kitchenaid fridge water filter
Worth a lookShows a sweet-spot price point ($38.18 avg), but a deep review moat (14,214 avg reviews) keeps it on the watch list.
Avg price
Incredible$38.18avg listing price — sweet spot $15–$100
Price range
Incredible$21.92–$54.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Market size
Great$859K$859K/yr · 259K searches
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,214.44avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, kitchenaid fridge water filter is a $859K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
kitchenaid fridge water filter market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $764K–$955K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
23
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- EveryDrop by Whirlpool36%
- KitchenAid33%
- Waterdrop7%
- EveryDrop6%
- SETFEEL5%
- JetfiWtr3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +5.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top kitchenaid fridge water filter search terms
- kitchenaid water filter replacement39K/yr
- kitchenaid refrigerator water filter35K/yr
- kitchen aid refrigerator water filter replacement29K/yr
- kitchen aid water filters for refrigerators23K/yr
- kitchenaid water filter17K/yr
- kitchenaid refrigerator water filter replacement17K/yr
- kitchenaid fridge water filter15K/yr
- kitchen aid fridge water filter11K/yr
- kitchen aid water filter9K/yr
- water filter for kitchenaid refrigerator8K/yr
Top kitchenaid fridge water filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack
EveryDrop by Whirlpool$50.134.7★46,055 rev
KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack
KitchenAid$50.354.7★864 rev
KitchenAid Refrigerator Ice and Water Filter 4 - KAD4RXD1 Single-Pack Green
KitchenAid$48.244.6★489 rev
everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack
EveryDrop$51.104.7★108,589 rev
everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack
EveryDrop by Whirlpool$49.534.7★41,285 rev
Newest
by launch date
JetfiWtr KAD2RXD1 Water Filter 2 KitchenAid Replacement 3 Pack
JetfiWtr$43.1313 rev
EDR4RXD1 Water Filter Compatible with EveryDrop Filter 4 Replace Whirlpool Kitchen-aid Maytag Ukf8001axx-750 UKF8001 Whr4rxd1 Hdx Fmm-2 Water Filter 3-Pack QWFIZ
QWFIZ$25.81106 rev
UKF8001 Water Filter Replacement for Kitchenaid Whirlpool EDR4RXD1 Fiter 4 Fit Kitchen aid Refrigerator Krfc300ess01 wrx735sdhz00 wrx735sdhz01 UKF8001AXX-200 HDX FMM-2 3 Filter SETFEEL
SETFEEL$27.14121 rev
PERCOLA KAD4RXD1 Water Filter Replacement 3-Pack
PERCOLA$37.5471 rev
everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack
EveryDrop by Whirlpool$54.222,286 rev
Trending
90-day click momentumJetfiWtr KAD2RXD1 Water Filter 2 KitchenAid Replacement 3 Pack
JetfiWtr$43.134.8★
EDR4RXD1 Water Filter Compatible with EveryDrop Filter 4 Replace Whirlpool Kitchen-aid Maytag Ukf8001axx-750 UKF8001 Whr4rxd1 Hdx Fmm-2 Water Filter 3-Pack QWFIZ
QWFIZ$25.814.8★
Waterdrop UKF8001 Refrigerator Water Filter 4 3 Pack
Waterdrop$24.684.8★
2-Pack Replacement for KitchenAid KFXS25RYMS4 Refrigerator Water Filter
Upstart Battery$24.734.6★
EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK
HMASAV$21.924.6★
What buyers say about kitchenaid fridge water filter
What buyers praise and complain about, mined from review topics.What buyers love
“Actually fit”
“Decent price”
“Quality filter”
“Excellent product”
“As advertised”
“Easy to put in”
“Convenient and easy”
“Works great”
“compatibility”
“No leaking”
What buyers complain about
“Not filtering”
“Just wish price was a bit lower”
“Terrible stops working within a week”
“They were just a smidgen too small”
“Very disappointing quality control”
“They leak”
“it does not perform as expected”
“Is not compatible”
“the flow is very slow”
“It keeps seeming to clog or something”
Top return reasons
Common questions
- Is kitchenaid fridge water filter profitable to sell on Amazon United States?
- The niche generates $859K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kitchenaid fridge water filter niche?
- 11 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in kitchenaid fridge water filter?
- Top complaints mined from reviews: Filtration, Value For Money, Durability. The return rate is 1.1%.
- When does demand for kitchenaid fridge water filter peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the kitchenaid fridge water filter niche?
- Listings span $21.92–$54.22; the average listing price is $38.18 (sweet spot $15–$100). The average incumbent carries 14,214 reviews — the moat a new listing must climb.