartridge Compatible with Midea MRS26D5AST and MRQ22D7AST Models Water Filters MIWF6200 Water Filter Replacement for Sharp SJWF200 Filters (1 PACK)

MARGAR$23.764.6★55 rev

Newest

by launch date

MIWF6200 Water Filter Cartridge for Midea MRS26D5AST MIWF6200 MF-2008-R2

Caehomly$27.65162 rev

7mo ago

Waterdrop MIWF6200 Water Filter Replacement for Midea MIWF6200

Waterdrop$20.0111 rev

10mo ago

Waterdrop MIWF6200 Water Filter Replacement for Midea MIWF6200 2 Pack

Waterdrop$30.563 rev

10mo ago

MIWF6200 Water Filter Replacement Compatible with Midea MF-2008-R2 Sharp SJWF200 Thor Kitchen WF200 Zline MIWFT2100 Insignia NS-WF26SS0-1 Twist-in Refrigerator Water Filter (1 Pack)

MMFILTER$22.249 rev

1y ago

MIWF6200 Water Filter Filter Cartridge Compatible with Midea MRS26D5AST and MRQ22D7AST Models Water Filters MIWF6200 Water Filter Replacement for Sharp SJWF200 Filters (3 PACK)

MARGAR$44.1955 rev

1y ago

What buyers say about midea water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“Fits fine”

Value For Money21%

“Much cheaper”

Filtration14%

“Good filters”

Quality-Overall6%

“Overall, for well, easy to install and do a great job”

Advertised Vs Actual Product5%

“Works as described”

Assembly/Installation4%

“Installation was easy”

Ease Of Use3%

“Easy to place in the refrigerator”

Efficiency2%

“They work great”

Compatibility-Overall2%

“They are definitely compatible”

Product Condition2%

“New new”

What buyers complain about

Filtration28%

“this filter requires you to flush it out”

Compatibility-Overall12%

“This filter does not fit Midea refrigerator”

Durability10%

“This brand does not last as long as the Insignia brand”

Material Quality8%

“Not made of aluminum”

Functionality-Overall4%

“Don't order this it wont work after 15 days”

Ice Maker4%

“ice maker started making less ice”

Value For Money4%

“the price is ridiculous expensive”

Assembly/Installation4%

“It was incredibly difficult to both install and remove”

Instructions/User Manual/Troubleshooting3%

“I only wished it came with instructions”

Leak-Proof2%

“I also noticed that the part that attaches to the refrigerator seems to fit there seems to be an opening for a leak”

Top return reasons

Size-Overall71%

Compatibility-Overall11%

Filtration10%

Advertised Vs Actual Product2%

Functionality-Overall1%

Value For Money1%

Connectivity-Overall1%

Leak-Proof1%

Spray/Flow0%

Product Condition0%

Common questions

Is midea water filter profitable to sell on Amazon United States?: The niche generates $93K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the midea water filter niche?: 9 brands and 22 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in midea water filter?: Top complaints mined from reviews: Filtration, Compatibility-Overall, Durability. The return rate is 1.7%.
When does demand for midea water filter peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the midea water filter niche?: Listings span $20.01–$44.19; the average listing price is $31.79 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.