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Maytag Dryer Heating Element

Fail

Demand is soft, at -16.3% this quarter, so Maytag Dryer Heating Element is a Fail.

Flapen Score
43
43 / 100
Ranks 495 of 845 Appliances niches · −2 vs the category median of 45
Market size
$84K/yr55K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
73%top-5 click share · 13 brands · 22 sellers

Flapen Score

Maytag Dryer Heating Element against its category

The dotted line is the Appliances average. Past it, Maytag Dryer Heating Element is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maytag Dryer Heating Element market on Amazon at a glance

Shoppers on Amazon United States searched for Maytag Dryer Heating Element 55K times last year and spent an estimated $84K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
5.5%
Market size, estimated
$84Ka year
Peak month
December2.0× the quietest month
Top search term
kenmore dryer heating element29K searches a year

02 · Price

A sale here is worth $27.76.

Listings sell for $27.76 on average, from $18.28 to $45.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $27.76 that is $7K to $14K a year per listing.

Average price
$27.76inside the $15 to $100 sweet spot
Price range
$18.28–$45.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #387 within Dryer Parts & Accessories. It carries 2,759 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#387in Dryer Parts & Accessories
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
2,759per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Maytag Dryer Heating Element products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

13 flat

Sellers

22

Top-5 brand share

79%

Top 20: 98%

Top-5 click share

73%

Top 20: 100%

Open market

18%

  • Brand 128%
  • Brand 224%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (7 brands, 18%)

Demand

Maytag Dryer Heating Element search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Maytag Dryer Heating Element search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenmore dryer heating element29K/yr
  • heating element for kenmore dryer8K/yr
  • kenmore 80 series dryer heating element5K/yr
  • kenmore heating element for dryer6K/yr
  • estate dryer heating element4K/yr
  • dryer coil replacement2K/yr

Reviews and returns

What reviews say buyers love and hate about Maytag Dryer Heating Element

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Durability”
4.0%of orders come back
“Breaks easily”
A buyer, on “Durability”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Maytag Dryer Heating Element questions

Answered from the same tracked data.