Is kenmore refrigerator water filter 9690 profitable to sell on Amazon United States?

The niche generates $49K/yr across 7 tracked products. 90-day search growth is +11.6%. Flapen's verdict: Skip it (37/100).

How competitive is the kenmore refrigerator water filter 9690 niche?

4 brands and 21 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kenmore refrigerator water filter 9690?

Top complaints mined from reviews: Size-Overall, Filtration, Assembly/Installation. The return rate is 2.5%.

When does demand for kenmore refrigerator water filter 9690 peak?

Demand is steady year-round — the busiest month runs 2.0× the quietest.

What does it cost to enter the kenmore refrigerator water filter 9690 niche?

Listings span $21.40–$54.32; the average listing price is $28.26 (sweet spot $15–$100). The average incumbent carries 7,394 reviews — the moat a new listing must climb.

kenmore refrigerator water filter 9690

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$28.26

avg listing price — sweet spot $15–$100

Price range

Incredible$21.40–$54.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Okay+11.6%

90-day search growth — must beat 0% to launch

Review moat

Bad7,393.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$49K

$49K/yr · 11K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kenmore refrigerator water filter 9690 is a $49K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kenmore refrigerator water filter 9690 market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $57K–$71K; units × avg price
Conversion rate: 15.1%
Avg BSR: #120
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.5%
Avg brand age: 89 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Kenmore45%
PUREPLUS33%
ICEPURE17%
Waterdrop6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 107 weeks — +11.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.0×

Open Trend

Top kenmore refrigerator water filter 9690 search terms

kenmore refrigerator water filter 96906K/yr +46.4%14.9% conv.
kenmoreclear 46-9690 premium refrigerator water filter3K/yr -3.3%17.5% conv.
kenmore 9690 water filter3K/yr -46.6%8.2% conv.

All search terms

Top kenmore refrigerator water filter 9690 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)

Kenmore$54.324.7★745 rev

PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack

PUREPLUS$29.554.7★8,494 rev

PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack

PUREPLUS$23.244.7★3,581 rev

ICEPURE ADQ36006101 Replacement for LG LT700P Kenmore Elite 9690 ADQ36006102 RFC 1200A 46-9690 469690 ADQ36006101-S LFXS30766S WSL-3 FML-3 Refrigerator Water and LT120F Fresh Air Filte 3Combo

ICEPURE$24.324.7★12,824 rev

ICEPURE 46-9690 Replacement for LG LT700P ADQ36006101 Kenmore Elite 46 9690 LFXC24726S 469690 ADQ36006102 LMXS27626S LFXS30766S Refrigerator Water Filter and LT120F Fresh Air Filter 2Combo

ICEPURE$21.404.7★6,547 rev

Newest

by launch date

9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)

Kenmore$54.32745 rev

4y ago

PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack

PUREPLUS$23.243,581 rev

8y ago

PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack

PUREPLUS$29.558,494 rev

9y ago

Waterdrop ADQ36006101 Water Filter Replacement for LG LT700P 3 Combo

Waterdrop$23.0711,563 rev

10y ago

ICEPURE ADQ36006101 9690 Water Filter Replacement for LG LT700P Kenmore Elite 46-9690 ADQ36006102 RWF1200A CLCH106 RWF1052 LFX28968ST LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator 3PACK

ICEPURE$21.938,001 rev

11y ago

What buyers say about kenmore refrigerator water filter 9690

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fine fit”

Filtration22%

“Good filter”

Value For Money19%

“They are affordable”

Advertised Vs Actual Product11%

“As Advertised”

Quality-Overall10%

“The appearance of the product was excellent”

Compatibility-Overall6%

“compatibility”

Ease Of Use4%

“Very easy to use”

Water Resistance1%

“This is a great buy for water”

Measurement/Reading Accuracy1%

“Accurate”

Durability1%

“Have been using for long time, no concern”

What buyers complain about

Size-Overall34%

“the wrong size arrived”

Filtration10%

“Doesn't seem to filter very well”

Assembly/Installation9%

“had a hard time installing it”

Durability8%

“Didn't even last 3 months”

Advertised Vs Actual Product7%

“Misleading description for a house frig water filter”

Compatibility-Overall5%

“Therefore, this filter will not fit in an LG LFX31945ST and probably more models”

Value For Money4%

“much cheaper”

Measurement/Reading Accuracy4%

“does not seem to work when measured with TDS meter”

Quality-Overall4%

“Cheap product”

Ease Of Use3%

“Makes it a little harder to put in”

Top return reasons

Size-Overall59%

Compatibility-Overall20%

Filtration10%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Functionality-Overall1%

Value For Money1%

Connectivity-Overall1%

Leak-Proof1%

Maintenance And Repair0%

Common questions

Is kenmore refrigerator water filter 9690 profitable to sell on Amazon United States?: The niche generates $49K/yr across 7 tracked products. 90-day search growth is +11.6%. Flapen's verdict: Skip it (37/100).
How competitive is the kenmore refrigerator water filter 9690 niche?: 4 brands and 21 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kenmore refrigerator water filter 9690?: Top complaints mined from reviews: Size-Overall, Filtration, Assembly/Installation. The return rate is 2.5%.
When does demand for kenmore refrigerator water filter 9690 peak?: Demand is steady year-round — the busiest month runs 2.0× the quietest.
What does it cost to enter the kenmore refrigerator water filter 9690 niche?: Listings span $21.40–$54.32; the average listing price is $28.26 (sweet spot $15–$100). The average incumbent carries 7,394 reviews — the moat a new listing must climb.