Is kitchen aid water filter profitable to sell on Amazon United States?

The niche generates $3.2M/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the kitchen aid water filter niche?

7 brands and 26 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in kitchen aid water filter?

Top complaints mined from reviews: Value For Money, Filtration, Leak-Proof. The return rate is 0.7%.

When does demand for kitchen aid water filter peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the kitchen aid water filter niche?

Listings span $33.72–$50.35; the average listing price is $43.89 (sweet spot $15–$100). The average incumbent carries 5,987 reviews — the moat a new listing must climb.

kitchen aid water filter

Worth a look

Shows searches that convert (14.7% search→purchase), but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$3.2M

$3.2M/yr · 489K searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.89

avg listing price — sweet spot $15–$100

Price range

Incredible$33.72–$50.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,987.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad90%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, kitchen aid water filter is a $3.2M/yr Amazon United States market (489K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kitchen aid water filter market data

Units sold / yr: 60K–80K; avg 20,000–25,000/product
Revenue / yr: $2.6M–$3.5M; units × avg price
Conversion rate: 14.7%
Avg BSR: #227
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

EveryDrop by Whirlpool60%
HAUSTASK14%
YHARPJHD9%
KitchenAid7%
TEEHAY4%
JetfiWtr3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +10.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top kitchen aid water filter search terms

everydrop filter 2124K/yr +17.2%15.3% conv.
edr2rxd182K/yr +6.7%8.2% conv.
edr2rxd1 water filter28K/yr +81.2%6.7% conv.
w10413645a40K/yr +1.5%5.9% conv.
kitchenaid water filter replacement39K/yr +5.4%3.3% conv.
edr2rxd1 water filter replacement44K/yr -27.9%7.0% conv.
kitchenaid refrigerator water filter replacement17K/yr -16.4%2.1% conv.
every drop water filter 216K/yr +9.6%11.9% conv.
kitchenaid fridge water filter15K/yr +3.4%3.9% conv.
kitchenaid water filter 213K/yr +34.1%8.1% conv.

All search terms

Top kitchen aid water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack

EveryDrop by Whirlpool$50.134.7★46,055 rev

YHARPJHD W10413645A Replacement for EDR2RXD1 Kenmore 469082 9082 W10413645 P6RFWB2 P8WB2L P5WB2L (3 PACK)

YHARPJHD$46.334.4★125 rev

KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack

KitchenAid$50.354.7★864 rev

Replacement for Whirlpool EDR2RXD1 W10413645A 2 Pack

HAUSTASK$33.864.7★53 rev

Replacement for Whirlpool EDR2RXD1 W10413645A 3 Pack

HAUSTASK$43.844.7★53 rev

Newest

by launch date

TEEHAY EDR2RXD1 W10413645A Water Filter 2 Replacement 3 Pack

TEEHAY$43.6988 rev

1d ago

Replacement for Whirlpool EDR2RXD1 W10413645A 2 Pack

HAUSTASK$33.8653 rev

2mo ago

Replacement for Whirlpool EDR2RXD1 W10413645A 3 Pack

HAUSTASK$43.8453 rev

2mo ago

JetfiWtr W10413645A Water Filter 2 Replacement Compatible with Everydrop Filter 2 EDR2RXD1 Whirlpool WHR2RXD1 P9KB2L P9RFKB2L Whirlpool WRX986SIHZ WRF757SDHZ WRF767SDHZ WRF736SDAM 2 Pack

JetfiWtr$33.7227 rev

3mo ago

YHARPJHD W10413645A Replacement for EDR2RXD1 Kenmore 469082 9082 W10413645 P6RFWB2 P8WB2L P5WB2L (3 PACK)

YHARPJHD$46.33125 rev

2y ago

What buyers say about kitchen aid water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration24%

“The filter works extremely well”

Size-Overall19%

“Fit perfect”

Quality-Overall15%

“It feels like a reliable”

Value For Money15%

“Great value”

Advertised Vs Actual Product6%

“As advertised”

Assembly/Installation4%

“Easy install”

Ease Of Use3%

“Easy change-out”

Leak-Proof2%

“they don't leak”

Compatibility-Overall1%

“100% compatible”

Functionality-Overall1%

“Seems to work well in my kitchen aid refrigerator”

What buyers complain about

Value For Money27%

“better price”

Filtration22%

“Defective filter”

Leak-Proof8%

“Leaking Water”

Quality-Overall5%

“Low quality”

Durability4%

“Doesnt last for 6 months”

Advertised Vs Actual Product4%

“This is false advertising at its best”

Functionality-Overall3%

“It didnt work”

Compatibility-Overall2%

“Does not fit my KitchenAid EDR2RXD1”

Ice Maker2%

“My ice maker stopped working”

Certifications1%

“Basically everything this item is claiming has not been tested or certified”

Top return reasons

Size-Overall37%

Compatibility-Overall21%

Filtration20%

Value For Money8%

Functionality-Overall3%

Leak-Proof2%

Product Condition2%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Water Resistance1%

Common questions

Is kitchen aid water filter profitable to sell on Amazon United States?: The niche generates $3.2M/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the kitchen aid water filter niche?: 7 brands and 26 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in kitchen aid water filter?: Top complaints mined from reviews: Value For Money, Filtration, Leak-Proof. The return rate is 0.7%.
When does demand for kitchen aid water filter peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the kitchen aid water filter niche?: Listings span $33.72–$50.35; the average listing price is $43.89 (sweet spot $15–$100). The average incumbent carries 5,987 reviews — the moat a new listing must climb.