Is kitchenaid water filter for refrigerator profitable to sell on Amazon United States?

The niche generates $642K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the kitchenaid water filter for refrigerator niche?

10 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in kitchenaid water filter for refrigerator?

Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.1%.

When does demand for kitchenaid water filter for refrigerator peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the kitchenaid water filter for refrigerator niche?

Listings span $24.68–$54.22; the average listing price is $40.44 (sweet spot $15–$100). The average incumbent carries 17,664 reviews — the moat a new listing must climb.

kitchenaid water filter for refrigerator

Worth a look

Shows a sweet-spot price point ($40.44 avg), but a deep review moat (17,664 avg reviews) keeps it on the watch list.

Avg price

Incredible$40.44

avg listing price — sweet spot $15–$100

Price range

Incredible$24.68–$54.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$642K

$642K/yr · 181K searches

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,663.83

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, kitchenaid water filter for refrigerator is a $642K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kitchenaid water filter for refrigerator market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $506K–$607K; units × avg price
Conversion rate: 8.8%
Avg BSR: #179
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

EveryDrop by Whirlpool38%
KitchenAid33%
Waterdrop8%
EveryDrop7%
SETFEEL4%
JetfiWtr3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +8.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top kitchenaid water filter for refrigerator search terms

kitchenaid refrigerator water filter35K/yr +5.1%5.6% conv.
kitchen aid refrigerator water filter replacement29K/yr +6.6%6.2% conv.
kitchen aid water filters for refrigerators23K/yr +5.1%8.0% conv.
kitchenaid water filter17K/yr +17.4%4.8% conv.
kitchenaid fridge water filter15K/yr +3.4%7.4% conv.
kitchen aid water filter9K/yr +41.8%7.8% conv.
water filter for kitchenaid refrigerator8K/yr +10.0%4.8% conv.
kitchen aid filters for refrigerator7K/yr +0.1%9.3% conv.
water filter for kitchen aid refrigerator6K/yr +19.4%6.3% conv.
kitchenaid filter for refrigerator6K/yr +8.6%8.3% conv.

All search terms

Top kitchenaid water filter for refrigerator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack

EveryDrop by Whirlpool$50.134.7★46,055 rev

KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack

KitchenAid$50.354.7★864 rev

KitchenAid Refrigerator Ice and Water Filter 4 - KAD4RXD1 Single-Pack Green

KitchenAid$48.244.6★489 rev

everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack

EveryDrop$51.104.7★108,589 rev

everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack

EveryDrop by Whirlpool$49.534.7★41,285 rev

Newest

by launch date

JetfiWtr KAD2RXD1 Water Filter 2 KitchenAid Replacement 3 Pack

JetfiWtr$43.1313 rev

5mo ago

UKF8001 Water Filter Replacement for Kitchenaid Whirlpool EDR4RXD1 Fiter 4 Fit Kitchen aid Refrigerator Krfc300ess01 wrx735sdhz00 wrx735sdhz01 UKF8001AXX-200 HDX FMM-2 3 Filter SETFEEL

SETFEEL$27.14121 rev

1y ago

PERCOLA KAD4RXD1 Water Filter Replacement 3-Pack

PERCOLA$37.5471 rev

1y ago

everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack

EveryDrop by Whirlpool$54.222,286 rev

2y ago

Waterdrop EDR3RXD1 Water Filter Replacement for Everydrop Filter 3 3 Pack

Waterdrop$27.365,108 rev

3y ago

What buyers say about kitchenaid water filter for refrigerator

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Decent price”

Filtration19%

“Quality filter”

Size-Overall19%

“Actually fit”

Quality-Overall13%

“Quality, reliable product”

Advertised Vs Actual Product10%

“AS DESCRIBED”

Ease Of Use3%

“Convenient and easy”

Assembly/Installation2%

“Ease of install”

Durability2%

“good for 6 months”

Leak-Proof1%

“doesn't drip”

Efficiency1%

“Works good”

What buyers complain about

Filtration27%

“Not filtering”

Value For Money21%

“Just wish price was a bit lower”

Size-Overall5%

“They were just a smidgen too small”

Durability5%

“Didnt last”

Quality-Overall5%

“Very disappointing quality control”

Leak-Proof5%

“They leak”

Functionality-Overall4%

“it does not perform as expected”

Compatibility-Overall2%

“Is not compatible even though they say it is”

Spray/Flow2%

“the flow is very slow”

Ice Maker2%

“obviously I have no ice either”

Top return reasons

Size-Overall41%

Filtration20%

Compatibility-Overall18%

Value For Money5%

Functionality-Overall3%

Leak-Proof2%

Advertised Vs Actual Product2%

Defective Material/Parts2%

Product Condition2%

Water Resistance1%

Common questions

Is kitchenaid water filter for refrigerator profitable to sell on Amazon United States?: The niche generates $642K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the kitchenaid water filter for refrigerator niche?: 10 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in kitchenaid water filter for refrigerator?: Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.1%.
When does demand for kitchenaid water filter for refrigerator peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the kitchenaid water filter for refrigerator niche?: Listings span $24.68–$54.22; the average listing price is $40.44 (sweet spot $15–$100). The average incumbent carries 17,664 reviews — the moat a new listing must climb.