kitchenaid water filter for refrigerator
Worth a lookShows a sweet-spot price point ($38.86 avg), but a deep review moat (15,181 avg reviews) keeps it on the watch list.
Avg price
Incredible$38.86avg listing price — sweet spot $15–$100
Price range
Incredible$24.04–$54.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good$514K$514K/yr · 183K searches
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,181.29avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, kitchenaid water filter for refrigerator is a $514K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $486K–$583K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 7.2%
- Avg BSR
- #255
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 193 days
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
22
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
12%
- KitchenAid35%
- EveryDrop by Whirlpool33%
- EveryDrop7%
- Waterdrop7%
- SETFEEL3%
- JetfiWtr3%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack
EveryDrop by Whirlpool$49.524.7★45,816 rev
KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack
KitchenAid$50.804.7★851 rev
KitchenAid Refrigerator Ice and Water Filter 4 - KAD4RXD1 Single-Pack Green
KitchenAid$48.604.6★480 rev
everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack
EveryDrop$50.864.7★108,198 rev
everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack
EveryDrop by Whirlpool$49.874.7★41,161 rev
Newest
by launch date
JetfiWtr W10413645A Water Filter 2 Replacement Compatible with Everydrop Filter 2 EDR2RXD1 Whirlpool WHR2RXD1 P9KB2L P9RFKB2L Whirlpool WRX986SIHZ WRF757SDHZ WRF767SDHZ WRF736SDAM 2 Pack
JetfiWtr$33.6812 rev
JetfiWtr KAD2RXD1 Water Filter 2 Replacement Compatible with KitchenAid KRFF577KPS KRFF577KBS KRMF536RPS KRMF536RBS KRQC736RPS KRMF706ESS KRMF706EBS KRFF507HPS 3 Pack
JetfiWtr$42.947 rev
UKF8001 Water Filter Replacement for Kitchenaid Whirlpool EDR4RXD1 Fiter 4 Fit Kitchen aid Refrigerator Krfc300ess01 wrx735sdhz00 wrx735sdhz01 UKF8001AXX-200 HDX FMM-2 3 Filter SETFEEL
SETFEEL$27.14111 rev
PERCOLA KAD4RXD1 Water Filter Replacement Compatible with KitchenAid KAD4RXD1 KitchenAid KRFC300ESS KBFS20EVWH KBFS25EWMS KFCO22EVBL KFCP22EXMP KFCS22EVMS KFIS20XVMS KFXS25RYMS (3 Pack)
PERCOLA$38.3569 rev
everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack
EveryDrop by Whirlpool$54.102,172 rev
Trending
90-day click momentumJetfiWtr W10413645A Water Filter 2 Replacement Compatible with Everydrop Filter 2 EDR2RXD1 Whirlpool WHR2RXD1 P9KB2L P9RFKB2L Whirlpool WRX986SIHZ WRF757SDHZ WRF767SDHZ WRF736SDAM 2 Pack
JetfiWtr$33.685.0★
JetfiWtr KAD2RXD1 Water Filter 2 Replacement Compatible with KitchenAid KRFF577KPS KRFF577KBS KRMF536RPS KRMF536RBS KRQC736RPS KRMF706ESS KRMF706EBS KRFF507HPS 3 Pack
JetfiWtr$42.944.7★
Pureline UKF8001 Refrigerator Water Filter Replacement EDR4RXD1 Everydrop Filter 4 UKF8001AXX-750 UKF8001AXX-200 Maytag UKF8001 Whirlpool EDR4RXD1 4396395 Kenmore 9084 9006 (3 Pack)
PURELINE$39.464.7★
Waterdrop UKF8001 Refrigerator Water Filter 4 Replacement for Whirlpool EDR4RXD1 EveryDrop Filter 4 Maytag UKF8001AXX-750 UKF8001AXX-200 46-9006 Puriclean II WD-F07 3 Filters
Waterdrop$24.694.8★
2-Pack Replacement for KitchenAid KSRB25FHSS02 Refrigerator Water Filter - Compatible with KitchenAid 4396508 4396509 4396510 Fridge Water Filter Cartridge
Upstart Battery$24.044.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best filter”
“Decent price”
“Actually fit”
“Good buy, right product, performs well”
“As described”
“Convenient and easy”
“Ease of install”
“good for 6 months”
“compatibility”
“doesn't drip”
What buyers complain about
“Poor quality filters”
“better price”
“Didnt last”
“They leak”
“They were just a smidgen too small”
“Very disappointing quality control”
“it does not perform as expected”
“the flow is very slow”
“The helper for asking a question said this was compatible It is not”
“Dont use Sears appliance repair”
Top return reasons
Common questions
- Is kitchenaid water filter for refrigerator profitable to sell on Amazon United States?
- The niche generates $514K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the kitchenaid water filter for refrigerator niche?
- 12 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in kitchenaid water filter for refrigerator?
- Top complaints mined from reviews: Filtration, Value For Money, Durability. The return rate is 1.1%.
- When does demand for kitchenaid water filter for refrigerator peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the kitchenaid water filter for refrigerator niche?
- Listings span $24.04–$54.10; the average listing price is $38.86 (sweet spot $15–$100). The average incumbent carries 15,181 reviews — the moat a new listing must climb.
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