Is low profile microwave profitable to sell on Amazon United States?

The niche generates $261K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (35/100).

How competitive is the low profile microwave niche?

10 brands and 28 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in low profile microwave?

Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 5.5% — above our launch gate.

When does demand for low profile microwave peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the low profile microwave niche?

Listings span $105.34–$721.00; the average listing price is $391.62 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.

low profile microwave

Skip it

Prices mostly outside the sweet spot ($105.34–$721.00) — this niche doesn't clear our bar today.

Review moat

Great322.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$261K

$261K/yr · 115K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Avg price

Bad$391.62

avg listing price — sweet spot $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$105.34–$721.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon United States niche tracking, low profile microwave is a $261K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 35/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

low profile microwave market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $98K–$196K; units × avg price
Conversion rate: 0.6%
Avg BSR: #135
Page quality: 0%
Prime: 93%
Sponsored: 60%
Out of stock: 14.0%
Avg brand age: 63 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

Midea34%
Profile14%
GE12%
COSMO10%
Samsung9%
thermomate6%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 107 weeks — -3.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top low profile microwave search terms

low profile microwave37K/yr -5.0%0.2% conv.
low profile microwave over the range24K/yr -10.5%0.2% conv.
low profile over the range microwave15K/yr +17.5%0.3% conv.
slim microwave over the range13K/yr +14.8%0.3% conv.
slim microwave13K/yr -13.4%0.2% conv.
slim over the range microwave10K/yr -6.2%0.5% conv.
whirlpool low profile microwave3K/yr -26.4%0.4% conv.

All search terms

Top low profile microwave products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Midea Over the Range Microwave Oven 1.2 Cu.Ft 1000W Stainless Steel

Midea$411.444.3★93 rev

30 in. Stellar Coll 1.2 cu ft Slim Over the Range Microwave Vent Fan Black

COSMO$438.514.4★498 rev

SAMSUNG 1.1 Cu Ft Smart SLIM Over the Range Microwave Oven w/ 550 CFM Hood Vent Wi-Fi Voice Control LED Light Bar Sensor Cook 1100 Watt ME11A7710DS/AA Fingerprint Resistant Stainless Steel

Samsung$448.703.7★88 rev

GE 30 Over-the-Range Microwave 1.6 Cu. Ft. 1000 Watts 300 CFM Hood Vent LED Lighting Auto Defrost Easy Mount Install Stainless Steel JVM3160RFSS

GE$213.904.1★1,378 rev

GE Profile PCHK11S1WSS 1.1 Cu Ft Countertop Microwave 800W Sensor Cooking Scan-to-Cook Wi-Fi Enable Built-In Capable Stainless Steel

Profile$443.274.4★110 rev

Newest

by launch date

GE Profile 30 Over-the-Range Low Profile Microwave 1.2 Cu. Ft. 1000 Watts 400 CFM Hood Vent LED Lighting Auto Defrost Installer-Friendly Black UVM9125DYBB

Profile$435.154 rev

1mo ago

GE Profile 30 Over-the-Range Low Profile Microwave 1.2 Cu. Ft. 1000 Watts 400 CFM Hood Vent LED Lighting Auto Defrost Installer-Friendly White UVM9125DYWW

Profile$450.544 rev

1mo ago

ThermoMate 30 Over the Range Low Profile Microwave Oven with Sensor Cooking 1.2 Cu.Ft Slim 1000 Cooking Watts Voice Control Multi-Stage Cooking 400 CFM

thermomate$492.438 rev

10mo ago

Kenmore KMOMJK12S2SW-10 Low Profile Over The Range Microwave Hood Combination Steam & Sensor Cooking 11 Power Levels 1.2 Cu Ft Stainless Steel

Kenmore$421.950 rev

10mo ago

GE Profile PCHK11S1WSS 1.1 Cu Ft Countertop Microwave 800W Sensor Cooking Scan-to-Cook Wi-Fi Enable Built-In Capable Stainless Steel

Profile$443.27110 rev

11mo ago

What buyers say about low profile microwave

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Fit like a glove”

Quality-Overall13%

“It looks very well made”

Value For Money9%

“Good for the price”

Ease Of Use9%

“Easy to use”

Heating5%

“heats very well”

Design-Overall5%

“It looks very well made”

Noise Level4%

“Quiet and gets the job done”

Advertised Vs Actual Product3%

“Exactly what I needed”

Touch/Button Controls3%

“the buttons are easy to understand”

Functionality-Overall3%

“Good and efficient”

What buyers complain about

Durability16%

“broke 1st day”

Touch/Button Controls10%

“then none of the other buttons work”

Quality-Overall8%

“Quality control needs improvement”

Size-Overall7%

“The dimensions were off”

Instructions/User Manual/Troubleshooting7%

“Instructions inadequate and incomplete”

Heating6%

“the door was closed it would turn on without any heat”

Noise Level5%

“So loud”

Functionality-Overall3%

“it no longer works”

Value For Money3%

“Price was slightly better here”

Ease Of Use3%

“Difficult to use”

Top return reasons

Size-Overall52%

Defective Material/Parts10%

Functionality-Overall6%

Heating5%

Mounting4%

Touch/Button Controls3%

Advertised Vs Actual Product2%

Value For Money2%

Color2%

Assembly/Installation2%

Common questions

Is low profile microwave profitable to sell on Amazon United States?: The niche generates $261K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (35/100).
How competitive is the low profile microwave niche?: 10 brands and 28 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in low profile microwave?: Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 5.5% — above our launch gate.
When does demand for low profile microwave peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the low profile microwave niche?: Listings span $105.34–$721.00; the average listing price is $391.62 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.