Is kenmore refrigerator water filter 9990 profitable to sell on Amazon United States?

The niche generates $51K/yr across 9 tracked products. 90-day search growth is +14.3%. Flapen's verdict: Skip it (41/100).

How competitive is the kenmore refrigerator water filter 9990 niche?

6 brands and 15 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in kenmore refrigerator water filter 9990?

Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Ice Maker. The return rate is 2.3%.

When does demand for kenmore refrigerator water filter 9990 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the kenmore refrigerator water filter 9990 niche?

Listings span $15.44–$47.74; the average listing price is $28.59 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.

kenmore refrigerator water filter 9990

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$28.59

avg listing price — sweet spot $15–$100

Price range

Incredible$15.44–$47.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Okay1,846.44

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$51K

$51K/yr · 14K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kenmore refrigerator water filter 9990 is a $51K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kenmore refrigerator water filter 9990 market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 12.9%
Avg BSR: #672
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.8%
Avg brand age: 109 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

ICEPURE47%
LG23%
Waterdrop20%
PUREPLUS7%
AQUA CREST2%
Cobectal2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 106 weeks — +14.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top kenmore refrigerator water filter 9990 search terms

kenmore refrigerator water filter 99904K/yr +3.2%13.6% conv.
lg lt600p4K/yr +8.8%7.9% conv.
lt600p lg refrigerator water filter3K/yr +34.4%17.1% conv.
lg lt600p water filter2K/yr +17.9%19.7% conv.

All search terms

Top kenmore refrigerator water filter 9990 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ICEPURE 5231JA2006A Replacement for LG LT600P KENMORE 9990 5231JA2006B KENMORECLEAR 46-9990 5231JA2006A-S WFC2001 LSC27931ST LFX25960ST FML-2 RWF1000A Refrigerator Water Filter 3PACK

ICEPURE$29.124.7★5,717 rev

LG LT600P - 6 Month / 300 Gallon Capacity Replacement Refrigerator Water Filter (NSF42 and NSF53 5231JA2006A 5231JA2006B 5231JA2006F or 5231JA2006F White

LG$47.744.6★2,401 rev

Waterdrop 5231JA2006A Replacement for LG LT600P Water Filter 3 Pack

Waterdrop$26.344.7★3,952 rev

ICEPURE 5231JA2006A Replacement for LG LT600P Water Filter 1 PACK

ICEPURE$15.444.7★528 rev

PUREPLUS 5231JA2006A 9990 Replacement for LG LT600P kenmore 9990 5231JA2006B KENMORECLEAR 46-9990 R-9990 FML-2 RWF1000A LSC27931ST LFX25960ST Refrigerator Water Filter 3Pack

PUREPLUS$29.114.7★1,403 rev

Newest

by launch date

5231JA2006A Replacement for LG LT600PC Water Filter Replacement for Kenmore 46-9990 5231JA2006B 5231JA2006A-S 9990 FML-2 LSC27931ST LFX25960ST Water Filter 3pack by Cobectal

Cobectal$19.6930 rev

1y ago

ICEPURE PLUS 9990 NSF 53&42 Cert. Replacement for LG LT600P Filter 3PACK

ICEPURE$39.83413 rev

5y ago

PUREPLUS 5231JA2006A 9990 Replacement for LG LT600P kenmore 9990 5231JA2006B KENMORECLEAR 46-9990 R-9990 FML-2 RWF1000A LSC27931ST LFX25960ST Refrigerator Water Filter 3Pack

PUREPLUS$29.111,403 rev

6y ago

Waterdrop 5231JA2006A Replacement for LG LT600P Water Filter 3 Pack

Waterdrop$26.343,952 rev

10y ago

ICEPURE 5231JA2006A Replacement for LG LT600P KENMORE 9990 5231JA2006B KENMORECLEAR 46-9990 5231JA2006A-S WFC2001 LSC27931ST LFX25960ST FML-2 RWF1000A Refrigerator Water Filter 3PACK

ICEPURE$29.125,717 rev

11y ago

What buyers say about kenmore refrigerator water filter 9990

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Exact fit”

Filtration23%

“Excellent quality filter providing excellent results”

Quality-Overall11%

“Decent quality filters”

Value For Money10%

“Affordable price”

Advertised Vs Actual Product7%

“As described”

Ease Of Use4%

“Easy to use”

Leak-Proof3%

“doesn't leak”

Instructions/User Manual/Troubleshooting2%

“Easy to follow instructions”

Assembly/Installation2%

“Easy installation”

Durability2%

“Durability of the product”

What buyers complain about

Size-Overall17%

“Didn't Fit”

Compatibility-Overall13%

“This item Model 5231JA2006A did not fit my LG refrigerator”

Ice Maker10%

“My icemaker wasnt working properly”

Value For Money9%

“It is just quite expensive”

Leak-Proof9%

“Developed a crack within 2 months of use caused water leak in the refrigerator”

Assembly/Installation7%

“No click on my install”

Functionality-Overall7%

“Do not work”

Quality-Overall3%

“Mediocre quality”

Spray/Flow3%

“flow rate is VERY low”

Color2%

“You may notice a slightly yellowish color”

Top return reasons

Size-Overall62%

Compatibility-Overall15%

Filtration12%

Advertised Vs Actual Product3%

Functionality-Overall1%

Leak-Proof1%

Defective Material/Parts1%

Value For Money1%

Water Resistance1%

Product Condition1%

Common questions

Is kenmore refrigerator water filter 9990 profitable to sell on Amazon United States?: The niche generates $51K/yr across 9 tracked products. 90-day search growth is +14.3%. Flapen's verdict: Skip it (41/100).
How competitive is the kenmore refrigerator water filter 9990 niche?: 6 brands and 15 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in kenmore refrigerator water filter 9990?: Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Ice Maker. The return rate is 2.3%.
When does demand for kenmore refrigerator water filter 9990 peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the kenmore refrigerator water filter 9990 niche?: Listings span $15.44–$47.74; the average listing price is $28.59 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.