kitchenaid refrigerator air filter
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Price range
Good$8.42–$22.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,607.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 16K searches
According to Flapen's Amazon United States niche tracking, kitchenaid refrigerator air filter is a $35K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 38/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
kitchenaid refrigerator air filter market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $33K–$40K
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
17
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
10%
- Mist41%
- Fresh Flow31%
- Midiex6%
- Musslan6%
- AMI PARTS4%
- Whirlpool3%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 106 weeks — -7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top kitchenaid refrigerator air filter search terms
- kitchenaid refrigerator air filter6K/yr
- kitchenaid fresh flow air filter4K/yr
- fresh flow air filter kitchenaid refrigerator3K/yr
- kitchen aid refrigerator air filter2K/yr
- freshflow refrigerator air filter kitchenaid1K/yr
Top kitchenaid refrigerator air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)
Mist$13.934.7★9,213 rev
Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack
Fresh Flow$17.864.8★3,445 rev
W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges
Midiex$10.114.8★50 rev
Musslan 6p Refrigerator Air Filter Replacement for Whirlpool W10311524
Musslan$9.594.7★518 rev
Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack
Mist$9.884.7★9,213 rev
Newest
by launch date
XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 6 Pack
XBGG$8.4219 rev
6 PACK W10311524 Refrigerator Air Filter Replacement
LEOPO$16.8747 rev
W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges
Midiex$10.1150 rev
W10311524 Refrigerator Air Filter Replacement for Whirlpool W10315189
ADDFRESH$13.62228 rev
Musslan 6p Refrigerator Air Filter Replacement for Whirlpool W10311524
Musslan$9.59518 rev
Trending
90-day click momentumXBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 6 Pack
XBGG$8.424.9★
6 PACK W10311524 Refrigerator Air Filter Replacement
LEOPO$16.874.6★
W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges
Midiex$10.114.8★
Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)
Mist$13.934.7★
Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack
Fresh Flow$17.864.8★
What buyers say about kitchenaid refrigerator air filter
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Exactly what I needed”
“Good price for these filter”
“Good filter for the price”
“The filters appear to the same quality as the original”
“Absorbs odors for months”
“So important to maintain refrigerator”
“were a perfect replacement”
“Compatibility”
“Easy to switch out”
What buyers complain about
“Made Cheap”
“Poor fit”
“Quickly popped the existing filter out”
“Did not work”
Top return reasons
Common questions
- Is kitchenaid refrigerator air filter profitable to sell on Amazon United States?
- The niche generates $35K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the kitchenaid refrigerator air filter niche?
- 10 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in kitchenaid refrigerator air filter?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Filtration. The return rate is 0.6%.
- When does demand for kitchenaid refrigerator air filter peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the kitchenaid refrigerator air filter niche?
- Listings span $8.42–$22.72; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 3,607 reviews — the moat a new listing must climb.