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Kitchenaid Water Filter for Refrigerator

Fail

The top 5 brands take 94% of clicks, so Kitchenaid Water Filter for Refrigerator is a Fail.

Flapen Score
48
48 / 100
Top 36% of 845 Appliances niches · +3 vs the category median of 45
Market size
$581K/yr179K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
71%top-5 click share · 7 brands · 16 sellers

Flapen Score

Kitchenaid Water Filter for Refrigerator against its category

The dotted line is the Appliances average. Past it, Kitchenaid Water Filter for Refrigerator is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchenaid Water Filter for Refrigerator market on Amazon at a glance

Shoppers on Amazon United States searched for Kitchenaid Water Filter for Refrigerator 179K times last year and spent an estimated $581K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $581K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
7.8%
Market size, estimated
$581Ka year
Peak month
January1.6× the quietest month
Top search term
kitchenaid refrigerator water filter35K searches a year

02 · Price

A sale here is worth $41.66.

Listings sell for $41.66 on average, from $24.58 to $53.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $41.66 that is $31K to $42K a year per listing.

Average price
$41.66inside the $15 to $100 sweet spot
Price range
$24.58–$53.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$31K–$42K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Refrigerator Parts & Accessories. It carries 19,143 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Refrigerator Parts & Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
19,143per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kitchenaid Water Filter for Refrigerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Brand 144%
  • Brand 231%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kitchenaid Water Filter for Refrigerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Kitchenaid Water Filter for Refrigerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchenaid refrigerator water filter35K/yr
  • kitchen aid refrigerator water filter replacement29K/yr
  • kitchen aid water filters for refrigerators24K/yr
  • kitchenaid water filter16K/yr
  • kitchenaid fridge water filter15K/yr
  • kitchen aid water filter9K/yr
  • water filter for kitchenaid refrigerator8K/yr
  • kitchen aid filters for refrigerator7K/yr
  • kitchenaid filter for refrigerator6K/yr
  • water filter for kitchen aid refrigerator6K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchenaid Water Filter for Refrigerator

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Filtration”
26%of negative reviews mention “Filtration”
1.1%of orders come back
“Not filtering”
A buyer, on “Filtration”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kitchenaid Water Filter for Refrigerator questions

Answered from the same tracked data.