kenmore washer parts
Skip itSoft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.22avg listing price — sweet spot $15–$100
Price range
Good$5.49–$147.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,126.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$103K$103K/yr · 89K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kenmore washer parts is a $103K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 39/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
kenmore washer parts market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $97K–$121K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #5,814
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
17
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
12%
- Seentech47%
- BlueStars23%
- OXDFK6%
- APPLIANCEMATES5%
- MKZTM4%
- FOMIUZY3%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -13.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top kenmore washer parts search terms
- kenmore washer parts24K/yr
- amana washer parts17K/yr
- 285753a9K/yr
- kenmore washing machine parts9K/yr
- kenmore model 110 washer parts10K/yr
- motor coupler5K/yr
- kenmore 500 washing machine parts4K/yr
- washer parts replacement4K/yr
- 285753a washer motor coupler3K/yr
- kenmore 500 series washer parts4K/yr
Top kenmore washer parts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seentech Heavy Duty 285753A METAL Core Motor Coupling Kit for Whirlpool & Kenmore Washers - Replaces Part Numbers: AP3963893 PS1485646 1195967 285753AVP 21003 280152 285140 285743
Seentech$8.464.7★1,473 rev

BlueStars 285753A Metal Core Motor Coupling Kit for Kenmore Whirlpool Washers Parts - Replaces AP3963893 PS1485646 1195967 285753AVP 21003 280152 85140 285743 - Heavy Duty
BlueStars$8.034.7★3,081 rev

OXDFK Heavy Duty 285753A METAL Core Motor Coupling Kit for Whirlpool/Kenmore Washers Replaces Part AP3963893 PS1485646 285753AVP 1195967 21003 285140 285743 280152
OXDFK$7.104.9★72 rev

Heavy Duty 285753A Motor Coupling Kit 285785 Washer Clutch Kit 80040 Washer Agitator Dog by Seentech - Fit for Whirlpool Kenmore Washers Replaces: 285331 3351342 3946794 3951311 AP3094537
Seentech$19.194.5★186 rev

W10780045 WTW4816FW2 NTW4516FW2 NTW4605EW0 NTW4516FW1 WTW4800BQ1 Washer Suspension Rod Kit for Amana Whirlpool Kenmore WTW4800BQ0 RTW4516FW1 WTW4815EW0 NTW4516FW0 WTW4815EW1 WTW4816FW1 W10821951
APPLIANCEMATES$29.544.3★349 rev
Newest
by launch date
W10913953 49tyz-e120a1 Washer Shift Actuator with W10721967 Pulley Clutch and W10006384 Drive Belt Kit by MKZTM - Compatible with Whirlpool Kenmore Maytag Amana Washing Machines
MKZTM$28.0316 rev

Suspension Rod For Kenmore 110.20022010 110.20022011 110.20022012 Washer
VNAPARTS$31.5616 rev

OXDFK Heavy Duty 285753A METAL Core Motor Coupling Kit for Whirlpool/Kenmore Washers Replaces Part AP3963893 PS1485646 285753AVP 1195967 21003 285140 285743 280152
OXDFK$7.1072 rev

W10780045 WTW4816FW2 NTW4516FW2 NTW4605EW0 NTW4516FW1 WTW4800BQ1 Washer Suspension Rod Kit for Amana Whirlpool Kenmore WTW4800BQ0 RTW4516FW1 WTW4815EW0 NTW4516FW0 WTW4815EW1 WTW4816FW1 W10821951
APPLIANCEMATES$29.54349 rev

Amana Washer W11101098 Control Board NTW4516FW2 NTW4516FW3
ShopJimmy$147.7319 rev
Trending
90-day click momentum
W10913953 49tyz-e120a1 Washer Shift Actuator with W10721967 Pulley Clutch and W10006384 Drive Belt Kit by MKZTM - Compatible with Whirlpool Kenmore Maytag Amana Washing Machines
MKZTM$28.034.0★

Upgraded 2026Heavy Duty 285753A METAL Core Motor Coupling Kit for Whirlpool & Kenmore Washers - Replaces Part Numbers: AP3963893 PS1485646 1195967 285753AVP 21003 280152 285140 285743 - Pack of 8
Canamax$20.374.7★

285805 Washer Water Inlet Valve with Mounting Bracket - Suitable for Whirlpool Kenmore Kitchen-Aid Washer - Replaces 292197 3349451 3354565 KAWS850JQ4 LSQ8243HQ0 7MLSC9545JQ2
Beaquicy$9.474.6★

Heavy Duty 285753A Motor Coupling Kit 285785 Washer Clutch Kit 80040 Washer Agitator Dog by Seentech - Fit for Whirlpool Kenmore Washers Replaces: 285331 3351342 3946794 3951311 AP3094537
Seentech$19.194.5★

Amana Washer W11101098 Control Board NTW4516FW2 NTW4516FW3
ShopJimmy$147.734.2★
What buyers say about kenmore washer parts
What buyers praise and complain about, mined from review topics.What buyers love
“Exact fit”
“Good quality”
“Works as advertised”
“excellent value”
“Good repair kit”
“EASY”
“It seems very durable”
“It's compatible with my old Kenmore washer”
“it actually runs like brand new again”
“Fixed the dripping”
What buyers complain about
“cup is too small”
“Broke in 2 months”
“Was not the quality I expected nor did it put off very much light”
“It actually works good at what it does however it didn't fix the noise in the washer I'm still rating it a 4 star because the noise can be tolerated”
“Washer machine parts”
“Hard to replace doesn't match”
“Just be sure to see how the stack comes apart when you disassemble since the instructions are not very clear”
“Fox it yourself-Savr a ton of money”
“False advertisement”
“Not an exact match to compatible Amana washer”
Top return reasons
Common questions
- Is kenmore washer parts profitable to sell on Amazon United States?
- The niche generates $103K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the kenmore washer parts niche?
- 11 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in kenmore washer parts?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.6%.
- When does demand for kenmore washer parts peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the kenmore washer parts niche?
- Listings span $5.49–$147.73; the average listing price is $24.22 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.