How competitive is the Kitchen Aid Water Filter niche on Amazon United States?

7 brands and 26 sellers compete in Kitchen Aid Water Filter on Amazon United States. The top 5 Kitchen Aid Water Filter products take 90% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Kitchen Aid Water Filter?

Kitchen Aid Water Filter buyers on Amazon United States complain most about Value For Money, Filtration, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Kitchen Aid Water Filter niche?

Kitchen Aid Water Filter sells for $43.89 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $33.72–$50.35. The average incumbent carries 5,987 reviews — the moat a new listing must climb.

Kitchen Aid Water Filter

Kitchen Aid Water Filter shows searches that convert (14.7% search→purchase), but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 12% of 845 Appliances niches · +10 vs the category median of 45

This niche Category average · 845 niches

Is Kitchen Aid Water Filter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Kitchen Aid Water Filter is a $3.2M/yr Amazon United States market (489K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 55/100.

Kitchen Aid Water Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.6% over the last 90 days and 14.7% of searches end in a purchase.

$3.2M

revenue / yr

Units sold / yr80K

Search volume / yr+10.6%489K

Conversion rate14.7%

Avg price$43.89

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 26

Top-5 product click share90%

Open market6%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Top Kitchen Aid Water Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack

Price: $50.13
Rating: 4.7/5
Reviews: 46,055
Age: 11y ago

YHARPJHD W10413645A Replacement for EDR2RXD1 Kenmore 469082 9082 W10413645 P6RFWB2 P8WB2L P5WB2L (3 PACK)

Price: $46.33
Rating: 4.4/5
Reviews: 125
Age: 2y ago

KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack

Price: $50.35
Rating: 4.7/5
Reviews: 864
Age: 3y ago

Replacement for Whirlpool EDR2RXD1 W10413645A 2 Pack

Price: $33.86
Rating: 4.7/5
Reviews: 53
Age: 2mo ago

Replacement for Whirlpool EDR2RXD1 W10413645A 3 Pack

Price: $43.84
Rating: 4.7/5
Reviews: 53
Age: 2mo ago

Newest

by launch date

TEEHAY EDR2RXD1 W10413645A Water Filter 2 Replacement 3 Pack

Price: $43.69
Rating: 4.5/5
Reviews: 88
Age: 1d ago

Replacement for Whirlpool EDR2RXD1 W10413645A 2 Pack

Price: $33.86
Rating: 4.7/5
Reviews: 53
Age: 2mo ago

Replacement for Whirlpool EDR2RXD1 W10413645A 3 Pack

Price: $43.84
Rating: 4.7/5
Reviews: 53
Age: 2mo ago

JetfiWtr W10413645A Water Filter 2 Replacement Compatible with Everydrop Filter 2 EDR2RXD1 Whirlpool WHR2RXD1 P9KB2L P9RFKB2L Whirlpool WRX986SIHZ WRF757SDHZ WRF767SDHZ WRF736SDAM 2 Pack

Price: $33.72
Rating: 4.5/5
Reviews: 27
Age: 3mo ago

YHARPJHD W10413645A Replacement for EDR2RXD1 Kenmore 469082 9082 W10413645 P6RFWB2 P8WB2L P5WB2L (3 PACK)

Price: $46.33
Rating: 4.4/5
Reviews: 125
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

EveryDrop by Whirlpool60%
HAUSTASK14%
YHARPJHD9%
KitchenAid7%
TEEHAY4%
JetfiWtr3%
Open — no brand owns it (1 brand, 3%)

Kitchen Aid Water Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume489KCVR14.7%Products8Brands7Top 5 Brands94%OOS Rate0.0%Rating4.6★Reviews5,987Avg BSR#227

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Kitchen Aid Water Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

everydrop filter 2124K/yr +17.2%15.3% conv.
edr2rxd182K/yr +6.7%8.2% conv.
edr2rxd1 water filter28K/yr +81.2%6.7% conv.
w10413645a40K/yr +1.5%5.9% conv.
kitchenaid water filter replacement39K/yr +5.4%3.3% conv.
edr2rxd1 water filter replacement44K/yr -27.9%7.0% conv.
kitchenaid refrigerator water filter replacement17K/yr -16.4%2.1% conv.
every drop water filter 216K/yr +9.6%11.9% conv.
kitchenaid fridge water filter15K/yr +3.4%3.9% conv.
kitchenaid water filter 213K/yr +34.1%8.1% conv.

What reviews say buyers love and hate about Kitchen Aid Water Filter

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Filtration24%

“The filter works extremely well”

Size-Overall19%

“Fit perfect”

Quality-Overall15%

“It feels like a reliable”

Value For Money15%

“Great value”

Advertised Vs Actual Product6%

“As advertised”

What buyers complain about

80% of reviews

Value For Money27%

“better price”

Filtration22%

“Defective filter”

Leak-Proof8%

“Leaking Water”

Quality-Overall5%

“Low quality”

Durability4%

“Doesnt last for 6 months”

Kitchen Aid Water Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

37%

2Compatibility-Overall

21%

3Filtration

20%

4Value For Money

5Functionality-Overall

Common Kitchen Aid Water Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kitchen Aid Water Filter 55/100 on Amazon United States — Worth a look. The niche generates $3.2M/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +10.6% over the last 90 days.